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Born March 2, 1969 in Barcelona, Spain, married, one child.
Spanish and Swiss nationalities.

Functions

  • Professor of Management and Organizational Behavior
  • Full time MBA Academic Director

More info about Carolina Serrano on our MBA WebSpace

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Education background

  • 2009 : PhD in Management Science
    Title : « Instrumental cynicism : when managers perceive their top management as cynical. The effects on their EVLNS (exit, voice, loyalty, neglect, silence) reactions at work », CERGAM, IAE Aix-en-Provence, Aix-Marseilles University, France
    Supervisor: Professor Maurice Thévenet, ESSEC, CNAM (Paris)
    • PhD awarded by ANDESE (French National Association of Doctors in Management and Economics)
    • Finaliste de la 13ème édition du prix « Le Monde de la recherche universitaire 2010 » présidé par Edgar Morin
  • 2005: MPhil in Management Science, IAE Aix-en-Provence, Paul Cézanne Aix-Marseilles University 
  • 2002: MBA Change & Technology (AMBA accredited), IAE Aix-en-Provence, Paul Cézanne Aix-Marseilles University 
  • 1995: MSc in International Trade, School of Economics, Barcelona University, Spain  
  • 1993: Bachelor in Philosophy, School of Philosophy, Barcelona University, Spain  
  • 1989: “Berufsausbildung als Industriekauffrau”, ASET Institute, apprenticeship at AEG, Fábrica de Motores, Barcelona, Spain

Mastery of Spanish, French, English and German languages.

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Research Activities

Research Domains

  • Organisational change 
  • Cynicism in the workplace
  • Organisational learning
  • Coaching in organisations

Doctoral and Teaching Seminars

  • Participation to ITP (International Teachers Program) at Kellogg Graduate School of Management - Northwestern University (Evanston), July 2010
  • Paticipation to the CEFAG Doctoral Programme led by the French Foundation of Management Education (FNEGE), June and September, 2007 
  • Participation to the 15th EDAMBA Research Summer Academy, in Sorèze -France-, July 13th  to 19th, 2006 (EDAMBA is a network of European Doctoral Programmes in Business Administration)

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Communications to congress

  • Grover, S.L., Hasel, M., Manville, C., Serrano Archimi, C. “How Do Followers and Leaders Maintain the Leader-Follower Relationship in the Aftermath of Trust Violations?”, Paper accepted at the 25th ANZAM Conference, 7-10 December 2011, Wellington, New Zealand
  • "La perception du cynisme dans l'organisation: duplicité de rôle, stratégies d'ajustement et stress", 20ème congrès de l'AGRH, Toulouse, septembre 2009, co-écrit avec Olivier Roques
  • "Manager cynicism as an ambivalent response to perceived top management lack of integrity and competence", paper presented at the 6th International Critical Management Conference, Warwick (UK), July 2009
  • "Audit social et changement organisationnel: le rôle du cynisme", congrès IAS "Audit social et renouvellement de la GRH", Sidi Fredj (Algérie), mai 2009, co-écrit avec Martine Brasseur
  • Serrano, Carolina, « Cynicism as vector of organisational learning: an exploratory study », communication for the Research Day about « The role of third parties in management », Paris-Descartes University, CEDAG, June 13, 2008
  •  Serrano, Carolina, « Schopenhauer’s philosophical model applied to the interpersonal communication in management », communication for the 3rd Congress « Philosophy and Management » about « Representation and Will in Management », IAE Lille, France, May 24, 2006 
  • Serrano, Carolina, « Change(s) and transition: managerial implications », communication for the Research Day about « Interpersonal relationships in organisations: a problem or a resource? », CEROG, IAE Aix-en-Provence, June 23, 2006

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Publications

    • Poirel, C., Bonet Fernandez, D., Serrano Archimi, C. (2011), « Réactivité dans la franchise : une lecture à partir du modèle des ressources et compétences », in Économies et Sociétés, Série « Dynamique technologique et organisation », W, n° 13, 6/2011, p. 957-986
    • Serrano Archimi, C. (2011), « Cynisme "instrumental" dans l’organisation : définition, mesure et conséquences », Revue Vie & Sciences Economiques, n° 187, p. 12-38.
    • Serrano Archimi, C. et Brasseur, M. (2009), "Audit social et changement organisationnel: le rôle du cynisme", Humanisme et Entreprise, n°293, pp. 69-83

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    Work or contribution to collective work

    • Serrano Archimi, Carolina (2010), "Cynisme instrumental. Quand les managers perçoivent leurs dirigeants comme cyniques. Effet sur leurs comportements au travail", Editions Universitaires Européennes
    • Dufour, L., Peretti, J.M., et Serrano Archimi, C. (2010), « Opportunités et opportunismes dans les organisations », dans "L'opportunisme. Une approche pluridisciplinaire", coordonné par Banoun, A. et Dufour, L., éditions Hermès Science Publishing
    • Bonet, D., Chanut, O., Fulconis, F., Paché, G., Poirel, C., Serrano Archimi, C. (2010), « Capacités de réactivité des réseaux de franchise en contexte de crise », Rapport pour le compte de la Fédération Française de la Franchise, Paris, octobre
    • Serrano Archimi, C. (2009), "S'adapter à la diversité", dans "Entreprise: mode d'emploi", éd. Larousse
    • Serrano Archimi, C. (2009), "Pourquoi ai-je du mal à déléguer?", dans "Entreprise: mode d'emploi", éd. Larousse

