SERRANO-ARCHIMI Carolina
Born March 2, 1969 in Barcelona, Spain, married, one child.
Spanish and Swiss nationalities.
Functions at IAE Aix-en-Provence, Paul Cézanne Aix-Marseilles University
- Faculty member, Behavioral Science & Human Resources Department
- Research fellow of CERGAM (Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille)
- Faculty Advisor of MSc in « Corporate Communications »
- Faculty Advisor of MSc in « Change Management »
Education background
2009 : PhD in Management Science
Title : « Instrumental cynicism : when managers perceive their top management as cynical. The effects on their EVLNS reactions at work », CERGAM, IAE Aix-en-Provence, Paul Cezanne University, France
Supervisor: Professor Maurice Thévenet, ESSEC, CNAM, Paris
Committee: Professor David Alis, IAE Nantes, Professor Jean-Louis Chandon, IAE Aix-en-Provence, Professor Bruno Henriet, IAE Nantes, Professor Karim Mignonac, IAE Toulouse
- 2005: MPhil in Management Science, IAE Aix-en-Provence, Paul Cézanne Aix-Marseilles University
- 2002: MBA Change & Technology (AMBA accredited), IAE Aix-en-Provence, Paul Cézanne Aix-Marseilles University
- 1995: MSc in International Trade, School of Economics, Barcelona University, Spain
- 1993: Bachelor in Philosophy, School of Philosophy, Barcelona University, Spain
- 1989: “Berufsausbildung als Industriekauffrau”, ASET Institute, apprenticeship at AEG, Fábrica de Motores, Barcelona, Spain
Mastery of Spanish, French, English and German languages.
Research Activities
Research domains
- Organisational change
- Cynicism in the workplace
- Organisational learning
- Coaching in organisations
Doctoral Seminars
- Paticipation to the CEFAG Doctoral Programme led by the French Foundation of Management Education (FNEGE), June and September, 2007
- Participation to the 15th EDAMBA Research Summer Academy, in Sorèze -France-, July 13th to 19th, 2006 (EDAMBA is a network of European Doctoral Programmes in Business Administration)
Communications to congress
- "La perception du cynisme dans l'organisation: duplicité de rôle, stratégies d'ajustement et stress", 20ème congrès de l'AGRH, Toulouse, septembre 2009, co-écrit avec Olivier Roques
- "Manager cynicism as an ambivalent response to perceived top management lack of integrity and competence", paper presented at the 6th International Critical Management Conference, Warwick (UK), July 2009
- "Audit social et changement organisationnel: le rôle du cynisme", congrès IAS "Audit social et renouvellement de la GRH", Sidi Fredj (Algérie), mai 2009, co-écrit avec Martine Brasseur
- Serrano, Carolina, « Cynicism as vector of organisational learning: an exploratory study », communication for the Research Day about « The role of third parties in management », Paris-Descartes University, CEDAG, June 13, 2008
- Serrano, Carolina, « Schopenhauer’s philosophical model applied to the interpersonal communication in management », communication for the 3rd Congress « Philosophy and Management » about « Representation and Will in Management », IAE Lille, France, May 24, 2006
- Serrano, Carolina, « Change(s) and transition: managerial implications », communication for the Research Day about « Interpersonal relationships in organisations: a problem or a resource? », CEROG, IAE Aix-en-Provence, June 23, 2006
Publications
- Serrano Archimi, C. et Brasseur, M. (2009), "Audit social et changement organisationnel: le rôle du cynisme", Humanisme et Entreprise, n°293, pp. 69-83
Work or contribution to collective work
- Serrano Archimi, C. (2009), "S'adapter à la diversité", dans "Entreprise: mode d'emploi", éd. Larousse
- Serrano Archimi, C. (2009), "Pourquoi ai-je du mal à déléguer?", dans "Entreprise: mode d'emploi", éd. Larousse
Teaching Activities
Main teaching domains
- Organisational change and individual transitions
- Intercultural management
- Systems approach applied to organisations
