D.U. Management du Changement
“Charles Darwin disait : “It is not the strongest of the species that survives, nore the most intelligent, but the one most responsive to change.”
Cette affirmation est aujourd’hui la clé de succès des organisations.
Le Diplôme Universitaire en Management de la Communication et du Changement se concentre sur les missions de l’agent de changement (interne ou externe) dans l’accompagnement du changement (fusions acquisitions, réorganisation, changement de métier, internationalisation, mutations technologiques,… ), tant sur ses aspects humains qu’organisationnels.”
Carolina Serrano, Responsable pédagogique
Objectif
Le monde d’aujourd’hui se définit par sa complexité, résultat de l’intensité des interrelations des pays, des marchés, des entreprises, des personnes...
Dans ce cadre là, la compétence en communication et en accompagnement du changement s’avère indispensable pour faire progresser les organisations.
Organisation des études
Si vous êtes en activité
Si vous venez au titre du plan de formation de votre entreprise, en congé individuel de formation ou à titre personnel, les cours sont répartis sur environ 20 semaines entre le 1er octobre et le 31 mai de chaque année, les jeudis et vendredis.
Si vous êtes demandeur d'emploi
Le DU Management du Changement est éligible dans le cadre du PARE.
Conditions de recrutement
Recrutement sur dossier de candidature (Tests TAGE-MAGE ou GMAT, TOEIC ou IELTS, projet professionnel et études antérieures), et entretien de motivation avec jury.
Diplôme(s) requis : maîtrise ou diplôme de niveau Bac+4 ou plus (240 ECTS) ou niveau équivalent (diplôme étranger, VAE...).
Expérience professionnelle requise : 3 ans minimum.
Très bonne maîtrise des langues française et anglaise.
Démarche pédagogique
L’enseignement, qui privilégie l’interactivité, est dispensé à partir de cas concrets ; les apports d’expérience et les apports théoriques sont intégrés. Il est bilingue français-anglais.
Les intervenants
Professionnels et/ou universitaires, les intervenants sont des experts reconnus dans chacun des modules proposés.
Structure et contenu de la formation
Semaine d’intégration
Semaine de construction de la cohésion de groupe en début d'année. L'objectif est de permettre aux paricipants de se connaître entre eux, de comprendre la dynamique de groupe et de se familiariser avec les processus de leadership. Ils vont expérimenter le développement d'une équipe efficace et créative à travers des exercices de mise en situation, de prise de décisions collectives et de résolution de conflits.
Nous fêtons la fin du cursus par des journées de "désintégration". Ces journées, qui se déroulent dans un contexte ludique, ont un double objectif: faire le point sur l'année qui se termine et accueillir sereinement un nouveau départ, caractérisé par le démarrage du stage ou emploi ou d'une réorientation professionnelle.
Changement individuel et d'équipe
Communication under stress (RTIV)
Anglais – 24 hrs. – Sem. 1 – Nataly CHEVRIER
Improve participants’ ability to: - Understand the causes of unproductive communication in stressful situations - Analyze the communication process between two (or several ) people - Transform the communication so as to get an effective and satisfactory exchange - Understand participants’ own communication processes, and establish personal development goals
Improve participants’ ability to: - Understand the causes of unproductive communication in stressful situations - Analyze the communication process between two (or several ) people - Transform the communication so as to get an effective and satisfactory exchange - Understand participants’ own communication processes, and establish personal development goals
Leadership
Anglais – 12 hrs. – Sem. 1 – Emmanuel CHEVREAU
Develop self-awareness of one’s own leadership through practice and feedback
Develop self-awareness of one’s own leadership through practice and feedback
Intercultural communication
Anglais – 12 hrs. – Sem. 1 – Andrés MALAVE
- To understand the principal theories of intercultural communication - To analyse how these theories apply to management - To appreciate the main sources of cultural misunderstandings - To acquire tools to overcome these misunderstanding and to make an intercultural environment a source of personal and professional enrichment.
- To understand the principal theories of intercultural communication - To analyse how these theories apply to management - To appreciate the main sources of cultural misunderstandings - To acquire tools to overcome these misunderstanding and to make an intercultural environment a source of personal and professional enrichment.