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    Teaching Activities

    Main teaching domains

    • Organisational change and individual transitions 
    • Intercultural management 
    • Systems approach applied to organisations
    • Leadership and emotional intelligence
    • Team building and team management
    • Coaching of managers
    • Process consulting practice

    Visiting activities

    • 2008 (3 months) – Visiting lecturer at Olin School of Business, Washington University in St. Louis, MO.  Lectures: « Change Management », in Olin’s full-time MBA, and « Organizational Design », in Olin’s Professional MBA

    Lectures created

    • « Change Management », distance learning course, Euro*MBA
    • « Leadership, strategic intelligence, emotional intelligence »,  Executive MBA, IAE Aix-en-Provence / MBA, CELSA-Sorbonne University, Paris, France 
    • « Change & Transitions Management », Executive MBA, MSc in Relational Management, IMMIT, IAE Aix-en-Provence / MBA SSI, HEC Geneva / MBA, Washington University in St. Louis
    • « Systems approach applied to change management », MBA Change & Technology, IAE Aix-en-Provence  
    • « Process consulting practice », MBA Change & Technology, IAE Aix-en-Provence  
    • « Intercultural management & communication », MSc International Affairs, MSc Communications, MSc General Management, IAE Aix-en-Provence
    • « Cultures into perspective », in co-animation with Prof. Pierre Casse, MBA Change & Innovation, IAE Aix-en-Provence,
    • « Team management », Executive MBA, IAE Aix-en-Provence
    • « Group dynamics and team building », MSc Corporate Communications
    • « Coaching for expatriates » and « Coaching and MBTI »,  MSc  « Coaching », Faculté d’Economie Appliquée, Paul Cézanne University 
    • « Managing people », Ecole Centrale de Marseille (Engineering School) 
    • « International Business », IAU (Institute for American Universities), from 2001 to 2004

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    Other Professionnal Activities

    Organisation of workshops

    • Workshop  « Coaching, which benefit to SME’s entrepreneurs? », in association with MSc  « Coaching » FEA, April 9, 2009, IAE – presentation  « Paradoxes of entrepreneurs and coaching »
    • Workshop « Manager: guilty or responsible? Coaching as a source of room for freedom? », in association with ICF, April 24, 2008, IAE – presentation « Sociology of Coaching « Re-visiting conflict: the Chinese perspective of conflict » - presentation « The notion of conflict in management »
    • Conference AD-IAE 
    • Round table « Re-inventing the role of the Chief Communication Officer », May 28th, 2003, IAE Aix-en-Provence, in collaboration with Professor Pierre Casse
    • • Round table  « Sustainable development : from utopia to reality », June 24-26th, 2004, IAE Aix-en-Provence, in collaboration with Ecole Centrale Marseille and Institut de Management Public

    Professional coach

    • Certified coach for managers 
    • Evaluation committee member of the MSc in “Coaching”, Faculté d’Economie Appliquée, Paul Cézanne University

    Consultant in organisation

    • Process consultant in change management in several companies: Renault Trucks-Volvo, SNCF, Boc Edwards, Seafoodexport, World Bank, Yves-Saint-Laurent, ASF, Hemeria Consulting, Autoescape, Eurocopter, Groupe Klépierre-Ségécé (Spain, Portugal, Czech Republic, Poland), NextRadioTV, Auchan
    • Keynote speeches: Carlson Wagon-lit Travel, Dekra-Norisko, Société Française de Coaching, Kraus & Partner, Groupe La Poste, CEA-ITER
    • Methodological supervision of the “Consulting Projects”, MBA Change & Technology and MSc in Corporate Communications, IAE Aix-en-Provence

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        Working Background

        2004 – 2010 :

        • Co-founder and director of the Masters in Corporate Communications and Change Management, IAE Aix-en-Provence

        Experience in international development missions between 1989 and 2004:

        • 2002-2004 : Support to the business development, IAE Aix-en-Provence, Université Paul Cézanne
        • 2000-2001 : International development manager, part of ExCom, at Qualiope, Marseille, France (measurement of telecom quality service) 
        • 1997-1999 : International coordinator at Leroy Merlin, Lille, France (DIY retailer, part of Auchan group) 
        • 1996 : Consultant, Commercial Office of the Spanish Embassy, Prague, Czech Republic
        • 1990-1995 : Area Manager Europe at Liven SA, Barcelona, Spain (B2B snack manufacturing company) 
        • 1989 : Sales manager at Rezex, Barcelona, Spain (importer of industrial material for the food industry)

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        Contact

        Working address: 

        IAE Aix-en-Provence, Université Paul Cézanne, Clos Guiot Puyricard – CS 30063
        13089 Aix-en-Provence cedex 2, France

        Téléphone : 04 42 28 08 08
        Fax : 04 42 28 08 00
        carolina.serrano(at)iae-aix.com

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