Master's in General Management, English Track
What follows is a description of this Master’s Full-English Track. Should you wish to do this degree in French, click here.
This one-year Master’s degree has been designed to provide French and foreign participants a global and cross-disciplinary approach to management. Beyond encapsulating the latest management theories and practices, it also focuses on developing change skills and flexibility, often in an international context It is offered in English for several reasons:
- More and more French applicants have become relatively proficient in English, many having successfully completed either an Erasmus exchange programme abroad or work placements abroad. They wish to further improve their language skills by doing a graduate degree in management in English.
- More and more foreign applicants are seeking graduate degree management programmes in France. They want to begin or improve their French language skills, but haven’t got the necessary language proficiency to complete a degree taught in French.
- More and more foreign exchange students wish to spend a term studying management in France, but are unable to attend courses in French.
Objective
Companies are now seeking « dual competence » managers able to lead the technical, human and managerial aspects of projects and business units. This Master’s in General Management, flagship degree of the IAE network, offers its participants a global approach to management to combine with their skills acquired during their first degree.
This programme provides solid management training to participants from varied backgrounds to complement their initial education, thus broadening their career paths through the acquisition of a second competence. The international participant body and faculty leads to international career paths.
In addition to key managerial knowledge and tools, it also fosters the critical analysis of complex situations, develops participants’ individual skills (active listening, self-reliance, resourcefulness, willingness to question and change) and offers extensive practice in sharpening corporate social skills.
December 2007
December 2007 - Towards the top
October 2006
October 2006 - Welcome to Provence
December 2005 - Christmas Party
2007-2008 Full-English cohort
37 Enrolled participants + 6 foreign exchange students
30 French, 13 foreign
- 18 Engineers
- 5 Law
- 2 Languages/Linguistics
- 2 Political Science
- 2 Pharmacy
- 2 International Relations
- 2 Restaurant Management
- 2 Organisation
- 1 Health Care
- 1 Chemistry
- 1 Information Systems
- 1 Communications
- 1 Economics
- 1 International Trade
- 1 General Management
- 1 Philosophy
Several foreign exchange students also join the cohort each semester.
Admission Requirements
This Master’s degree has been designed for recent Engineering, Law, Political Science, Life Sciences, Social Sciences, Human Sciences, IS/IT graduates wishing to acquire leadingedge managerial skills in addition to those acquired during their firstMaster’s or equivalent degree. It is also open to other four-year university degrees in fields other than management, as well as students having successfully completed the first year of their Master’s degree.
The application process requires:
- GMAT or French TAGE-MAGE scores
- an English language proficiency assessment (TOEFL, TOEIC, IELTS, or solid evidence of time spent in an English-speaking environment)
- an oral interview with the admissions board
- a four-year university degree (240 ECTS) or more, or foreign equivalent degree.
Structure of the Programme
The Master’s in General Management is a one-year programme, by direct entry into the second year (Semesters 3 & 4).
The degree programme exists in three “tracks”. From Sept-Dec, there is the Full-English Track, where the 12 core courses are taught in English, and the classic French Track. Participants from either track have until mid-December to sign Apprenticeship contracts with a company.
The Apprenticeship Track then comes into being. Apprentices spend Jan-Mar in the company, come back to IAE Aix to complete their courses in French during April-May, and return to their companies until the first anniversary of their contract.
Participants staying in the Full-English track or the French track complete their coursework at the end of April, and then go on to an internship or a French-government VIE.
Only those completing the entire year in the Full-English Track will have this stamped on their Degree Addendum.
Content of the Programme
- 12 Core courses: all delivered in English
- Choice of 1 Elective Option: all delivered in English
- Choice of 2 Options: most delivered in French
- Choice of 1 International Seminar: all delivered in English
- Choice of 1 Foreign Language
- Cross-disciplinary Report: either English or French
- Internship: either English or French
Those wishing a specialization do so by selecting their 4 Elective – Options - International Seminar in the same area. E.g., 4 advanced finance courses, 4 advanced marketing courses, etc. Those participants not wishing to specialise in one field broaden their horizons even further by making an eclectic range of choices.
Those wishing an orientation in entrepreneurship do so in the second semester. As of January, they select one or several pre-identified entrepreneurship courses/activities, and may even decide to carry out an entrepreneurship project as their internship.
Core Courses
Financial Accounting
English
– 24 hrs.
