Master's in Management of International Business
"This programme prepares participants for international professions – specifically, import-export.
It enables students to acquire a broad understanding of how a firm functions within a European context and more broadly within an international context.
In order to take no chances, the students are sponsored by Counsellors of French Foreign Trade and can take the Professional Certification Examination with the same committee."
Delphine Lacaze, Faculty Advisor
Objective
This programme addresses the candidates wishing to work within international companies. Europe includes an important number of specificities which we have to know to succeed in business. These specificities are so much cultural as institutional or still economic.
It is through educational varied things (business games, realisation of monographs, courses, training) that the student can acquire these knowledge. An accent will be put on the learning of languages, in particular English.
Admission Requirements
1st year of the Master's Programme (Master’s of Science in Management only):
For admittance: a first university degree obtained after at least 3 years of higher education (Bachelor or equivalent qualification or 180 ECTS in the EU context)
Admission based on the following: TAGE-MAGE or GMAT; TOEFL, TOEIC or IELTS (DELF2 for non-French speakers); professional career goals; previous studies; an interview.
2nd year of the Master’s Programme:
For admittance into the Master’s in Management: a first university degree obtained after at least 4 years of higher education (Bachelor or equivalent qualification or 240 ECTS)
For admittance into the specialised Master’s of Science in Management: a first university degree obtained after at least 4 years of higher education in the field of Management Studies (Bachelor or equivalent qualification, or 240 ECTS in the EU context)
Admission based on the following: TAGE-MAGE or GMAT; TOEFL, TOEIC or IELTS (DELF2 for non-French speakers for the Master’s of Science in Management only); professional career goals; previous studies; an interview.
Organisation of Studies
First year of the Master's:
The first year of the Master's General Management provides general courses on the Management of Organisations. It is the same for all of the students who will then choose their specialty for their second year. However, they will have the possibility, at the same time as the common-core syllabus, to discover the various specialties offered in second year through specific training courses called "Focus”.
Second year of the Master's:
Students begin training in International Business in the second year.
Programme Overview
- 2006 Students
The class is limited, 30 to 40 participants. It is open to executives in continuing education as well as to students in initial education or in apprenticeship. The pedagogic methods used are the following: case studies, simulations, presentations of experience by professionals, workshops, conferences.
Structure and Content of the Programme
Préludes à la spécialité - Semestres 1 et 2
International Negotiation
English
– 24 hrs.
– Sem. 3
– 3 ECTS
–
The aim of this course is to analyze the nature and the dynamics of international negotiation processes. In a globalizing world international negotiations have become the operating norm. Globalization has increased the costs and benefits of interdependence for national governments, international firms, and non governmental organizations. It is the management of interdependence which necessitates negotiations. The ability to act insightfully in complex situations is critical to successful negotiations. Insightful action is in turn dependent on the managerial ability to accurately assess and appraise international negotiating situations. We will use the basic principles of negotiation theory in appraising international negotiating situations and derive implications for how best to manage these negotiating situations.
The aim of this course is to analyze the nature and the dynamics of international negotiation processes. In a globalizing world international negotiations have become the operating norm. Globalization has increased the costs and benefits of interdependence for national governments, international firms, and non governmental organizations. It is the management of interdependence which necessitates negotiations. The ability to act insightfully in complex situations is critical to successful negotiations. Insightful action is in turn dependent on the managerial ability to accurately assess and appraise international negotiating situations. We will use the basic principles of negotiation theory in appraising international negotiating situations and derive implications for how best to manage these negotiating situations.
Responsabilité Sociale de l'Entreprise
French
– 24 hrs.
– Sem. 3
– 3 ECTS
–
L'objectif consiste à initier un mode de raisonnement responsable chez les participants. La responsabilité est une question majeure de la politique générale, déterminante pour l'efficacité de l'entreprise et le devenir de la société. Cette question est d'autant plus prégnante dans les pays d'Europe du Nord c'est pourquoi, les futurs cadres que nous formons doivent y être sensibilisés. L'impact de l'entreprise sur la société mais aussi de la société sur l'entreprise seront donc tour à tour étudiés.