Gestion du stress
Français – 12 hrs. – Sem. 2 – Olivier ROQUES
• Identifier les situations professionnelles porteuses de tensions • Comprendre les relations qui existent entre les difficultés au travail du salarié et ses comportements dysfonctionnels. • Constituer un guide de stratégies pour s’ajuster aux conditions de travail.
• Identifier les situations professionnelles porteuses de tensions • Comprendre les relations qui existent entre les difficultés au travail du salarié et ses comportements dysfonctionnels. • Constituer un guide de stratégies pour s’ajuster aux conditions de travail.
Processus de prise de décisions et styles de management
Français – 6 hrs. – Sem. 1 – Robert WEISZ
A l’issue du séminaire, les participants doivent être capables de : • Reconnaître chaque processus de prise de décision. • Mettre en oeuvre chaque processus de prise de décision. • Adapter leurs styles de management selon les situations et les personnes en présence. • Développer une stratégie de communication adaptée au style et au processus mis en œuvre.
A l’issue du séminaire, les participants doivent être capables de : • Reconnaître chaque processus de prise de décision. • Mettre en oeuvre chaque processus de prise de décision. • Adapter leurs styles de management selon les situations et les personnes en présence. • Développer une stratégie de communication adaptée au style et au processus mis en œuvre.
Techniques d'animation metaplan
Français – 6 hrs. – Sem. 2 – Valérie PASCAL
Conduire des discussions de groupe à l’aide d’une technique d’animation et de production d’idées
Conduire des discussions de groupe à l’aide d’une technique d’animation et de production d’idées
Coaching pour managers
Français – 12 hrs. – Sem. 2 – Lucien LEMAIRE
Introduire une réflexion à la fois théorique et pratique sur les processus et enjeux de l’accompagnement
Introduire une réflexion à la fois théorique et pratique sur les processus et enjeux de l’accompagnement
Coaching pour managers
Français – 12 hrs. – Sem. 2 – Christian PIGNARD
- Connaître les différentes manières de répondre à une demande de coaching. - Amener les étudiants à trouver la meilleure position relationnelle afin de répondre à une demande d’accompagnement explicite ou implicite. - Donner des points de repères aux étudiants sur la manière de conduire un coaching du point de l’Approche Interactionnelle et Stratégique de l’école de Palo Alto.
- Connaître les différentes manières de répondre à une demande de coaching. - Amener les étudiants à trouver la meilleure position relationnelle afin de répondre à une demande d’accompagnement explicite ou implicite. - Donner des points de repères aux étudiants sur la manière de conduire un coaching du point de l’Approche Interactionnelle et Stratégique de l’école de Palo Alto.
Etre artistes du changement (Créativité)
Français – 12 hrs. – Sem. 2 – Christian MAYEUR
Apprendre à • Intégrer les 3 dimensions fondamentales de l’art, utiles au leadership : Esthétique, Ethique et Expérience • Penser & Agir Autrement, par le biais de dispositifs [Art + Management] développés par Entrepart : un workshop sur le Regard (l’esthétique), un workshop sur l’Ecoute (l’éthique) et un workshop sur le Croisement et le Confrontation (Expérience critique), pour conduire et déployer des stratégies de changement innovantes, différentes, performantes, adaptées aux exigences de l’économie contemporaine. • Evaluer les changements avec des critères qualitatifs (éthiques et esthétiques) autant que quantitatifs, pour garantir leur durabilité (« sustainability ») • Incorporer les clés du succès d’un projet réellement innovant, performant au-delà des critères de gestion traditionnels et remarquable.
Apprendre à • Intégrer les 3 dimensions fondamentales de l’art, utiles au leadership : Esthétique, Ethique et Expérience • Penser & Agir Autrement, par le biais de dispositifs [Art + Management] développés par Entrepart : un workshop sur le Regard (l’esthétique), un workshop sur l’Ecoute (l’éthique) et un workshop sur le Croisement et le Confrontation (Expérience critique), pour conduire et déployer des stratégies de changement innovantes, différentes, performantes, adaptées aux exigences de l’économie contemporaine. • Evaluer les changements avec des critères qualitatifs (éthiques et esthétiques) autant que quantitatifs, pour garantir leur durabilité (« sustainability ») • Incorporer les clés du succès d’un projet réellement innovant, performant au-delà des critères de gestion traditionnels et remarquable.