– Sem. 3 – 3 ECTS
– GRAND Bernard
Introduction to Balance Sheets – Profit & Loss Statements - How to record – Training - Accounting for merchandising activities - Receivables + Inventories - Plant assets and depreciation - Liabilities & Equity
Introduction to Balance Sheets – Profit & Loss Statements - How to record – Training - Accounting for merchandising activities - Receivables + Inventories - Plant assets and depreciation - Liabilities & Equity
Financial Analysis
English
– 24 hrs.
– Sem. 3 – 3 ECTS
– M GRAND Bernard
Statement of cash flows ? Analysis of Ratios - Budgeting and pro-forma statements - Managing working capital - Planning financial needs - Internal control and audit
Statement of cash flows ? Analysis of Ratios - Budgeting and pro-forma statements - Managing working capital - Planning financial needs - Internal control and audit
Marketing
English
– 24 hrs.
– Sem. 3 – 3 ECTS
– M MOBED Hilary
Operational Vs Strategic Marketing- Marketing Contribution to Competitive Success - Marketing Environment and Strategic Analysis: External Analysis ? Competitive Analysis - Corporate Analysis - Approaches to Marketing Strategy - Product Policy - Integrated Marketing Communications ? Advertising and Direct Marketing - E-marketing and Internet Marketing - Customer Relationship Marketing (CRM) - Managing the Distribution Channel and Supply Chain ? Pricing - Controlling and Evaluating Marketing Management Activities
Operational Vs Strategic Marketing- Marketing Contribution to Competitive Success - Marketing Environment and Strategic Analysis: External Analysis ? Competitive Analysis - Corporate Analysis - Approaches to Marketing Strategy - Product Policy - Integrated Marketing Communications ? Advertising and Direct Marketing - E-marketing and Internet Marketing - Customer Relationship Marketing (CRM) - Managing the Distribution Channel and Supply Chain ? Pricing - Controlling and Evaluating Marketing Management Activities
Strategy 1
French
– 24 hrs.
– Sem. 3 – 3 ECTS
– M CASANOVA Pierre
What Is Strategy? - Strategies at the Business Level - Evaluating Environmental Threats & Opportunities - External Analysis: Customers and Suppliers/ Competitors and Partners ? Evaluating Firm Strengths and Weaknesses - Vertical Integration; Cost Leadership ? Flexibility - Competitive Rivalry and Competitive Dynamics
What Is Strategy? - Strategies at the Business Level - Evaluating Environmental Threats & Opportunities - External Analysis: Customers and Suppliers/ Competitors and Partners ? Evaluating Firm Strengths and Weaknesses - Vertical Integration; Cost Leadership ? Flexibility - Competitive Rivalry and Competitive Dynamics
Economics
English
– 24 hrs.
– Sem. 3 – 3 ECTS
– M BATTEAU Pierre
Microeconomics, market prices , competitive structures - - Economics of information - Financial markets ? Macroeconomics - Applications to current events: globalization, European integration, competition, financial crises and analyses of specific firms.
Microeconomics, market prices , competitive structures - - Economics of information - Financial markets ? Macroeconomics - Applications to current events: globalization, European integration, competition, financial crises and analyses of specific firms.
Human Resource Management
English
– 24 hrs.
– Sem. 4 – 3 ECTS
– M ROGER Alain, Mme BLANC Elaine
Roles and responsibilities in HR management - HRM models - HR planning - HR information and control systems ? Recruitment - Training and development - Compensation systems - Personnel appraisal systems
Roles and responsibilities in HR management - HRM models - HR planning - HR information and control systems ? Recruitment - Training and development - Compensation systems - Personnel appraisal systems
Interpersonal Development
English
– 24 hrs.
– Sem. 4 – 3 ECTS
– M PETERSON Jonathan
Self-Awareness and Behaviour - Self-Disclosure and Trust - Self-management and Stress - Communication: Non-verbal and Verbal - Managing conflict - Establishing individual goals - Working in teams and workgroups - Individual coaching and feedback
Self-Awareness and Behaviour - Self-Disclosure and Trust - Self-management and Stress - Communication: Non-verbal and Verbal - Managing conflict - Establishing individual goals - Working in teams and workgroups - Individual coaching and feedback
Español principiante
Spanish
– 24 hrs.
– Sem. 3 – 3 ECTS
– Mme LAJARA Ingrid
S'initier à la langue espagnole en acquérant les compétences pouvant permettre à l?étudiant d?évoluer dans les actes principales de la vie quotidienne.
S'initier à la langue espagnole en acquérant les compétences pouvant permettre à l?étudiant d?évoluer dans les actes principales de la vie quotidienne.
Español 2 / 3
Spanish
– 24 hrs.
