Master's in Corporate and Management Communication
"Corporate communication is evolving – it endeavours to inform managers in order to involve them in the conception and management of strategies as well as in the processes of Communication and Change.
Within this framework, the aim of this programme is to provide participants with generalist training oriented toward management and international communication. Its perspective, between expertise and management, is to favour the strategic positioning of the Director of Communication in a firm."
Carolina Serrano, Faculty Advisor
SMBG Ranking: the Master in Corporate and Management Communication of the IAE Aix is ranked among the best Programmes in Communications.
Objective
This full-time Master's which is administered in English and French is aimed at people whose project is Corporate Communication at the highest levels. Their ambitions are to become Director of Communication, Director of a Communication Project, or Internal or External Consultant for Leading Change in international firms or organisations.
Admission Requirements
The specialty is open to participants under the status of continuing education.
For admittance in 1st year of the Master : a first university degree obtained after at least 3 years of higher education (Bachelor or equivalent qualification or 180 ECTS in the EU context).
For admittance in the 2nd year of the Master : a first university degree obtained after at least 4 years of higher education (Bachelor or equivalent qualification or 240 ECTS), with professional and international experience(s) -studies or work abroad-, and a good command of French and English languages.
Admission based on the following: TAGE-MAGE or GMAT; TOEFL, TOEIC or IELTS (DELF2 for non-French speakers); professional career goals, previous studies; an interview.
Organisation of Studies
First year of the Master's:
The first year of the Master's of Science in Management provides general courses on the Management of Organisations. It is the same for all of the students who will then choose their specialty for their second year. However, they will have the possibility, at the same time as the common-core syllabus, to discover the various specialties offered in second year through specific training courses called "Preludes".
Second year of the Master's:
It is not really until the second year that students begin Management of Corporate Communication.
Programme Overview
- The programme is limited to 30-40 participants. It is made up of students in initial training or executives in continuing education.
- The origins of the participants are multicultural both for their nationalities and for their previous studies.
- The pedagogy is "professionalising" and favours interactivity.
- All of the faculty and visiting professional instructors are also practitioners: theory and experience are assimilated.
- Courses are based on real cases.
- The programme is completed by a cycle of bi-monthly conferences chaired by corporate communication managers or directors of projects for change.
- Participants are involved in real corporate communication and change projects for two months.
- Courses are in English and French.
Class 2005-06:
Class 2006-07:
Class 2007-08, "desintegration" day
Class 2007-08, course "Conception and Creation"
Structure and Content of the Programme
Courses are described in their teaching language.
Internal & External Communications Programme:
Three parts:
Basis of Internal & External Communications :
- Theory
- Théories de la communication
- Etudes d'opinion
- Identité, image et représentations
- Communication corporate
- Communication institutionnelle
- Relations publiques
- Lobbying
- Communication financière
- Communication et développement durable
- Communications Strategy
- Stratégie de communication
- Plan de communication
- Communication internationale
- Publicité
- Internal Communications
- Communication interne
- Théroies des organisations
Pratiques professionnelles de la communication :
- Communication évènementielle
- Communication évènementielle
- Relations presse
- Média training
- Supports opérationnels
- Conception et créativité
- Communication sur internet
- Méthodolgies d'entretien
Management de la conduite du changement
Les compétences relationnelles et d'animation
- Développement relationnel et intelligence émotionnelle
- Créativité et innovation
- Conduite de réunion
- Traitement de la demande
- Gestion du stress
- Gestion des conflits
L’intelligence stratégique
- Leadership
- Stratégie et changement post-fusion et acquisitions
- La veille (stratégique, interne, concurrentielle, sociale, culturelle et technologique)
- L’anticipation et la gestion de crises
L'accompagnement du changement
- Les typologies du changement
- Les processus de changement et le pilotage opérationnel du changement
- Les processus de communication du changement
- La communication multiculturelle
- Les NTIC et leur positionnement stratégique dans la communication
Le manager des transitions et des interrelations
- Transitions individuelles, transitions collectives
- Socialisation et changement
- Changement par l'approche systémique
- Coaching et team building
Programme Management de la communication et du changement :
Corporate Communications
Communication strategy & plan
English
– 24 hrs.
– Sem. 1 – 3 ECTS
– Virginie de BARNIER
This course focuses on developing your understanding of communication as an efficient tool for the manager and as a way of solving marketing problems. Although looking rather simple, efficient advertising campaigns rely on structured bases and principles that are essential for future managers to understand. As a consequence, emphasis will be put on the understanding of these principles and their application on different cases rather than on memorization. Students will have to develop and write a complete communication strategy, starting from an advertising brief.
This course focuses on developing your understanding of communication as an efficient tool for the manager and as a way of solving marketing problems. Although looking rather simple, efficient advertising campaigns rely on structured bases and principles that are essential for future managers to understand. As a consequence, emphasis will be put on the understanding of these principles and their application on different cases rather than on memorization. Students will have to develop and write a complete communication strategy, starting from an advertising brief.
International communication
English
– 24 hrs.
– Sem. 1 – 3 ECTS
– Kiane GOUDARZI
With the globalization of the economy, communication strategies have to be thought at an international level. In the same time, customers and employees are keen on receiving messages that correspond and respect their individual and cultural differences. The objectives of the class are to provide students with main theories, tools and practises that are useful to face the main challenge of international communication
With the globalization of the economy, communication strategies have to be thought at an international level. In the same time, customers and employees are keen on receiving messages that correspond and respect their individual and cultural differences. The objectives of the class are to provide students with main theories, tools and practises that are useful to face the main challenge of international communication
Lobbying
French
– 12 hrs.