L'objectif consiste à initier un mode de raisonnement responsable chez les participants. La responsabilité est une question majeure de la politique générale, déterminante pour l'efficacité de l'entreprise et le devenir de la société. Cette question est d'autant plus prégnante dans les pays d'Europe du Nord c'est pourquoi, les futurs cadres que nous formons doivent y être sensibilisés. L'impact de l'entreprise sur la société mais aussi de la société sur l'entreprise seront donc tour à tour étudiés.
Semester 3
Business Game on European Finance
French
– 24 hrs.
– Sem. 3
– 3 ECTS
–
C'est au travers d'un jeu d'entreprise (EUROSIM) que seront présentés les principaux enjeux de la finance européenne. Le séminaire alternera cours et mis en pratique grâce au jeu.
C'est au travers d'un jeu d'entreprise (EUROSIM) que seront présentés les principaux enjeux de la finance européenne. Le séminaire alternera cours et mis en pratique grâce au jeu.
The European Integration Process (EIP) and its Influence for Business
English
– 24 hrs.
– Sem. 3
– 3 ECTS
– M TIMJSTRA Sybren
World trends-EIP on business settings, environment, sectors, strategic options, internationalisation strategy, operations, lobbying, European management culture
World trends-EIP on business settings, environment, sectors, strategic options, internationalisation strategy, operations, lobbying, European management culture
Macroéconomie européenne
French
– 24 hrs.
– Sem. 3
– 3 ECTS
–
L'Europe est une zone visant l'intégration économique par la convergence monétaire et financière. Cette construction combine le développement de politiques communes - voire uniques - et le maintien de politiques nationales. Ainsi, les Etats membres perdent progressivement leurs prérogatives monétaires, mais conservent une marge de manouvre budgétaire. Dans ce contexte, il parait utile d'aborder les questions suivantes. Comment fonctionne cet ensemble mêlant compétition et coopération économiques ? Comment expliquer la performance économique de la zone euro, de l'UE, de l'Europe élargie ? Quel rôle y jouent la politique monétaire de la BCE, les politiques budgétaires et fiscales des membres ? Quel avantage apporte l'euro à la zone, et à ses membres, dans la compétition internationale ?
L'Europe est une zone visant l'intégration économique par la convergence monétaire et financière. Cette construction combine le développement de politiques communes - voire uniques - et le maintien de politiques nationales. Ainsi, les Etats membres perdent progressivement leurs prérogatives monétaires, mais conservent une marge de manouvre budgétaire. Dans ce contexte, il parait utile d'aborder les questions suivantes. Comment fonctionne cet ensemble mêlant compétition et coopération économiques ? Comment expliquer la performance économique de la zone euro, de l'UE, de l'Europe élargie ? Quel rôle y jouent la politique monétaire de la BCE, les politiques budgétaires et fiscales des membres ? Quel avantage apporte l'euro à la zone, et à ses membres, dans la compétition internationale ?
Stratégie internationale
French
– 24 hrs.
– Sem. 3
– 3 ECTS
–
Seront tour à tour présentés les raisons et les freins de l'internationalisation des entreprises. Mais ce sont surtout les modalités de développement à l'international qui seront largement commentées. Alliances, fusions, croissance interne, seront présentées.
Seront tour à tour présentés les raisons et les freins de l'internationalisation des entreprises. Mais ce sont surtout les modalités de développement à l'international qui seront largement commentées. Alliances, fusions, croissance interne, seront présentées.
International Marketing
English
– 24 hrs.