– Sem. 3 – 3 ECTS
– Mme LAJARA Ingrid
Renforcer et améliorer les connaissances acquises en langue espagnole aussi bien à l?oral qu?à l?écrit. En même temps, donner aux apprenants les outils nécessaires à une pratique professionnelle.
Renforcer et améliorer les connaissances acquises en langue espagnole aussi bien à l?oral qu?à l?écrit. En même temps, donner aux apprenants les outils nécessaires à une pratique professionnelle.
International Business Law
English
– 24 hrs.
– Sem. 4 – 3 ECTS
– M PETERSON William
Sources of Law in International Business: Different legal systems - Common vs. Civil Law - International Trade usages or customs - Sources of law in International Business and Litigation - EU Laws & Courts - International Arbitration - Jurisdiction and Choice of Law - Contract Law (principal focus, the Vienna Convention - Start-ups and Business Organizations in Foreign Countries.
Sources of Law in International Business: Different legal systems - Common vs. Civil Law - International Trade usages or customs - Sources of law in International Business and Litigation - EU Laws & Courts - International Arbitration - Jurisdiction and Choice of Law - Contract Law (principal focus, the Vienna Convention - Start-ups and Business Organizations in Foreign Countries.
Supply Chain Management and Logistics
English
– 24 hrs.
– Sem. 4 – 3 ECTS
– M VENUGOPAL Venu
Issues and Challenges in decentralised Supply Chain - Strategies for Managing SC Inventory - Supply Chain Coordination I: Coordinated Strategies to improve Inventory Cost Performance - Coordination II: Coordinated Strategies to improve service performance - Coordination III: Coordinated Strategies to enhance Revenue - Distribution Strategies in Supply Chain - E-business and its impact on Supply Chain Performance - Supply Chain Strategy ? Putting the Puzzles together & Conclusion
Issues and Challenges in decentralised Supply Chain - Strategies for Managing SC Inventory - Supply Chain Coordination I: Coordinated Strategies to improve Inventory Cost Performance - Coordination II: Coordinated Strategies to improve service performance - Coordination III: Coordinated Strategies to enhance Revenue - Distribution Strategies in Supply Chain - E-business and its impact on Supply Chain Performance - Supply Chain Strategy ? Putting the Puzzles together & Conclusion
Cost Accounting and Management Control
English
– 24 hrs.
– Sem. 4 – 3 ECTS
– M CHAPUS Christophe
Costs analysis and Pricing of goods: Expenses of the period, non incorporable & additional charges, The valuation Models - The elementary model - Inventories valuation - Direct/Indirect costs - Variable/Fixed costs - Costing models & the pricing of goods - The activity based management - Planning and Control Processes: The advantages of planning and budgeting - Standard costs and flexible budgets - Variance analysis - Efficiency variance - The management of performances
Costs analysis and Pricing of goods: Expenses of the period, non incorporable & additional charges, The valuation Models - The elementary model - Inventories valuation - Direct/Indirect costs - Variable/Fixed costs - Costing models & the pricing of goods - The activity based management - Planning and Control Processes: The advantages of planning and budgeting - Standard costs and flexible budgets - Variance analysis - Efficiency variance - The management of performances
Strategy 2
English
– 24 hrs.
– Sem. 4 – 3 ECTS
– CASANOVA Pierre
Corporate Strategy: Designing Management Strategy at the Corporate Level - Corporate Level Strategies; Value Driven Strategies - External Analysis: Customers and Suppliers/ Competitors and Partners - Corporate Diversification ? Strategic Alternatives: Differentiation Advantage - Differentiation Advantage - Strategy Alternatives - Strategy closing/ Summary
Corporate Strategy: Designing Management Strategy at the Corporate Level - Corporate Level Strategies; Value Driven Strategies - External Analysis: Customers and Suppliers/ Competitors and Partners - Corporate Diversification ? Strategic Alternatives: Differentiation Advantage - Differentiation Advantage - Strategy Alternatives - Strategy closing/ Summary
English
English
– 24 hrs.
– Sem. 4 – 3 ECTS
– Mme CHALVESCHE Nathalie, GREENE Chester
Improve Oral Expression in business situations- Improve Oral Comprehension - Learn Business English terms and Expressions
Improve Oral Expression in business situations- Improve Oral Comprehension - Learn Business English terms and Expressions
1 Elective: Those offered in 2007-2008 were:
Team Building
English
– 24 hrs.