– Sem. 2 – 1 ECTS
– Nicolas BOUVIER
L’objectif de ce cours est de avant tout de démystifier et d’initier les participants à une sphère, la sphère de la décision publique, souvent mal connue
L’objectif de ce cours est de avant tout de démystifier et d’initier les participants à une sphère, la sphère de la décision publique, souvent mal connue
Managerial Communications
Communication interne
French
– 18 hrs.
– Sem. 1 – 2 ECTS
– Marie-Françoise NEY
Informer, expliquer, motiver, mobiliser, etc. sont autant d'objectifs que la communication interne cherche à atteindre. Tous les managers doivent être des acteurs de la communication interne, la réussite de la communication dépend de l'implication de tous.
Informer, expliquer, motiver, mobiliser, etc. sont autant d'objectifs que la communication interne cherche à atteindre. Tous les managers doivent être des acteurs de la communication interne, la réussite de la communication dépend de l'implication de tous.
Communication corporate
French
– 12 hrs.
– Sem. 1 – 1 ECTS
– André de MARCO
Présenter la Communication Institutionnelle
Présenter la Communication Institutionnelle
La communication financière pour un parcours boursier réussi
French
– 12 hrs.
– Sem. 2 – 1 ECTS
– Nicolas MEUNIER
Au-delà des obligations légales, de plus en plus de sociétés cotées en Bourse font de la communication financière un axe clé de leur stratégie de développement. Quels sont les objectifs poursuivis et auprès de quelles cibles ? Sur des marchés financiers de plus en plus globalisés et sélectifs, quels sont les outils qui permettent de répondre aux exigences des investisseurs ? Dans quelle mesure, la communication financière participe au succès d’une Introduction en Bourse et à la poursuite d’un parcours boursier réussi ? Au travers de cas concrets, cette intervention s’efforcera d’éclairer l’ensemble de ces questions.
Au-delà des obligations légales, de plus en plus de sociétés cotées en Bourse font de la communication financière un axe clé de leur stratégie de développement. Quels sont les objectifs poursuivis et auprès de quelles cibles ? Sur des marchés financiers de plus en plus globalisés et sélectifs, quels sont les outils qui permettent de répondre aux exigences des investisseurs ? Dans quelle mesure, la communication financière participe au succès d’une Introduction en Bourse et à la poursuite d’un parcours boursier réussi ? Au travers de cas concrets, cette intervention s’efforcera d’éclairer l’ensemble de ces questions.
Communication du changement
French
– 6 hrs.
– Sem. 1 – 1 ECTS
– Corinne Armand
Le changement n'est pas de la communication, mais sans communication specifique au changement en cours, celui-ci ne peut pas reussir. Ce cours montre le lien entre le plan de communication interne et le projet de changement d'une entreprise ainsi que la necessaire implication des acteurs impactes par le changement dans la demultiplication de la communication a tous les niveaux de l'entreprise. La communication est vue sous ses deux angles: la communication-media et la communication-action
Le changement n'est pas de la communication, mais sans communication specifique au changement en cours, celui-ci ne peut pas reussir. Ce cours montre le lien entre le plan de communication interne et le projet de changement d'une entreprise ainsi que la necessaire implication des acteurs impactes par le changement dans la demultiplication de la communication a tous les niveaux de l'entreprise. La communication est vue sous ses deux angles: la communication-media et la communication-action
Communication Clusters
Identité, image de marque, communication de marque
French
– 12 hrs.
– Sem. 2 – 1 ECTS
– Sophie CHANGEUR
L’organisation communique à différents niveaux : corporate (institution et entreprise) et commercial (marque et produit). Ce court aborde la communication de marque. Dans ce contexte, les concepts d’identité (le voulu) et d’image (le perçu) sont des concepts importants en matière de communication. L’objectif de ce cours est de les aborder de manière concrète dans le cadre de la gestion de la marque. Sur un plan marketing, en effet, la marque est aujourd’hui considérée comme un actif majeur des entreprises, actif qui se construit en termes d’identité (stratégie de l’entreprise) et d’image (représentation que s’en fait la cible).
L’organisation communique à différents niveaux : corporate (institution et entreprise) et commercial (marque et produit). Ce court aborde la communication de marque. Dans ce contexte, les concepts d’identité (le voulu) et d’image (le perçu) sont des concepts importants en matière de communication. L’objectif de ce cours est de les aborder de manière concrète dans le cadre de la gestion de la marque. Sur un plan marketing, en effet, la marque est aujourd’hui considérée comme un actif majeur des entreprises, actif qui se construit en termes d’identité (stratégie de l’entreprise) et d’image (représentation que s’en fait la cible).
Communication évènementielle
French
– 24 hrs.
– Sem. 2 – 3 ECTS
– Raphaël GENTOT
Identifier la position de la communication événementielle au sein d’une stratégie et d’un plan de communication. Acquérir une bonne compréhension des objectifs, des enjeux, des opportunités et du fonctionnement de la communication événementielle. Aborder les aspects méthodologiques. S’exercer sur des études de cas.