– Sem. 2
– 3 ECTS
–
This course presents the main aspects of international marketing from export to global marketing. The world has now become a global village: when we talk about markets, we generally speak in worldwide terms. For most companies, 95% of growth opportunities are outside the domestic market. The main objectives of this course are a) to tackle strategic marketing problems facing industries in the international environment, b) to familiarize students with tools and techniques required in a complex and ever changing context and c) to demonstrate the relevance of properly measuring intangibles (e.g. innovation, exporting potential, brand image, service quality, etc.) at the international level.
This course presents the main aspects of international marketing from export to global marketing. The world has now become a global village: when we talk about markets, we generally speak in worldwide terms. For most companies, 95% of growth opportunities are outside the domestic market. The main objectives of this course are a) to tackle strategic marketing problems facing industries in the international environment, b) to familiarize students with tools and techniques required in a complex and ever changing context and c) to demonstrate the relevance of properly measuring intangibles (e.g. innovation, exporting potential, brand image, service quality, etc.) at the international level.
Le droit international dans les environnements communautaires
French
– 24 hrs.
– Sem. 3
– 3 ECTS
–
Afin qu'ils puissent acquérir une vue d'ensemble des problèmes juridiques liés aux transactions d'affaires internationales, les participants analyseront les différents systèmes de droit (et notamment du droit écrit et du droit coutumier dans l'Union Européenne) les contrats, traités et accords fiscaux internationaux ainsi que les juridictions compétentes. Ils étudieront également les sociétés et autres formes juridiques internationales d'organisations.
Afin qu'ils puissent acquérir une vue d'ensemble des problèmes juridiques liés aux transactions d'affaires internationales, les participants analyseront les différents systèmes de droit (et notamment du droit écrit et du droit coutumier dans l'Union Européenne) les contrats, traités et accords fiscaux internationaux ainsi que les juridictions compétentes. Ils étudieront également les sociétés et autres formes juridiques internationales d'organisations.
Anglais expression orale
English
– 24 hrs.
– Sem. 3
– 3 ECTS
–
ND
ND
Semester 4
International Investment Decision
English
– 24 hrs.
– Sem. 4
– 3 ECTS
–
Presentation of the main Decision models regarding the Multinational Investment Policy: Why going International? International theory or International dominating ideology? Basic investment decision model: Risk / return arbitrage. The Net Adjusted Present Value Model. The International CAPM: International BETA. Portfolio approach and International diversification. Risk and Montecarlo simulation.
Presentation of the main Decision models regarding the Multinational Investment Policy: Why going International? International theory or International dominating ideology? Basic investment decision model: Risk / return arbitrage. The Net Adjusted Present Value Model. The International CAPM: International BETA. Portfolio approach and International diversification. Risk and Montecarlo simulation.
Fiscalité internationale
French
– 24 hrs.
– Sem. 4
– 3 ECTS
–
Les conventions internationales et leur utilisation - Optimisation des flux intra-groupe - Les contentieux avec les groupes internationaux : Le principe de la territorialité - La répression des transferts indirects de bénéfices - La lutte contre l'implantation dans les paradis fiscaux
Les conventions internationales et leur utilisation - Optimisation des flux intra-groupe - Les contentieux avec les groupes internationaux : Le principe de la territorialité - La répression des transferts indirects de bénéfices - La lutte contre l'implantation dans les paradis fiscaux
International Human Resources Management
English
– 24 hrs.
– Sem. 4
– 3 ECTS
–
ND
ND
Intercultural Management
English
– 24 hrs.
– Sem. 4
– 3 ECTS
–
ND
ND
Commerce et achats à l’international
French
– 24 hrs.
– Sem. 4
– 3 ECTS
–
ND
ND
Méthodologie du lobbying et analyse des centres de pouvoirs européens
French
– 24 hrs.
– Sem. 4
– 3 ECTS
–
Transmettre des connaissances sur le fonctionnement des institutions européennes et de donner des pistes d’action pour le lobbying des entreprises.
Transmettre des connaissances sur le fonctionnement des institutions européennes et de donner des pistes d’action pour le lobbying des entreprises.