– Sem. 3 – 3 ECTS
– M MICHEL François
What is an effective team ? Building a team ? Developmental stages of teams ? Sharing visions, training ? Crisis management for teams ? Creativity in teams ? Managing teams as projects ? Team building and Change management: positive and negative transitions
What is an effective team ? Building a team ? Developmental stages of teams ? Sharing visions, training ? Crisis management for teams ? Creativity in teams ? Managing teams as projects ? Team building and Change management: positive and negative transitions
Multicultural Communication
English
– 24 hrs.
– Sem. 3 – 3 ECTS
– Mme SERRANO Carolina
Presenting the fundamental elements of cross-cultural management and communication - Delivering meaning to intercultural synergy and performance - Devices for application - Focusing on the risks of mismanagement of cultural differences and stereotyping
Presenting the fundamental elements of cross-cultural management and communication - Delivering meaning to intercultural synergy and performance - Devices for application - Focusing on the risks of mismanagement of cultural differences and stereotyping
Value of Time and Risk Premium
English
– 24 hrs.
– Sem. 3 – 3 ECTS
–
Behaviour towards time-investment decisions and time value-future value-present value and discounting techniques-typology of risks-risk behaviours-the probability approach-regression-covariance-correlation-simulation: the Monte Carlo Model
Behaviour towards time-investment decisions and time value-future value-present value and discounting techniques-typology of risks-risk behaviours-the probability approach-regression-covariance-correlation-simulation: the Monte Carlo Model
Market Intelligence
English
– 24 hrs.
– Sem. 3 – 3 ECTS
–
Definitions-ethics-acquisition-tools-storage and management-dissemination-defensive-governmental-offensive-influence strategies
Definitions-ethics-acquisition-tools-storage and management-dissemination-defensive-governmental-offensive-influence strategies
The Development of Creativity
English
– 24 hrs.
– Sem. 3 – 3 ECTS
–
The seminar will be completely interactive and action-oriented. Participants will brainstorm and rank the work they’ve provided, this being part of the creative work process. You will learn through exercises, group interaction and presentation how to: - Achieve great marketing by being more creative - Boost your own creativity - Make your meetings and teams more creative - Create and use an idea box - Use your creativity in advertising and in product development - Use your creativity in strengthening the brand
The seminar will be completely interactive and action-oriented. Participants will brainstorm and rank the work they’ve provided, this being part of the creative work process. You will learn through exercises, group interaction and presentation how to: - Achieve great marketing by being more creative - Boost your own creativity - Make your meetings and teams more creative - Create and use an idea box - Use your creativity in advertising and in product development - Use your creativity in strengthening the brand
Communication Processes and Styles
English
– 24 hrs.
– Sem. 3 – 3 ECTS
–
Satisfactory and unsatisfactory communication, and why-personal questionnaire and feedback-an improvement model-development goals-self-assessment role plays and exercises
Satisfactory and unsatisfactory communication, and why-personal questionnaire and feedback-an improvement model-development goals-self-assessment role plays and exercises
The European Integration Process (EIP) and its Influence for Business
English
– 24 hrs.
– Sem. 3 – 3 ECTS
– M TIMJSTRA Sybren
World trends-EIP on business settings, environment, sectors, strategic options, internationalisation strategy, operations, lobbying, European management culture
World trends-EIP on business settings, environment, sectors, strategic options, internationalisation strategy, operations, lobbying, European management culture
2 Options (from among 20 offered in French or in English) E.g.:
Fonction Chef de Produit Marketing
French
– 21 hrs.
– Sem. 1 – 1 ECTS
– Sophie CHANGEUR
- Apprendre aux participants à travailler à la façon d’un chef de produit et leur permettre d’évaluer leurs affinités et aptitudes personnelles par rapport à cette fonction, - Savoir identifier les principales variables agissant sur les performances des produits et des marques, - Apprendre à hiérarchiser les problèmes et à formuler des recommandations opérationnelles compte tenu de contraintes stratégiques et/ou budgétaires.
- Apprendre aux participants à travailler à la façon d’un chef de produit et leur permettre d’évaluer leurs affinités et aptitudes personnelles par rapport à cette fonction, - Savoir identifier les principales variables agissant sur les performances des produits et des marques, - Apprendre à hiérarchiser les problèmes et à formuler des recommandations opérationnelles compte tenu de contraintes stratégiques et/ou budgétaires.
Développer vos qualités de Manager-Entraineur d'équipes
French
– 21 hrs.