Identifier la position de la communication événementielle au sein d’une stratégie et d’un plan de communication. Acquérir une bonne compréhension des objectifs, des enjeux, des opportunités et du fonctionnement de la communication événementielle. Aborder les aspects méthodologiques. S’exercer sur des études de cas.
Communication sur internet
French
– 12 hrs.
– Sem. 2 – 1 ECTS
– Martine SOUSSE
Identifier les inputs de l’évolution des outils numériques sur la définition de la stratégie de communication et la conception, la mise en œuvre et la mesure de la performance des actions déployées. Dresser les guidelines de l’exercice des missions du manager au sein de son organisation.
Identifier les inputs de l’évolution des outils numériques sur la définition de la stratégie de communication et la conception, la mise en œuvre et la mesure de la performance des actions déployées. Dresser les guidelines de l’exercice des missions du manager au sein de son organisation.
Communication et développement durable
French
– 12 hrs.
– Sem. 1 – 1 ECTS
– Mathieu BAUDIN
Responsabilité sociétale des entreprises, commerce équitable, investissements éthiques, énergies renouvelables, consommation citoyenne… Difficile d’échapper au phénomène du développement durable tant les articles, dossiers, conférences, discours, campagnes marketing et autres colloques internationaux à son sujet font flores. Mais de la même manière que l’on n’explique plus l’écologie, le libéralisme, ou encore la démocratie, avant d’en discourir, le développement durable est entré dans ce panthéon d’expressions dont on entend souvent parler sans trop savoir à quoi elles correspondent exactement. Pourtant dans une période surinformée où, depuis Vatel, le risque réputationnel n’a jamais été aussi important, où le besoin de sens s’exprime avec une actualité croissante, le développement durable, impacte de manière de plus en plus prégnante l’entreprise et son paradigme.
Responsabilité sociétale des entreprises, commerce équitable, investissements éthiques, énergies renouvelables, consommation citoyenne… Difficile d’échapper au phénomène du développement durable tant les articles, dossiers, conférences, discours, campagnes marketing et autres colloques internationaux à son sujet font flores. Mais de la même manière que l’on n’explique plus l’écologie, le libéralisme, ou encore la démocratie, avant d’en discourir, le développement durable est entré dans ce panthéon d’expressions dont on entend souvent parler sans trop savoir à quoi elles correspondent exactement. Pourtant dans une période surinformée où, depuis Vatel, le risque réputationnel n’a jamais été aussi important, où le besoin de sens s’exprime avec une actualité croissante, le développement durable, impacte de manière de plus en plus prégnante l’entreprise et son paradigme.
Communication and Media
Relations presse et média training
French
– 12 hrs.
– Sem. 2 – 1 ECTS
– Henry CORNILLOT
Comprendre le fonctionnement des grandes familles de presse, les grandes règles du métier de journaliste Etudier pourquoi une organisation (entreprise, institution, administration, association) se doit de savoir communiquer avec la presse et quelles peuvent être ses moyens et stratégies pour y parvenir. Maîtriser les outils des relations presse (communiqués et dossiers de presse, organisation d'une conférence de presse,…) La prise de parole face à un média
Comprendre le fonctionnement des grandes familles de presse, les grandes règles du métier de journaliste Etudier pourquoi une organisation (entreprise, institution, administration, association) se doit de savoir communiquer avec la presse et quelles peuvent être ses moyens et stratégies pour y parvenir. Maîtriser les outils des relations presse (communiqués et dossiers de presse, organisation d'une conférence de presse,…) La prise de parole face à un média
Advertising management
French
– 12 hrs.
– Sem. 1 – 1 ECTS
– Virginie de BARNIER
The objective of this course is to provide a framework for the Advertising and Communications process. The course will examine the different tools advertisers can use to develop effective advertising campaigns, through media and other techniques. Psychology and behaviour of the target consumer will be studied as well as how these interact with various media. The course will utilize active class discussion, case studies and a group project. Students will have to develop and write a complete advertising campaign, starting from an advertising brief. Course participants will understand and study the following topics: • The buying process, segmentation and advertising management • The communication brief • Organisation of advertising agencies • Media selection and other communication techniques
The objective of this course is to provide a framework for the Advertising and Communications process. The course will examine the different tools advertisers can use to develop effective advertising campaigns, through media and other techniques. Psychology and behaviour of the target consumer will be studied as well as how these interact with various media. The course will utilize active class discussion, case studies and a group project. Students will have to develop and write a complete advertising campaign, starting from an advertising brief. Course participants will understand and study the following topics: • The buying process, segmentation and advertising management • The communication brief • Organisation of advertising agencies • Media selection and other communication techniques
les relations publiques : outil de gestion
French
– 12 hrs.
– Sem. 1 – 1 ECTS
– Bernard DAGENAIS
Démontrer comment les relations publiques constituent un outil de gestion très efficace pour vendre des produits, des services, des idées et des personnalités et pour affronter les enjeux, les défis et les crises auxquels l’entreprise doit faire face.
Démontrer comment les relations publiques constituent un outil de gestion très efficace pour vendre des produits, des services, des idées et des personnalités et pour affronter les enjeux, les défis et les crises auxquels l’entreprise doit faire face.
Applied tools and methods
Enquêtes et etudes
French
– 24 hrs.