Changement organisationnel
Approche systémique et intervention en management humain
Français – 24 hrs. – Sem. 1 – Chantal HUYBRECHTS
• Notre cours se veut une introduction approfondie à l’approche systémique. • En partant d’études de cas et d’exemples concrets, il aidera l’étudiant à effectuer un diagnostic et à mettre en œuvre une méthodologie d’intervention s’inscrivant dans une approche systémique, constructiviste et stratégique inspirée des outils théoriques développés durant les séances. • Il stimulera une réflexion éthique sur cette pratique d’intervention. Nous partirons de la démarche de l’Ecole de Palo Alto qui s’efforce de résoudre les problèmes et dysfonctionnements humains et nous mettrons en évidence toute sa richesse et ses limites aussi. Nous verrons comment le modèle de la Thérapie Brève peut être efficacement transposé en entreprise. Nous ferons ensuite l’articulation entre cette approche systémique interactionnelle et l’approche organisationnelle plus « macro » de H. Mintzberg, en insistant sur leur complémentarité. Les apports d’expériences, tant des étudiants que de l’intervenante, les discussions, les questions, de même que le travail pendant et entre les séances sont les conditions essentielles de la qualité de ce cours.
• Notre cours se veut une introduction approfondie à l’approche systémique. • En partant d’études de cas et d’exemples concrets, il aidera l’étudiant à effectuer un diagnostic et à mettre en œuvre une méthodologie d’intervention s’inscrivant dans une approche systémique, constructiviste et stratégique inspirée des outils théoriques développés durant les séances. • Il stimulera une réflexion éthique sur cette pratique d’intervention. Nous partirons de la démarche de l’Ecole de Palo Alto qui s’efforce de résoudre les problèmes et dysfonctionnements humains et nous mettrons en évidence toute sa richesse et ses limites aussi. Nous verrons comment le modèle de la Thérapie Brève peut être efficacement transposé en entreprise. Nous ferons ensuite l’articulation entre cette approche systémique interactionnelle et l’approche organisationnelle plus « macro » de H. Mintzberg, en insistant sur leur complémentarité. Les apports d’expériences, tant des étudiants que de l’intervenante, les discussions, les questions, de même que le travail pendant et entre les séances sont les conditions essentielles de la qualité de ce cours.
Strategy and post-M&A change
Anglais – 12 hrs. – Sem. 1 – Pierre CASANOVA
The key objectives of this course are to understand: (1) the successful use of alliances, mergers, acquisitions and divestitures in creating and executing business development strategies for corporate growth and value enhancement; and (2) the management, decision making and execution components of the overall business development strategy process in order to improve the odds of success, with an emphasis on integration process. These objectives will be met in several ways including: In-class discussions of current transactions as well as of fundamental topics such as strategic and tactical rationales; strategy planning; deal process; deal structuring; integration; regulatory requirement; hostile takeovers and takeover defenses; and corporate governance issues. Case discussion and analyses of selected transactions drawing on the experiences of the instructor (both in Strategy and Corporate M&A) as well as students work on analysing and presenting potential strategies for existing companies. Readings covering key topics, issues and best practices selected to stimulate students’ thinking and to enhance their future decision-making.
The key objectives of this course are to understand: (1) the successful use of alliances, mergers, acquisitions and divestitures in creating and executing business development strategies for corporate growth and value enhancement; and (2) the management, decision making and execution components of the overall business development strategy process in order to improve the odds of success, with an emphasis on integration process. These objectives will be met in several ways including: In-class discussions of current transactions as well as of fundamental topics such as strategic and tactical rationales; strategy planning; deal process; deal structuring; integration; regulatory requirement; hostile takeovers and takeover defenses; and corporate governance issues. Case discussion and analyses of selected transactions drawing on the experiences of the instructor (both in Strategy and Corporate M&A) as well as students work on analysing and presenting potential strategies for existing companies. Readings covering key topics, issues and best practices selected to stimulate students’ thinking and to enhance their future decision-making.