– Sem. 1 – 3 ECTS
– Michel FRISQUE
Le séminaire permet aux participants qui prendront à plus ou moins long terme des fonctions d’encadrement de renforcer leurs qualités de manager-entraîneur d’équipe. Pour prendre soin d’une équipe, ils devront pouvoir progresser sur 3 axes (milieu, moyen, manière) et être à l’aise sur 4 styles complémentaires : - Savoir être coach et se positionner en relation d’aide - Savoir être pédagogue et réaliser des présentations efficaces - Savoir être motivant et créer un climat relationnel positif - Savoir être confrontant et gérer une situation difficile.
Le séminaire permet aux participants qui prendront à plus ou moins long terme des fonctions d’encadrement de renforcer leurs qualités de manager-entraîneur d’équipe. Pour prendre soin d’une équipe, ils devront pouvoir progresser sur 3 axes (milieu, moyen, manière) et être à l’aise sur 4 styles complémentaires : - Savoir être coach et se positionner en relation d’aide - Savoir être pédagogue et réaliser des présentations efficaces - Savoir être motivant et créer un climat relationnel positif - Savoir être confrontant et gérer une situation difficile.
Management and Marketing of Hi-Tech Products
English
– 21 hrs.
– Sem. 4 – 3 ECTS
– Colette Joliet
Gain an understanding of how product management occurs in hi-tech companies – Develop skills for managers involved in product management decision-making – Provide pragmatic tools and methods for effective product management
Gain an understanding of how product management occurs in hi-tech companies – Develop skills for managers involved in product management decision-making – Provide pragmatic tools and methods for effective product management
Développement durable appliqué aux entreprises
French
– 21 hrs.
– Sem. 4 – 3 ECTS
– Pascal Gaudin
Connaître les applications des concepts du Développement Durable aux entreprises, incluant les PME – Evaluer les bénéfices de cette démarche – Appréhender des outils de mise en œuvre
Connaître les applications des concepts du Développement Durable aux entreprises, incluant les PME – Evaluer les bénéfices de cette démarche – Appréhender des outils de mise en œuvre
Management de Projet
French
– 21 hrs.
– Sem. 1 – 1 ECTS
– Laurent DE RAUGLAUDRE
Le Projet : Qu’est-ce que c’est – les enjeux – les raisons d’échec – les acteurs – les bons chefs de projet – le cycle de vie – l’encadrement – la planification – le pilotage – la communication
Le Projet : Qu’est-ce que c’est – les enjeux – les raisons d’échec – les acteurs – les bons chefs de projet – le cycle de vie – l’encadrement – la planification – le pilotage – la communication
LE SYSTEME D’INFORMATION
DANS LA TRANSFORMATION DE LA CHAINE DES VALEURS
French
– 21 hrs.
– Sem. 1 – 1 ECTS
– Paul LAIFA
Vous identifierez les principaux leviers utilisés par les entreprises pour assurer la transformation de leur chaîne des valeurs, puis, avec l’aide de professionnels, vous mesurerez l’action des Systèmes d'Information sur l’évolution continue des processus clés de la chaîne.
Vous identifierez les principaux leviers utilisés par les entreprises pour assurer la transformation de leur chaîne des valeurs, puis, avec l’aide de professionnels, vous mesurerez l’action des Systèmes d'Information sur l’évolution continue des processus clés de la chaîne.
MARKETING DES SERVICES
French
– 21 hrs.
– Sem. 1 – 1 ECTS
– Pierre EIGLIER
• Concept marketing • Fabrication de services : la servuction • Le client en situation de service • Le personnel en contact et l’empowerment • L’offre de services • Stratégies de services
• Concept marketing • Fabrication de services : la servuction • Le client en situation de service • Le personnel en contact et l’empowerment • L’offre de services • Stratégies de services
EXPERIENCE THE FEAR – AND DO IT ANYWAY
English
– 21 hrs.
– Sem. 1 – 1 ECTS
– Jon AMOS
Why offer a seminar on overcoming fear? Whenever we take a chance and enter unfamiliar territory or put a part of ourselves into the world in a new way, we experience fear. Very often this fear keeps us from moving ahead with our lives and professions. The trick is to experience the fear and then do it anyway. When you get down to the basics, fear drives many parts of our lives and determines for a large part how we succeed in business today. Whatever your fear, this seminar will give you the basic insight and tools to vastly improve your ability to handle any given situation.
Why offer a seminar on overcoming fear? Whenever we take a chance and enter unfamiliar territory or put a part of ourselves into the world in a new way, we experience fear. Very often this fear keeps us from moving ahead with our lives and professions. The trick is to experience the fear and then do it anyway. When you get down to the basics, fear drives many parts of our lives and determines for a large part how we succeed in business today. Whatever your fear, this seminar will give you the basic insight and tools to vastly improve your ability to handle any given situation.