- Leadership and emotional intelligence
- Team building and team management
- Coaching of managers
- Process consulting practice
Visiting activities
- 2008 (3 months) – Visiting lecturer at Olin School of Business, Washington University in St. Louis, MO. Lectures: « Change Management », in Olin’s full-time MBA, and « Organizational Design », in Olin’s Professional MBA
Lectures created
- « Leadership, strategic intelligence, emotional intelligence », Executive MBA, IAE Aix-en-Provence / MBA, CELSA-Sorbonne University, Paris, France
- « Change & Transitions Management », Executive MBA, MSc in Relational Management, IMMIT, IAE Aix-en-Provence / MBA SSI, HEC Geneva / MBA, Washington University in St. Louis
- « Systems approach applied to change management », MBA Change & Technology, IAE Aix-en-Provence
- « Process consulting practice », MBA Change & Technology, IAE Aix-en-Provence
- « Intercultural management & communication », MSc International Affairs, MSc Communications, MSc General Management, IAE Aix-en-Provence
- « Cultures into perspective », in co-animation with Prof. Pierre Casse, MBA Change & Innovation, IAE Aix-en-Provence,
- « Team management », Executive MBA, IAE Aix-en-Provence
- « Group dynamics and team building », MSc Corporate Communications
- « Coaching for expatriates » and « Coaching and MBTI », MSc « Coaching », Faculté d’Economie Appliquée, Paul Cézanne University
- « Managing people », Ecole Centrale de Marseille (Engineering School)
- « International Business », IAU (Institute for American Universities), from 2001 to 2004
Other Professionnal Activities
Organisation of workshops
- Workshop « Coaching, which benefit to SME’s entrepreneurs? », in association with MSc « Coaching » FEA, April 9, 2009, IAE – presentation « Paradoxes of entrepreneurs and coaching »
- Workshop « Manager: guilty or responsible? Coaching as a source of room for freedom? », in association with ICF, April 24, 2008, IAE – presentation « Sociology of Coaching « Re-visiting conflict: the Chinese perspective of conflict » - presentation « The notion of conflict in management »
- Conference AD-IAE
- Round table « Re-inventing the role of the Chief Communication Officer », May 28th, 2003, IAE Aix-en-Provence, in collaboration with Professor Pierre Casse
- • Round table « Sustainable development : from utopia to reality », June 24-26th, 2004, IAE Aix-en-Provence, in collaboration with Ecole Centrale Marseille and Institut de Management Public
Professional coach
- Certified coach for managers
- Evaluation committee member of the MSc in “Coaching”, Faculté d’Economie Appliquée, Paul Cézanne University
Consultant in organisation
- Process consultant in change management in several companies: Boc Edwards, Carlson Wagon-lit Travel, Seafoodexport, SNCF, Hemeria Consulting, World Bank, Dekra…
- Methodological supervision of the “Consulting Projects”, MBA Change & Technology and MSc in Corporate Communications, IAE Aix-en-Provence
Working Background
Experience in international development missions between 1989 and 2005:
- 2002-2004 : Support to the business development, IAE Aix-en-Provence, Université Paul Cézanne
- 2000-2001 : International development manager, part of ExCom, at Qualiope, Marseille, France (measurement of telecom quality service)
- 1997-1999 : International coordinator at Leroy Merlin, Lille, France (DIY retailer, part of Auchan group)
- 1996 : Consultant, Commercial Office of the Spanish Embassy, Prague, Czech Republic
- 1990-1995 : Area Manager Europe at Liven SA, Barcelona, Spain (B2B snack manufacturing company)
- 1989 : Sales manager at Rezex, Barcelona, Spain (importer of industrial material for the food industry)
Contact
Working address:
IAE Aix-en-Provence, Université Paul Cézanne, Clos Guiot Puyricard – CS 30063
13089 Aix-en-Provence cedex 2, France
Téléphone : 04 42 28 08 08
Fax : 04 42 28 08 00
carolina.serrano(at)iae-aix.com