– Sem. 1 – 3 ECTS
– Kiane GOUDARZI
Toutes les fonctions de l’entreprise sont confrontées à la nécessité de comprendre et d’étudier leur environnement et les acteurs de l’environnement. Il est alors important de maîtriser les principaux outils et méthodologies d’enquête. L’objectif du cours est de familiariser les étudiants avec les principales méthodes de recherche. Le cours passera en revue les méthodologies qualitatives et quantitatives.
Toutes les fonctions de l’entreprise sont confrontées à la nécessité de comprendre et d’étudier leur environnement et les acteurs de l’environnement. Il est alors important de maîtriser les principaux outils et méthodologies d’enquête. L’objectif du cours est de familiariser les étudiants avec les principales méthodes de recherche. Le cours passera en revue les méthodologies qualitatives et quantitatives.
Conception et création publicitaire
French
– 24 hrs.
– Sem. 2 – 3 ECTS
– Virginie de BARNIER
L’objectif de ce cours est de familiariser les étudiants avec les techniques de conception et de création publicitaires et de les amener à savoir élaborer et évaluer une création. Dans un premier temps, la construction du message en fonction du média sélectionné sera abordée, dans un second temps les techniques de création seront analysées. Les étudiants devront utiliser les techniques présentées afin de réaliser une publicité et la présenter de façon professionnelle lors de la dernière séance.
L’objectif de ce cours est de familiariser les étudiants avec les techniques de conception et de création publicitaires et de les amener à savoir élaborer et évaluer une création. Dans un premier temps, la construction du message en fonction du média sélectionné sera abordée, dans un second temps les techniques de création seront analysées. Les étudiants devront utiliser les techniques présentées afin de réaliser une publicité et la présenter de façon professionnelle lors de la dernière séance.
Theoretical background
Théories de l'information et de la communication
French
– 24 hrs.
– Sem. 1 – 3 ECTS
– Lydie RENE
L’objectif pédagogique de ce cours est de présenter les concepts et de théories de l’information et de la communication, qui sont le plus souvent connus mais pas entièrement assimilés. Au terme de cet enseignement, l’étudiant devrait pouvoir non seulement mieux maîtriser les différentes théories de base, mais également se servir de leurs apports pour comprendre les situations de communication professionnelles auxquelles il sera confronté.
L’objectif pédagogique de ce cours est de présenter les concepts et de théories de l’information et de la communication, qui sont le plus souvent connus mais pas entièrement assimilés. Au terme de cet enseignement, l’étudiant devrait pouvoir non seulement mieux maîtriser les différentes théories de base, mais également se servir de leurs apports pour comprendre les situations de communication professionnelles auxquelles il sera confronté.
Théories des organisations
French
– 24 hrs.
– Sem. 1 – 3 ECTS
– Martine BRASSEUR
Le cours vise à introduire les étudiants à l’analyse des organisations, à partir de l’examen d’un certain nombre de variables qui en caractérisent le fonctionnement : division et coordination du travail entre opérateurs, départementalisation, mécanismes de liaison entre unités, systèmes d’autorité et de pouvoir, processus de prise de décision et de définition des objectifs, type d’environnement, etc. Son ambition est à la fois descriptive (repérage de différentes formes organisationnelles sur base des variables susmentionnées) et explicative (initiation aux grands débats théoriques de la théorie contemporaine des organisations, à travers l’examen des perspectives rationnelle, contingente et politique). Il recourt à de nombreuses études de cas écrites et audiovisuelles afin de concrétiser le propos.
Le cours vise à introduire les étudiants à l’analyse des organisations, à partir de l’examen d’un certain nombre de variables qui en caractérisent le fonctionnement : division et coordination du travail entre opérateurs, départementalisation, mécanismes de liaison entre unités, systèmes d’autorité et de pouvoir, processus de prise de décision et de définition des objectifs, type d’environnement, etc. Son ambition est à la fois descriptive (repérage de différentes formes organisationnelles sur base des variables susmentionnées) et explicative (initiation aux grands débats théoriques de la théorie contemporaine des organisations, à travers l’examen des perspectives rationnelle, contingente et politique). Il recourt à de nombreuses études de cas écrites et audiovisuelles afin de concrétiser le propos.
Individual and group change
Communication under stress (RTIV)
English
– 24 hrs.
– Sem. 1
– Nataly CHEVRIER
Improve participants’ ability to: - Understand the causes of unproductive communication in stressful situations - Analyze the communication process between two (or several ) people - Transform the communication so as to get an effective and satisfactory exchange - Understand participants’ own communication processes, and establish personal development goals
Improve participants’ ability to: - Understand the causes of unproductive communication in stressful situations - Analyze the communication process between two (or several ) people - Transform the communication so as to get an effective and satisfactory exchange - Understand participants’ own communication processes, and establish personal development goals
Leadership
English
– 12 hrs.
– Sem. 1
– Emmanuel CHEVREAU
Develop self-awareness of one’s own leadership through practice and feedback
Develop self-awareness of one’s own leadership through practice and feedback
Intercultural communication
English
– 12 hrs.
– Sem. 1
– Andrés MALAVE
- To understand the principal theories of intercultural communication - To analyse how these theories apply to management - To appreciate the main sources of cultural misunderstandings - To acquire tools to overcome these misunderstanding and to make an intercultural environment a source of personal and professional enrichment.
- To understand the principal theories of intercultural communication - To analyse how these theories apply to management - To appreciate the main sources of cultural misunderstandings - To acquire tools to overcome these misunderstanding and to make an intercultural environment a source of personal and professional enrichment.