Anglais expression écrite
English
– 24 hrs.
– Sem. 4
– 3 ECTS
–
Pour préparer les étudiants qui vont partir dans des universités étrangères, nous allons mettre l'accent sur les révisions grammaticales à travers des exercices, des rédactions écrites et des simulations à partir d'extraits du test du toefl.
Pour préparer les étudiants qui vont partir dans des universités étrangères, nous allons mettre l'accent sur les révisions grammaticales à travers des exercices, des rédactions écrites et des simulations à partir d'extraits du test du toefl.
International Seminars (to be chosen from those proposed)
The International Seminars, designed to broaden participants' horizons, not specialise them, are taught in English by foreign guest lecturers. They are offered to all IAE participants from all degree programmes, ensuring a lively mix of diverse groups. These seminars are highly interactive.
Identifying a career Path that suits you
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– ACKER Bill
o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers
o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers
Project Management
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– John ALGAR
The seminar objective is to provide participants with the basic skills of Project Management and to understand the role that it has in achieving business strategy. Specific objectives are: To understand the relationship between project objectives and business objectives. To learn the basic tools and techniques of modern project management o To identify the work requirements of each project o To create achievable plans based on the work required o To understand the issues relating to monitoring and control To understand the elements of project risk management To recognise the value of effective teamwork and management and their contribution to the success of a project. To improve personal and team skills
The seminar objective is to provide participants with the basic skills of Project Management and to understand the role that it has in achieving business strategy. Specific objectives are: To understand the relationship between project objectives and business objectives. To learn the basic tools and techniques of modern project management o To identify the work requirements of each project o To create achievable plans based on the work required o To understand the issues relating to monitoring and control To understand the elements of project risk management To recognise the value of effective teamwork and management and their contribution to the success of a project. To improve personal and team skills
Global Presentation and Public Speaking Skills
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– Fiona CASEY
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
Creativity Builds Business
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– CLOUTIER Guy
Ghandi,his thoughts and relevance in modern management
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– JAIN J.K.
Sales Management
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– Gorm KUNOE (Norway)
The seminar objective is to provide participants with some knowledge of marketing and sales to understand the crucial role of the sales plan, and the importance the management of this crucial plan has for any market oriented company. Specific objectives are: 1. To understand the importance of sales and sales management to the company 2. To learn how important the individual managers’ selling skills are to the organisation a. How the sales manager stand out as a person b. How the company’s organisation should interact with the sales plan 3. To understand how marketing and selling should interact 4. To improve personal attitude to selling and the correct and effective management of sales
The seminar objective is to provide participants with some knowledge of marketing and sales to understand the crucial role of the sales plan, and the importance the management of this crucial plan has for any market oriented company. Specific objectives are: 1. To understand the importance of sales and sales management to the company 2. To learn how important the individual managers’ selling skills are to the organisation a. How the sales manager stand out as a person b. How the company’s organisation should interact with the sales plan 3. To understand how marketing and selling should interact 4. To improve personal attitude to selling and the correct and effective management of sales
Business Ethics
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– PAINTER Mollie
Leadership and the Management of Cross-Functional Teams
English
– 21 hrs.
– Sem. 1
– 3 ECTS
– Thomas SHERMAN (Switzerland)
The programme focuses on the leadership of cross-functional project teams and task forces established to achieve a specific objective in a limited time frame – particularly in the area of product innovation and product design. More specifically, the course explores the “internal dynamics” of such work groups: recognising, understanding and managing the interpersonal relationships between team members and the impact those dynamics have on overall team effectiveness. The different dimensions of “team life” explored include: understanding sources of interpersonal compatibility and incompatibility; managing conflicts and differences of opinion within a range of behavioural styles; identifying two types of roles (task and maintenance) critical to the efficient and effective long-term functioning of teams; identifying and using a range of “influence styles” with people (peers, superiors and external clients) over whom one possesses no hierarchical authority; developing a critical but neglected competency in managing “ad hoc / temporary” work groups: the power of observing behaviour in order to influence it. Beyond the dynamics of teams, we will also explore the following issues: leadership strategy (the matching of leadership style to collaborators’ developmental needs); leadership career responsibility (matching people to the right job and right organisation); and differences in styles of perceiving and analysing information (managing differences of opinion emerging from diverging interpretations of data).