NEGOCIATION JURIDIQUE INTERNATIONALE
French
– 21 hrs.
– Sem. 1 – 1 ECTS
– Max VAGUE
Entrepreneuriat
French
– 6 hrs.
– Sem. 2 – 1 ECTS
– Bruno NEUNREUTHER
International Seminars:
The International Seminars, designed to broaden participants' horizons, not specialise them, are taught in English by foreign guest lecturers. They are offered to all IAE participants from all degree programmes, ensuring a lively mix of diverse groups. These seminars are highly interactive.
Career Decisions : What job is right for you? What job are you right for? How can you present yourself to get that job?
English
– 24 hrs.
– Sem. 1
– Bill ACKER (USA/UK)
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
Project Management
English
– 24 hrs.
– Sem. 1
– John ALGAR (UK)
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
Philosophy and Business
English
– 24 hrs.
– Sem. 1
– Paul CLAUDEL (France)
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
Creativity Builds Business : People at the heart of business
English
– 24 hrs.
– Sem. 1
– Guy CLOUTIER (Canada)
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Strategic Management of Innovation for Competitive Advantage
English
– 24 hrs.
– Sem. 1
– Robert DE FILLIPPI (USA)
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
Macroeconomics for Dummies
English
– 24 hrs.
– Sem. 1
– Richard DUTU (Australia/New Zealand)
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Gandhi : his thoughts and Management
English
– 24 hrs.
– Sem. 1
– Janender K. JAIN (INDIA)
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
Integrated Branding: a 360 degree approach to Branding
English
– 24 hrs.
– Sem. 1
– Rutu Mody KAMDAR (India)
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Reflections on Contemporary Business Practices : How to reconsider our conception of economy
English
– 24 hrs.
– Sem. 1
– Martin KELLY (New Zealand)
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
Market Innovation and Technology-Market Transfer
English
– 24 hrs.
– Sem. 1
– Luis Filipe LAGES (Portugal)
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
Creative Communication in Business and in daily life
English
– 24 hrs.
– Sem. 1
– Ashok LAL (India)
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
Ethical decision-making in Business
English
– 24 hrs.
– Sem. 1
– Mollie PAINTER-MORLAND (PhD) (USA/ South Africa)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
Negotiation
English
– 24 hrs.
– Sem. 1
– Robert THOMAS (USA)
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Coaching for Performance
English
– 24 hrs.
– Sem. 1
– Eoin BANAHAN (UK)
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
Culture Awareness and Intercultural competence
English
– 24 hrs.
– Sem. 1
– Christoph BARMEYER (Germany/France)
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
International Marketing : “Marketing Across Border”
English
– 24 hrs.
– Sem. 1
– Michael L. BARETTI (USA)
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
Management Learning from the Arts
English
– 24 hrs.
– Sem. 1
– Ariane BERTHOIN ANTAL (Germany/France/USA), Sybren TIJMSTRA (Netherlands)
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
Conflict resolution tools for Managers
English
– 24 hrs.
– Sem. 1
– Jeanne CAPODANO (France/Canada)
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
Leading Change Projects
English
– 24 hrs.
– Sem. 1
– Julia CONNELL (Australia), IS
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Managing Intercultural Relations
English
– 24 hrs.
– Sem. 1
– Dirk HOLTBRUGGE (Germany)
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
Mergers and Acquisitions: A Non-Financial Perspective to Success
English
– 24 hrs.
– Sem. 1
– Nancy HUBBARD (USA/UK)
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
Corporate Responsability
English
– 24 hrs.
– Sem. 1
– Ticiano Costa JORDAO (Czech Republic)
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed: Evolutionary historic of business mentality in the organizations all over the world. Benefits of the Corporate Responsibility in the organizations. Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc). The application of the Corporate Responsibility in the whole supply chain. Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports (A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed: Evolutionary historic of business mentality in the organizations all over the world. Benefits of the Corporate Responsibility in the organizations. Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc). The application of the Corporate Responsibility in the whole supply chain. Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports (A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
Global Presentation and Public Speaking Skills
English
– 24 hrs.
– Sem. 1
– Fiona CASEY (Irish-American)
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
Strategic Decision Making
English
– 24 hrs.
– Sem. 1
– Ruth KOWALCZYK (UK)
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
My Happiness : a naïve dream or a Project for Life ?
English
– 24 hrs.
– Sem. 1
– Philippe LAURENT (France)
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
Information Quality for Management Decision Making
English
– 24 hrs.