Gestion du stress
French
– 12 hrs.
– Sem. 2
– Olivier ROQUES
• Identifier les situations professionnelles porteuses de tensions • Comprendre les relations qui existent entre les difficultés au travail du salarié et ses comportements dysfonctionnels. • Constituer un guide de stratégies pour s’ajuster aux conditions de travail.
• Identifier les situations professionnelles porteuses de tensions • Comprendre les relations qui existent entre les difficultés au travail du salarié et ses comportements dysfonctionnels. • Constituer un guide de stratégies pour s’ajuster aux conditions de travail.
Processus de prise de décisions et styles de management
French
– 6 hrs.
– Sem. 1
– Robert WEISZ
A l’issue du séminaire, les participants doivent être capables de : • Reconnaître chaque processus de prise de décision. • Mettre en oeuvre chaque processus de prise de décision. • Adapter leurs styles de management selon les situations et les personnes en présence. • Développer une stratégie de communication adaptée au style et au processus mis en œuvre.
A l’issue du séminaire, les participants doivent être capables de : • Reconnaître chaque processus de prise de décision. • Mettre en oeuvre chaque processus de prise de décision. • Adapter leurs styles de management selon les situations et les personnes en présence. • Développer une stratégie de communication adaptée au style et au processus mis en œuvre.
Techniques d'animation metaplan
French
– 6 hrs.
– Sem. 2
– Valérie PASCAL
Conduire des discussions de groupe à l’aide d’une technique d’animation et de production d’idées
Conduire des discussions de groupe à l’aide d’une technique d’animation et de production d’idées
Coaching pour managers
French
– 12 hrs.
– Sem. 2
– Lucien LEMAIRE
Introduire une réflexion à la fois théorique et pratique sur les processus et enjeux de l’accompagnement
Introduire une réflexion à la fois théorique et pratique sur les processus et enjeux de l’accompagnement
Coaching pour managers
French
– 12 hrs.
– Sem. 2
– Christian PIGNARD
- Connaître les différentes manières de répondre à une demande de coaching. - Amener les étudiants à trouver la meilleure position relationnelle afin de répondre à une demande d’accompagnement explicite ou implicite. - Donner des points de repères aux étudiants sur la manière de conduire un coaching du point de l’Approche Interactionnelle et Stratégique de l’école de Palo Alto.
- Connaître les différentes manières de répondre à une demande de coaching. - Amener les étudiants à trouver la meilleure position relationnelle afin de répondre à une demande d’accompagnement explicite ou implicite. - Donner des points de repères aux étudiants sur la manière de conduire un coaching du point de l’Approche Interactionnelle et Stratégique de l’école de Palo Alto.
Etre artistes du changement (Créativité)
French
– 12 hrs.
– Sem. 2
– Christian MAYEUR
Apprendre à • Intégrer les 3 dimensions fondamentales de l’art, utiles au leadership : Esthétique, Ethique et Expérience • Penser & Agir Autrement, par le biais de dispositifs [Art + Management] développés par Entrepart : un workshop sur le Regard (l’esthétique), un workshop sur l’Ecoute (l’éthique) et un workshop sur le Croisement et le Confrontation (Expérience critique), pour conduire et déployer des stratégies de changement innovantes, différentes, performantes, adaptées aux exigences de l’économie contemporaine. • Evaluer les changements avec des critères qualitatifs (éthiques et esthétiques) autant que quantitatifs, pour garantir leur durabilité (« sustainability ») • Incorporer les clés du succès d’un projet réellement innovant, performant au-delà des critères de gestion traditionnels et remarquable.
Apprendre à • Intégrer les 3 dimensions fondamentales de l’art, utiles au leadership : Esthétique, Ethique et Expérience • Penser & Agir Autrement, par le biais de dispositifs [Art + Management] développés par Entrepart : un workshop sur le Regard (l’esthétique), un workshop sur l’Ecoute (l’éthique) et un workshop sur le Croisement et le Confrontation (Expérience critique), pour conduire et déployer des stratégies de changement innovantes, différentes, performantes, adaptées aux exigences de l’économie contemporaine. • Evaluer les changements avec des critères qualitatifs (éthiques et esthétiques) autant que quantitatifs, pour garantir leur durabilité (« sustainability ») • Incorporer les clés du succès d’un projet réellement innovant, performant au-delà des critères de gestion traditionnels et remarquable.
Organizational change
Approche systémique et intervention en management humain
French
– 24 hrs.
– Sem. 1
– Chantal HUYBRECHTS
• Notre cours se veut une introduction approfondie à l’approche systémique. • En partant d’études de cas et d’exemples concrets, il aidera l’étudiant à effectuer un diagnostic et à mettre en œuvre une méthodologie d’intervention s’inscrivant dans une approche systémique, constructiviste et stratégique inspirée des outils théoriques développés durant les séances. • Il stimulera une réflexion éthique sur cette pratique d’intervention. Nous partirons de la démarche de l’Ecole de Palo Alto qui s’efforce de résoudre les problèmes et dysfonctionnements humains et nous mettrons en évidence toute sa richesse et ses limites aussi. Nous verrons comment le modèle de la Thérapie Brève peut être efficacement transposé en entreprise. Nous ferons ensuite l’articulation entre cette approche systémique interactionnelle et l’approche organisationnelle plus « macro » de H. Mintzberg, en insistant sur leur complémentarité. Les apports d’expériences, tant des étudiants que de l’intervenante, les discussions, les questions, de même que le travail pendant et entre les séances sont les conditions essentielles de la qualité de ce cours.