The programme focuses on the leadership of cross-functional project teams and task forces established to achieve a specific objective in a limited time frame – particularly in the area of product innovation and product design. More specifically, the course explores the “internal dynamics” of such work groups: recognising, understanding and managing the interpersonal relationships between team members and the impact those dynamics have on overall team effectiveness. The different dimensions of “team life” explored include: understanding sources of interpersonal compatibility and incompatibility; managing conflicts and differences of opinion within a range of behavioural styles; identifying two types of roles (task and maintenance) critical to the efficient and effective long-term functioning of teams; identifying and using a range of “influence styles” with people (peers, superiors and external clients) over whom one possesses no hierarchical authority; developing a critical but neglected competency in managing “ad hoc / temporary” work groups: the power of observing behaviour in order to influence it. Beyond the dynamics of teams, we will also explore the following issues: leadership strategy (the matching of leadership style to collaborators’ developmental needs); leadership career responsibility (matching people to the right job and right organisation); and differences in styles of perceiving and analysing information (managing differences of opinion emerging from diverging interpretations of data).
Negotiation
French
– 21 hrs.
– Sem. 2
– 3 ECTS
– Robert THOMAS (USA)
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Coaching for Performance
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Eoin BANAHAN (UK)
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
Culture Awareness and Intercultural competence
French
– 21 hrs.
– Sem. 2
– 3 ECTS
– Christoph BARMEYER (Germany/France)
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
Management Learning from the Arts
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Ariane BERTHOIN ANTAL (Germany/France/USA), Sybren TIJMSTRA (Netherlands)
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
Conflict resolution tools for Managers
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Jeanne CAPODANO (France and Canada)
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
Philosophy and Business
English
– 21 hrs.
– Sem. 1
– 3 ECTS
– Paul CLAUDEL (France)
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
Mergers and Acquisitions: A Non-Financial Perspective to Success
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Nancy HUBBARD (USA/UK)
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
Corporate Responsibility
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Ticiano Costa JORDAO (Czech Republic)
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed: Evolutionary historic of business mentality in the organizations all over the world. Benefits of the Corporate Responsibility in the organizations. Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc). The application of the Corporate Responsibility in the whole supply chain. Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports ( A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed: Evolutionary historic of business mentality in the organizations all over the world. Benefits of the Corporate Responsibility in the organizations. Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc). The application of the Corporate Responsibility in the whole supply chain. Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports ( A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
Market Innovation and Technology-Market Transfer
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Luis Filipe LAGES (Portugal)
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
Brand Management
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Peter REED (Australia)
The seminar objective is to provide participants with the basic skills of brand management and to understand the role that brands play within an overall business strategy. Specific objectives are to: To provide an understanding of the brand concept To provide an understanding of the role of brand management To learn the basic tools and techniques of modern brand management including: o Managing co-branding strategies o Branding at the corporate level o Umbrella branding strategies o Individual branding strategies o Branding in developing markets o Global branding strategies To provide students with the tools to develop effective branding strategies
The seminar objective is to provide participants with the basic skills of brand management and to understand the role that brands play within an overall business strategy. Specific objectives are to: To provide an understanding of the brand concept To provide an understanding of the role of brand management To learn the basic tools and techniques of modern brand management including: o Managing co-branding strategies o Branding at the corporate level o Umbrella branding strategies o Individual branding strategies o Branding in developing markets o Global branding strategies To provide students with the tools to develop effective branding strategies
Strategic Communication for Tomorrow's Global Leaders
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Marietjie WEPENER