Outil de diagnostic et anticipation et gestion des crises
Français – 24 hrs. – Sem. 1 – Jacqueline VOCANSON
Donner les clés permettant de comprendre et mettre en application les principes et méthodes d’anticipation des crises Comprendre le mécanisme de déclenchement des crises Comprendre le rôle de la communication dans la gestion des crises
Donner les clés permettant de comprendre et mettre en application les principes et méthodes d’anticipation des crises Comprendre le mécanisme de déclenchement des crises Comprendre le rôle de la communication dans la gestion des crises
Consultation facilitation
Français – 18 hrs. – Sem. 2 – Romain BRASSEAU
Du consultant-expert au consultant facilitateur : pourquoi et comment devenir facilitateur. Se positionner en partenaire stratégique et non en conseil prestataire de mon client.
Du consultant-expert au consultant facilitateur : pourquoi et comment devenir facilitateur. Se positionner en partenaire stratégique et non en conseil prestataire de mon client.
Change management
Anglais – 30 hrs. – Sem. 2 – Liesbeth VAN MALDERGHEM
• Comprendre les impacts du changement sur l’ensemble des collaborateurs • Identifier les composantes d’un processus de changement • Identifier et maîtriser les principales étapes et les clés de succès de la conduite du changement • Accompagner le pilotage du changement • Adapter la communication aux objectifs du changement
• Comprendre les impacts du changement sur l’ensemble des collaborateurs • Identifier les composantes d’un processus de changement • Identifier et maîtriser les principales étapes et les clés de succès de la conduite du changement • Accompagner le pilotage du changement • Adapter la communication aux objectifs du changement
Organiser et animer la veille
Français – 12 hrs. – Sem. 1 – Jean-Philippe CLAIR
Etat de l’art : présenter l’état de l’art en matière de veille Méthodologie : comment mettre en œuvre un processus de veille ? Outils : quels outils pour pratiquer la veille ? Workshop : bien utiliser les outils au quotidien (exemples et travaux pratiques) Réalisations : retours d’expériences sur des dispositifs en place Animation : présenter les enjeux liés à l’animation d’un dispositif de veille Synthèse : facteurs clés de succès
Etat de l’art : présenter l’état de l’art en matière de veille Méthodologie : comment mettre en œuvre un processus de veille ? Outils : quels outils pour pratiquer la veille ? Workshop : bien utiliser les outils au quotidien (exemples et travaux pratiques) Réalisations : retours d’expériences sur des dispositifs en place Animation : présenter les enjeux liés à l’animation d’un dispositif de veille Synthèse : facteurs clés de succès
Séminaires internationaux (à choisir parmi ceux proposés)
Séminaires d'ouverture et non de spécialisation, les séminaires internationaux sont délivrés en anglais par des intervenants étrangers. Communs à tous les programmes de l'IAE Aix, ils assurent ainsi une transversalité entre des groupes diversifiés. Les méthodes pédagogiques utilisées privilégient l'interactivité.
DEC_Career Decisions : What job is right for you? What job are you right for? How can you present yourself to get that job?
Anglais – 24 hrs. – Sem. 1 – Bill ACKER (USA/UK)
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
DEC_Project Management
Anglais – 24 hrs. – Sem. 1 – John ALGAR (UK)
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
Making Sense of the Subprime Mortgage and Credit Crisis
Anglais – Bruce C. BRANSON (USA)
This seminar is designed to provide a non-technical discussion of the origins of the subprime mortgage loan disaster that has engulfed financial markets around the globe. The aim is to search for lessons to help prevent a reoccurrence of this financial catastrophe. An examination of the risk management policies applied by the investment banks (and others) who invested heavily in these structured products will be conducted. This course requires no specific knowledge of financial accounting, quantitative risk management, or statistics. General risk management principles will be reviewed and discussed as mechanisms for control over such value-destroying behavior.