• Notre cours se veut une introduction approfondie à l’approche systémique. • En partant d’études de cas et d’exemples concrets, il aidera l’étudiant à effectuer un diagnostic et à mettre en œuvre une méthodologie d’intervention s’inscrivant dans une approche systémique, constructiviste et stratégique inspirée des outils théoriques développés durant les séances. • Il stimulera une réflexion éthique sur cette pratique d’intervention. Nous partirons de la démarche de l’Ecole de Palo Alto qui s’efforce de résoudre les problèmes et dysfonctionnements humains et nous mettrons en évidence toute sa richesse et ses limites aussi. Nous verrons comment le modèle de la Thérapie Brève peut être efficacement transposé en entreprise. Nous ferons ensuite l’articulation entre cette approche systémique interactionnelle et l’approche organisationnelle plus « macro » de H. Mintzberg, en insistant sur leur complémentarité. Les apports d’expériences, tant des étudiants que de l’intervenante, les discussions, les questions, de même que le travail pendant et entre les séances sont les conditions essentielles de la qualité de ce cours.
Strategy and post-M&A change
English
– 12 hrs.
– Sem. 1
– Pierre CASANOVA
The key objectives of this course are to understand: (1) the successful use of alliances, mergers, acquisitions and divestitures in creating and executing business development strategies for corporate growth and value enhancement; and (2) the management, decision making and execution components of the overall business development strategy process in order to improve the odds of success, with an emphasis on integration process. These objectives will be met in several ways including: In-class discussions of current transactions as well as of fundamental topics such as strategic and tactical rationales; strategy planning; deal process; deal structuring; integration; regulatory requirement; hostile takeovers and takeover defenses; and corporate governance issues. Case discussion and analyses of selected transactions drawing on the experiences of the instructor (both in Strategy and Corporate M&A) as well as students work on analysing and presenting potential strategies for existing companies. Readings covering key topics, issues and best practices selected to stimulate students’ thinking and to enhance their future decision-making.
The key objectives of this course are to understand: (1) the successful use of alliances, mergers, acquisitions and divestitures in creating and executing business development strategies for corporate growth and value enhancement; and (2) the management, decision making and execution components of the overall business development strategy process in order to improve the odds of success, with an emphasis on integration process. These objectives will be met in several ways including: In-class discussions of current transactions as well as of fundamental topics such as strategic and tactical rationales; strategy planning; deal process; deal structuring; integration; regulatory requirement; hostile takeovers and takeover defenses; and corporate governance issues. Case discussion and analyses of selected transactions drawing on the experiences of the instructor (both in Strategy and Corporate M&A) as well as students work on analysing and presenting potential strategies for existing companies. Readings covering key topics, issues and best practices selected to stimulate students’ thinking and to enhance their future decision-making.
Outil de diagnostic et anticipation et gestion des crises
French
– 24 hrs.
– Sem. 1
– Jacqueline VOCANSON
Donner les clés permettant de comprendre et mettre en application les principes et méthodes d’anticipation des crises Comprendre le mécanisme de déclenchement des crises Comprendre le rôle de la communication dans la gestion des crises
Donner les clés permettant de comprendre et mettre en application les principes et méthodes d’anticipation des crises Comprendre le mécanisme de déclenchement des crises Comprendre le rôle de la communication dans la gestion des crises
Consultation facilitation
French
– 18 hrs.
– Sem. 2
– Romain BRASSEAU
Du consultant-expert au consultant facilitateur : pourquoi et comment devenir facilitateur. Se positionner en partenaire stratégique et non en conseil prestataire de mon client.
Du consultant-expert au consultant facilitateur : pourquoi et comment devenir facilitateur. Se positionner en partenaire stratégique et non en conseil prestataire de mon client.
Change management
English
– 30 hrs.
– Sem. 2
– Liesbeth VAN MALDERGHEM
• Comprendre les impacts du changement sur l’ensemble des collaborateurs • Identifier les composantes d’un processus de changement • Identifier et maîtriser les principales étapes et les clés de succès de la conduite du changement • Accompagner le pilotage du changement • Adapter la communication aux objectifs du changement
• Comprendre les impacts du changement sur l’ensemble des collaborateurs • Identifier les composantes d’un processus de changement • Identifier et maîtriser les principales étapes et les clés de succès de la conduite du changement • Accompagner le pilotage du changement • Adapter la communication aux objectifs du changement
Organiser et animer la veille
French
– 12 hrs.
– Sem. 1
– Jean-Philippe CLAIR
Etat de l’art : présenter l’état de l’art en matière de veille Méthodologie : comment mettre en œuvre un processus de veille ? Outils : quels outils pour pratiquer la veille ? Workshop : bien utiliser les outils au quotidien (exemples et travaux pratiques) Réalisations : retours d’expériences sur des dispositifs en place Animation : présenter les enjeux liés à l’animation d’un dispositif de veille Synthèse : facteurs clés de succès
Etat de l’art : présenter l’état de l’art en matière de veille Méthodologie : comment mettre en œuvre un processus de veille ? Outils : quels outils pour pratiquer la veille ? Workshop : bien utiliser les outils au quotidien (exemples et travaux pratiques) Réalisations : retours d’expériences sur des dispositifs en place Animation : présenter les enjeux liés à l’animation d’un dispositif de veille Synthèse : facteurs clés de succès
Orientation Week
Orienation week in September aiming at building the class cohesion. The objective of this week is to understand group dynamics, team building and leadership processes better. Students will learn how to develop effective and creative teams. Through problem solving exercises, participants will obtain experience of teamwork, collective decision making and conflict resolution.