– Sem. 1
– Roger D. MARTIN (USA)
The seminar objective is to examine the characteristics of information that are valued by decision makers and how organizations can assure quality information is being used for both internal (e.g., management) and external (e.g., investors, creditors, suppliers, customers, regulators, etc.) decision making. From the perspective of a manager of an organization, specific objectives include: · How do I know my organization can provide relevant and reliable information for decision making by me and by others? · How do I know that information used within my organization adequately considers possible external environment changes that could threaten achievement of my business objectives? · How can I reduce the costs of capital, production, storage, selling and distribution by credibly informing outsiders of my firm’s condition and prospects? · What “tools” do I have at my disposal to assure me and others that information is relevant and reliable? (Note that these “tools” include internal controls and assurance from third parties, so these topics will be covered in the context of how they help with respect to information quality demands).
The seminar objective is to examine the characteristics of information that are valued by decision makers and how organizations can assure quality information is being used for both internal (e.g., management) and external (e.g., investors, creditors, suppliers, customers, regulators, etc.) decision making. From the perspective of a manager of an organization, specific objectives include: · How do I know my organization can provide relevant and reliable information for decision making by me and by others? · How do I know that information used within my organization adequately considers possible external environment changes that could threaten achievement of my business objectives? · How can I reduce the costs of capital, production, storage, selling and distribution by credibly informing outsiders of my firm’s condition and prospects? · What “tools” do I have at my disposal to assure me and others that information is relevant and reliable? (Note that these “tools” include internal controls and assurance from third parties, so these topics will be covered in the context of how they help with respect to information quality demands).
Sustainable Development in Business: Green Wash or genuine commitment?
English
– 24 hrs.
– Sem. 1
– René MORETTI (France)
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Risk Management
English
– 24 hrs.
– Sem. 1 – 3 ECTS
– Philip STORK (Netherlands/USA)
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
International Negotiation
English
– 24 hrs.
– Sem. 1
– Peter Tucker (USA-FR)
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Inside the Subprime Mortgage Loan Fiasco: A Risk Management
Failure?
English
– 24 hrs.
– Sem. 1
– Bruce C. BRANSON (USA)
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
Managing and Marketing Global Brands
English
– 24 hrs.
– Sem. 1
– Josep FRANCH (Spain)
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
Understanding Globalization
English
– 24 hrs.
– Sem. 1
– G. GOPINATH (USA)
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
Conducting Business in Russia : Socio-economic, Marketing and
Cross-Cultural Aspects
English
– 24 hrs.
– Sem. 1
– Vladimir KOLCHANOV (Russian Federation)
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
Leading the Implementation of Change
English
– 24 hrs.
– Sem. 1
– Georg KRAUS (Germany)
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Design for the Other Worlds
English
– 24 hrs.
– Sem. 1
– K. MUNSHI (India)
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
Creativity, creative thinking and problem solving
English
– 24 hrs.
– Sem. 1
– Michel OTTMANN (France)
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
Marketing in the Digital Age
English
– 24 hrs.
– Sem. 1
– Prof. Peter REED (Australia)
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
Interpersonal Skills Development through Games
English
– 24 hrs.
– Sem. 1
– P.T. SRINAVASAN (India)
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
Corporate Strategy and Competitiveness : The Perspective and
Experience of U.S. Global Companies
English
– 24 hrs.
– Sem. 1
– Richard TORRISI (USA)
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
International Human Resource Management
English
– 24 hrs.
– Sem. 1
– Nini YANG (USA)
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
Change-Related Communication
English
– 24 hrs.
– Sem. 1
– Ted ZORN (New Zealand)
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
Cross-Disciplinary Report (not required for Apprentices)
Participants will write and defend a monograph which provides an in-depth strategic, marketing, and financial analysis of a publicly-listed company.
The oral defence will be made in English before a cross-disciplinary board of professors.
Internship or Apprenticeship
A minimum three-month internship in France or abroad in a company or organisation, putting into practice the managerial skills acquired during the academic year, supervised by a faculty tutor under the responsibility of the Academic Advisor.
Examples of Internship Assignments
Market Study, Competition Study in Europe, Project Management Assistance, Design and Implementation of Quality System, Budgetary Control, Maintenance Management Method, Benchmarking for several Production Sites, Design of a Business Plan …
Positions Open to Future Graduates
Given the wide range of first specialisations, graduates are hired in a broad spectrum of activities and functions.