This seminar is designed to provide a non-technical discussion of the origins of the subprime mortgage loan disaster that has engulfed financial markets around the globe. The aim is to search for lessons to help prevent a reoccurrence of this financial catastrophe. An examination of the risk management policies applied by the investment banks (and others) who invested heavily in these structured products will be conducted. This course requires no specific knowledge of financial accounting, quantitative risk management, or statistics. General risk management principles will be reviewed and discussed as mechanisms for control over such value-destroying behavior.
DEC_Philosophy and Business
Anglais – 24 hrs. – Sem. 1 – Paul CLAUDEL (France)
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
Macroeconomics for Dummies
Anglais – 24 hrs. – Sem. 1 – Richard DUTU (Australia/New Zealand)
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Integrated Branding: a 360 degree approach to Branding
Anglais – 24 hrs. – Sem. 1 – Rutu Mody KAMDAR (India)
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
DEC_Market Innovation and Technology-Market Transfer
Anglais – 24 hrs. – Sem. 1 – Luis Filipe LAGES (Portugal)
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
My Happiness : a naïve dream or a Project for Life ?
Anglais – 24 hrs. – Sem. 1 – Philippe LAURENT (France)
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
Mergers & Acquisitions
Anglais – Jose LIBERTI (USA)
In today’s corporate environment Corporate Restructuring, Corporate Reorganization, Private Equity and Leveraged Buyouts seem to be the most relevant forms of acquisitions. The next stage of professional competency is to develop an instinct for the problems and opportunities in an M&A situation. The seminar highlights elements in the structure and process of every M&A transaction that deserve professional scrutiny. There are two key characteristics of any corporate deal. • Understand the drivers of M&A success; whether shareholder value is being created and if so, from where that value is coming from. • Deal design requires skills of analysis and negotiation. We will survey some strategic frameworks useful in M&A, and the steps necessary to translate a concept into a solid proposal. The seminar combines applied theoretical approach with the case study method through detailed analysis of two global restructuring cases. By analyzing rigorously these transactions, participants will form opinions about the, thinking critically about its success, failures or demise. We will together engage in vigorous discussions exploring different aspects of mergers and acquisitions through real case studies.
In today’s corporate environment Corporate Restructuring, Corporate Reorganization, Private Equity and Leveraged Buyouts seem to be the most relevant forms of acquisitions. The next stage of professional competency is to develop an instinct for the problems and opportunities in an M&A situation. The seminar highlights elements in the structure and process of every M&A transaction that deserve professional scrutiny. There are two key characteristics of any corporate deal. • Understand the drivers of M&A success; whether shareholder value is being created and if so, from where that value is coming from. • Deal design requires skills of analysis and negotiation. We will survey some strategic frameworks useful in M&A, and the steps necessary to translate a concept into a solid proposal. The seminar combines applied theoretical approach with the case study method through detailed analysis of two global restructuring cases. By analyzing rigorously these transactions, participants will form opinions about the, thinking critically about its success, failures or demise. We will together engage in vigorous discussions exploring different aspects of mergers and acquisitions through real case studies.