We celebrate in May the end of the Academic Year. Within an entertaining context, the objective of this end-of-programme celebration is twofold: to take stock of the finishing year, and to welcome the coming step, internship, job, or career reorientation.
Consulting Project
Participants perform a real corporate communication and change project for two months (April-May).
This project is supervised by experienced consultants.
Some organisations who have proposed consulting missions: Publicom, Eurocopter, Pôle de Compétitivité Solutions Communicantes Sécurisées, Pôle de Compétitivité Gestion des Risques, Marins Pompiers de Marseille, LGM, and several SMEs in periods of huge business development or organisational transition.
Some examples of consulting projects: organisational diagnosis aiming at ensuring the sucess of an internal restructuring or a coporate change of identity, diagnosis of the communication strategy aiming at determining its adequacy and consistency with the corporate strategy, proposal of a communication plan to launch a new and innovative product or service, etc. All the missions involve working in deep cooperation with the customer and lead to proposing recommendations of actions to implement. Consulting methods used include individual or group interviews, quantitative surveys, competition bencharking, etc.
International Seminars (to be chosen from those proposed)
The International Seminars, designed to broaden participants' horizons, not specialise them, are taught in English by foreign guest lecturers. They are offered to all IAE participants from all degree programmes, ensuring a lively mix of diverse groups. These seminars are highly interactive.
Career Decisions : What job is right for you? What job are you right for? How can you present yourself to get that job?
English
– 24 hrs.
– Sem. 1
– Bill ACKER (USA/UK)
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
Project Management
English
– 24 hrs.
– Sem. 1
– John ALGAR (UK)
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
Philosophy and Business
English
– 24 hrs.
– Sem. 1
– Paul CLAUDEL (France)
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
Creativity Builds Business : People at the heart of business
English
– 24 hrs.
– Sem. 1
– Guy CLOUTIER (Canada)
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Strategic Management of Innovation for Competitive Advantage
English
– 24 hrs.
– Sem. 1
– Robert DE FILLIPPI (USA)
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
Macroeconomics for Dummies
English
– 24 hrs.
– Sem. 1
– Richard DUTU (Australia/New Zealand)
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Gandhi : his thoughts and Management
English
– 24 hrs.
– Sem. 1
– Janender K. JAIN (INDIA)
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
Integrated Branding: a 360 degree approach to Branding
English
– 24 hrs.
– Sem. 1
– Rutu Mody KAMDAR (India)
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Reflections on Contemporary Business Practices : How to reconsider our conception of economy
English
– 24 hrs.
– Sem. 1
– Martin KELLY (New Zealand)
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
Market Innovation and Technology-Market Transfer
English
– 24 hrs.
– Sem. 1
– Luis Filipe LAGES (Portugal)
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
Creative Communication in Business and in daily life
English
– 24 hrs.
– Sem. 1
– Ashok LAL (India)
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
Ethical decision-making in Business
English
– 24 hrs.
– Sem. 1
– Mollie PAINTER-MORLAND (PhD) (USA/ South Africa)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
Negotiation
English
– 24 hrs.
– Sem. 1
– Robert THOMAS (USA)
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Coaching for Performance
English
– 24 hrs.
– Sem. 1
– Eoin BANAHAN (UK)
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
Culture Awareness and Intercultural competence
English
– 24 hrs.
– Sem. 1
– Christoph BARMEYER (Germany/France)
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
International Marketing : “Marketing Across Border”
English
– 24 hrs.
– Sem. 1
– Michael L. BARETTI (USA)
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
Management Learning from the Arts
English
– 24 hrs.
– Sem. 1
– Ariane BERTHOIN ANTAL (Germany/France/USA), Sybren TIJMSTRA (Netherlands)
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
Conflict resolution tools for Managers
English
– 24 hrs.
– Sem. 1
– Jeanne CAPODANO (France/Canada)
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
Leading Change Projects
English
– 24 hrs.
– Sem. 1
– Julia CONNELL (Australia), IS
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Managing Intercultural Relations
English
– 24 hrs.
– Sem. 1
– Dirk HOLTBRUGGE (Germany)
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
Mergers and Acquisitions: A Non-Financial Perspective to Success
English
– 24 hrs.
– Sem. 1
– Nancy HUBBARD (USA/UK)
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
Corporate Responsability
English
– 24 hrs.
– Sem. 1
– Ticiano Costa JORDAO (Czech Republic)
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed: Evolutionary historic of business mentality in the organizations all over the world. Benefits of the Corporate Responsibility in the organizations. Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc). The application of the Corporate Responsibility in the whole supply chain. Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports (A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed: Evolutionary historic of business mentality in the organizations all over the world. Benefits of the Corporate Responsibility in the organizations. Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc). The application of the Corporate Responsibility in the whole supply chain. Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports (A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
Global Presentation and Public Speaking Skills
English
– 24 hrs.
– Sem. 1
– Fiona CASEY (Irish-American)
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
Strategic Decision Making
English
– 24 hrs.