Examples of corporate positions now held by 2005-2006 graduates:
Business Development Consultant, ORACLE Ireland; Cost Controller, AREVA; Strategic Change Dep't Manager, MBDA; Project Manager, SNCF; Brand Manager, PIERRE FABRE MEDICAMENTS; logistics manager, SIEMENS UK; Sales Engineer, DELL; Key Account Manager, KEATON FINANCE
Faculty Advisor:
Chester Greene
Masters Information:
+33 (0)4 42 28 09 20
masters(at)iae-aix.com
Continuing Education Information:
Sylvie PENNES
+33 (0)4 42 28 08 56
fcontinue(at)iae-aix.com
+33 (0)4 42 28 08 28
May 2007 Testimonials
"Studying at IAE Aix has been an excellent experience for me. Not only do I learn business, but also develop close relationships with French and international students. We maintain a warm ambiance in class and keep in touch outside. The diverse environment makes me feel more confident; speaking English is encouraged and respected here. If you want to develop your international career, I think that IAE Aix, especially FET is a great opportunity"
Vinh, Vietnamese, engineer, INSA Toulouse, FET
"After completing two internships abroad (Australia 3 months / Scotland 6 months) during my engineering studies, I came here to acquire managerial skills in the General Management Master’s FET.
I am currently apprenticing in Banque Populaire Loire & Lyonnais within a private equity funds department.
I just got hired by ING, Dutch Bank, as a trainee in the Operations & IT Banking Program. It is a 3 year program where I will get opportunities to fulfil different managerial positions (line manager, project manager, specialist...) in Amsterdam or elsewhere (NY, London, Australia for example), wherever ING has offices."
Greg, French, Engineer, ENSPG Grenoble, FET + Apprentice
"During my 5-month stay at IAE, I participated in the Full English Track and then in the Audit Master. The experiences at this business school and the beautiful southern France region made the period much too short but very much worthwhile. I’ll therefore extend my stay in France with an international internship in Paris."
Gerard, Business Administration, RSM Erasmus University Rotterdam (The Netherlands) Exchange student, Spring semester, FET + Master Audit
"Thanks to IAE I’ve now got a dual competence education, which is sought by many businesses. Will soon begin an internship with Eurocopter in Germany.
The multicultural aspects of the FET are mind-broadening, and make this Master’s even more valuable."
Céline, French, Mechanical Engineer, ENSAM Angers, FET
"I was more attracted by the communication aspects of engineering than the technical ones, so IAE was a great opportunity for me to learn such new skills. As an apprentice, I am a project manager in Information Systems for Imaje, an international company. Next year I plan to apply to IAE’s DIM to do a semester and an internship abroad.”
Bruno, French, engineer, ESIL Marseille, FET + Apprentice
"A class full of fun people from diverse backgrounds, a small school environment so that you get to know everyone individually, heavy workload from time to time. I am very satisfied with both the French and international students. I never felt left out or had difficulty in adapting to the class. Different project groups and group projects was a great idea. Aix is a great place to live and IAE has a really good reputation in France. Very glad I came."
Ceren, Turkish, Tourism Administration, Bogazici University, Istambul, FET
"During my engineering studies I always had the feeling I needed to be more business and management oriented. The Master’s in General Management was the perfect deal: I acquired lots of new competencies without being too specialized, and had all my courses in English to boot. I loved studying in an international context with students from all around the world, and now I have been hired for a VIE in Thailand to do logistics management!"
Sophie, French, Engineer, HEI Lille, FET
"With my original creative background in web design and development, I came here to better understand the business world. I am now apprenticing at Megalo(s), developing my managerial skills in a company of my domain, and looking forward to being employed full time as a Project Manager."
Sacha, French, Gobelins Paris School of Image, FET + Apprentice
"My previous studies were very oriented on the humanities (History, Art History and Tourism), but I thought that acquiring general knowledge in management could enrich my education and offer new opportunities. This year at IAE was a great experience on different levels; first, I’ve learned tons from the courses, seminars and group work. Second, one of the key points for this year was the international human experience. It is so interesting working with foreign & French students together. Each of us came from different backgrounds, we shared our points of view, ideas and surely had fun!"
Lauriane, French, Université Lumière Lyon II, FET
"Determined to work for international solidarity, I have already done quite a lot of volunteer work in NGOs. The non-profit sector being very selective, I knew that I had to acquire a full range of practical skills in management if I wanted to become a professional humanitarian worker. The Master’s at IAE was valuable training for me; the proof is that this week I was chosen as the Accounting and Administration intern in the disaster relief organisation “Solidarités”"
Inès, German, Political Science, Universitat Potsdam, FET