The main aim of the programme is to focus on the importance of strategic leadership communication. The objectives are: - To identify the leader’s communication role in different contexts and to integrate it successfully with the rest of the management process - To become acquainted with basic leadership communication competencies required to communicate effectively in demanding situations - To investigate the leader’s role in engaging in strategic long-term relationships with key stakeholder groups in order to contribute to building strong reputations - To understand and manage complex communication challenges (communication for change, crisis management, media management and globalisation) - To emphasise the importance of an integrated communication approach
The main aim of the programme is to focus on the importance of strategic leadership communication. The objectives are: - To identify the leader’s communication role in different contexts and to integrate it successfully with the rest of the management process - To become acquainted with basic leadership communication competencies required to communicate effectively in demanding situations - To investigate the leader’s role in engaging in strategic long-term relationships with key stakeholder groups in order to contribute to building strong reputations - To understand and manage complex communication challenges (communication for change, crisis management, media management and globalisation) - To emphasise the importance of an integrated communication approach
Strategic Management of Innovation for Competitive Advantage
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Robert DE FILLIPPI (USA)
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: The many types of innovation and why it is so difficult to innovate How to identify an innovation’s potential impact on markets and competition Why firms often reject radical innovations and the consequences of those choices How customers and technology adoption cycles influence innovation adoption and success How to utilize innovation strategically to foster a company’s growth and competitive success.
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: The many types of innovation and why it is so difficult to innovate How to identify an innovation’s potential impact on markets and competition Why firms often reject radical innovations and the consequences of those choices How customers and technology adoption cycles influence innovation adoption and success How to utilize innovation strategically to foster a company’s growth and competitive success.
Managing and Marketing Global Brands
French
– 21 hrs.
– Sem. 2
– 0 ECTS
– FRANCH Josep
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
Leading Change Projects
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Georg KRAUS (Germany), IS
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Sustainable Development in Business: Green Wash or genuine commitment?
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– René MORETTI (France), IS
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Multinational Corporate Strategy and Competitiveness – US Perspective and Experience
English
– 21 hrs.
– Sem. 2
– 3 ECTS
– Richard TORRISI (USA), IS
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. • To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. • To examine the strategies by which these firms enhance their global competitiveness. • To review their performance in the context of their strategic objectives in the current global economic environment. • To assess the relevance of traditional models of strategy formulation and environmental scanning.
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. • To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. • To examine the strategies by which these firms enhance their global competitiveness. • To review their performance in the context of their strategic objectives in the current global economic environment. • To assess the relevance of traditional models of strategy formulation and environmental scanning.
Profile of Positions Accessible for Future Graduates
This Master's is preparing students for management positions in an international environment, with a sensitivity for european context. Domains (Commercial, Human Resources Management, Marketing...), activity fields, company sizes are very diverse.
Faculty Advisor:
Delphine LACAZE
Masters Information:
+33 (0)4 42 28 09 20
masters(at)iae-aix.com
Continuing Education Information:
Sylvie PENNES
+33 (0)4 42 28 08 56
fcontinue(at)iae-aix.com
+33 (0)4 42 28 08 28
« Après mon séjour Erasmus en Finlande, je souhaitais continuer mes études en management sans perdre la dimension européenne de mon parcours. Mon choix s'est tourné vers l'IAE Aix qui proposait un Master en Management Européen. La promo de cette année est super, nous ne sommes que 10, ce qui nous procure des conditions idéales pour étudier. De plus, la responsable de la sélection des participants a réussi à former la parfaite alchimie avec des profils tous différents mais très complémentaires. Le programme, à la fois en anglais et en français, me permet de pratiquer l'anglais régulièrement, une nécessité pour la suite! Les cours sont intéressants avec des intervenants français et internationaux- un plus dans le programme, cela nous donne une autre vision de l'enseignement.»
Lionel Devidal
Programme Participant 2005-2006