– Sem. 1
– Ruth KOWALCZYK (UK)
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
My Happiness : a naïve dream or a Project for Life ?
English
– 24 hrs.
– Sem. 1
– Philippe LAURENT (France)
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
Information Quality for Management Decision Making
English
– 24 hrs.
– Sem. 1
– Roger D. MARTIN (USA)
The seminar objective is to examine the characteristics of information that are valued by decision makers and how organizations can assure quality information is being used for both internal (e.g., management) and external (e.g., investors, creditors, suppliers, customers, regulators, etc.) decision making. From the perspective of a manager of an organization, specific objectives include: · How do I know my organization can provide relevant and reliable information for decision making by me and by others? · How do I know that information used within my organization adequately considers possible external environment changes that could threaten achievement of my business objectives? · How can I reduce the costs of capital, production, storage, selling and distribution by credibly informing outsiders of my firm’s condition and prospects? · What “tools” do I have at my disposal to assure me and others that information is relevant and reliable? (Note that these “tools” include internal controls and assurance from third parties, so these topics will be covered in the context of how they help with respect to information quality demands).
The seminar objective is to examine the characteristics of information that are valued by decision makers and how organizations can assure quality information is being used for both internal (e.g., management) and external (e.g., investors, creditors, suppliers, customers, regulators, etc.) decision making. From the perspective of a manager of an organization, specific objectives include: · How do I know my organization can provide relevant and reliable information for decision making by me and by others? · How do I know that information used within my organization adequately considers possible external environment changes that could threaten achievement of my business objectives? · How can I reduce the costs of capital, production, storage, selling and distribution by credibly informing outsiders of my firm’s condition and prospects? · What “tools” do I have at my disposal to assure me and others that information is relevant and reliable? (Note that these “tools” include internal controls and assurance from third parties, so these topics will be covered in the context of how they help with respect to information quality demands).
Sustainable Development in Business: Green Wash or genuine commitment?
English
– 24 hrs.
– Sem. 1
– René MORETTI (France)
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Risk Management
English
– 24 hrs.
– Sem. 1 – 3 ECTS
– Philip STORK (Netherlands/USA)
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
International Negotiation
English
– 24 hrs.
– Sem. 1
– Peter Tucker (USA-FR)
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Inside the Subprime Mortgage Loan Fiasco: A Risk Management
Failure?
English
– 24 hrs.
– Sem. 1
– Bruce C. BRANSON (USA)
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
Managing and Marketing Global Brands
English
– 24 hrs.
– Sem. 1
– Josep FRANCH (Spain)
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
Understanding Globalization
English
– 24 hrs.
– Sem. 1
– G. GOPINATH (USA)
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
Conducting Business in Russia : Socio-economic, Marketing and
Cross-Cultural Aspects
English
– 24 hrs.
– Sem. 1
– Vladimir KOLCHANOV (Russian Federation)
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
Leading the Implementation of Change
English
– 24 hrs.
– Sem. 1
– Georg KRAUS (Germany)
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Design for the Other Worlds
English
– 24 hrs.
– Sem. 1
– K. MUNSHI (India)
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
Creativity, creative thinking and problem solving
English
– 24 hrs.
– Sem. 1
– Michel OTTMANN (France)
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
Marketing in the Digital Age
English
– 24 hrs.
– Sem. 1
– Prof. Peter REED (Australia)
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
Interpersonal Skills Development through Games
English
– 24 hrs.
– Sem. 1
– P.T. SRINAVASAN (India)
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
Corporate Strategy and Competitiveness : The Perspective and
Experience of U.S. Global Companies
English
– 24 hrs.
– Sem. 1
– Richard TORRISI (USA)
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
International Human Resource Management
English
– 24 hrs.
– Sem. 1
– Nini YANG (USA)
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
Change-Related Communication
English
– 24 hrs.
– Sem. 1
– Ted ZORN (New Zealand)
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
General Management elective
(to choose)
Tranvsersal lecture about a specific management topic different from communication.
6 month internship in a firm or direct access to a job, in France or abroad.
Dissertation
Written and oral defense.
Lecturers
Adjunct lecturers and professors, all our lecturers are well known experts in communication and management.
Profile of Positions Accessible for Future Graduates
Director of Communication, Consultant in Communication, Director of Subsidiary Communication, Trainer…
Examples of companies that haved hired graduates of this programme
Air France, Ambassade de France (Mexico), Axa, Banque Africaine de Développement, Brandt Asia, Brother France, Cartier International, Christian Dior Couture, Eurocopter, France Telecom, Gemalto, General Electric, General Motors, Genoyer, Havas Sports, Henkel, IBM, KPMG, Krauthammer, La Poste, Legrand, L'Oréal, Nike Europe, Parfums Christian Dior, Publicis Consultants, Saint Gobain, Sanofi Pasteur, SNCF, Sony Europe, Société Générale, etc, plus a huge amount of SMEs in several countries. Some students in continuing education with significant former working experience have created their own consulting firm after graduation.
Faculty Advisors:
Carolina Serrano
Kiane Goudarzi
Masters Information:
+33 (0)4 42 28 09 20
masters(at)iae-aix.com
Continuing Education Information:
Sylvie PENNES
+33 (0)4 42 28 08 56
fcontinue(at)iae-aix.com
+33 (0)4 42 28 08 28