DEC_Creativity, creative thinking and problem solving
Anglais – 21 hrs. – Sem. 4 – 3 ECTS – Michel OTTMANN (France)
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
DEC_Ethical decision-making in Business
Anglais – 24 hrs. – Sem. 1 – Mollie PAINTER-MORLAND (PhD) (USA/ South Africa)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
DEC_Brand management
Anglais – 21 hrs. – Sem. 4 – 3 ECTS – Prof. Peter REED (Australia)
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-to-market strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-to-market strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
Negotiation
Anglais – 24 hrs. – Sem. 1 – Robert THOMAS (USA)
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Team Working, Entrepreneurial Attitude and Friend Leadership – new ways of learning
Anglais – Sanna TOSSAVAINEN (Finland)
The objective of this seminar is to learn about the methodologies of Team Academy, a radical Finnish university, where students aren’t students but team entrepreneurs and responsible for their own learning. Specifically, participants will: • Discover strengths of team working • Stimulate protagonism (proactivity, individuals responsibility and engagement, capability to participate to create the future) • Develop participants entrepreneurial attitude • Explore different ways to learn individually and collectively • Learn what leadership in flat organizations and among friends can be
The objective of this seminar is to learn about the methodologies of Team Academy, a radical Finnish university, where students aren’t students but team entrepreneurs and responsible for their own learning. Specifically, participants will: • Discover strengths of team working • Stimulate protagonism (proactivity, individuals responsibility and engagement, capability to participate to create the future) • Develop participants entrepreneurial attitude • Explore different ways to learn individually and collectively • Learn what leadership in flat organizations and among friends can be
APR_Coaching for Performance
Anglais – 24 hrs. – Sem. 1 – Eoin BANAHAN (UK)
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
APR_Leading the Implementation of Change
Anglais – 24 hrs. – Sem. 1 – Georg KRAUS (Germany)
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Developing Intercultural Competences through Films"
From cultural differences and synergistic problem solving
Anglais – Christoph BARMEYER (Germany)
Our professional and private life is full of cultural particularities and differences which lead to intercultural communication situations in which people interact and achieve goals. How can we become more conscious, understand and manage these intercultural challenges? How can we overcome cultural differences and conflicts and turn them into synergistic solutions? This course is designed to develop intercultural competences through the analysis of film sequences, showing human, organizational, culture specific or intercultural dilemmas.
Our professional and private life is full of cultural particularities and differences which lead to intercultural communication situations in which people interact and achieve goals. How can we become more conscious, understand and manage these intercultural challenges? How can we overcome cultural differences and conflicts and turn them into synergistic solutions? This course is designed to develop intercultural competences through the analysis of film sequences, showing human, organizational, culture specific or intercultural dilemmas.
Future Management
Anglais – Christian BLUMELHUBER (Belgium)
The course is designed to … • Improve your mental readiness and implicit and explicit knowledge about the future • Approach managerial problems and opportunities from a more entrepreneurial future-oriented perspective. • Apply ideas and insights from a variety of disciplines and functional areas. • Appreciate the requirements surrounding the creation of new ventures. • Predict futures • Understand the necessity of (re)designing institutions and resources • Manage surprise and advance your luck And last not least: you should have fun in “acting in the future”. As this is a 2.5 day seminar, I cannot expect you to prepare every class with pre-readings and doing some homework. But I expect you to prepare the seminar with reading a science fiction novel.
The course is designed to … • Improve your mental readiness and implicit and explicit knowledge about the future • Approach managerial problems and opportunities from a more entrepreneurial future-oriented perspective. • Apply ideas and insights from a variety of disciplines and functional areas. • Appreciate the requirements surrounding the creation of new ventures. • Predict futures • Understand the necessity of (re)designing institutions and resources • Manage surprise and advance your luck And last not least: you should have fun in “acting in the future”. As this is a 2.5 day seminar, I cannot expect you to prepare every class with pre-readings and doing some homework. But I expect you to prepare the seminar with reading a science fiction novel.
APR_Conflict resolution tools for Managers
Anglais – 24 hrs. – Sem. 1 – Jeanne CAPODANO (France/Canada)
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
APR_Global Presentation and Public Speaking Skills
Anglais – Nathalie KLEINSCHMIT (Canada)
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
Strategic Decision Making
Anglais – 24 hrs. – Sem. 1 – Ruth KOWALCZYK (UK)
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
APR_Private Equity
Anglais – Bill MAGILL (USA)
The objective of this seminar is to introduce students to the international private equity industry and examine how this industry is being impacted by the current global economic downturn. More specifically, participants will: • Explore the historic role of private equity in nurturing high-growth companies and enabling corporate restructurings through capital investment and the use of debt leverage. • Examine the distinctions among sublevels of direct private equity investors (general partners): angel investors, early-stage venture capital, growth and late stage capital, and LBO funds. • Understand the role and current challenges/opportunities facing indirect private equity investors (limited partners): secondary funds, fund-of-funds, pension funds, university endowments, and other sources capital for venture capital and other direct private equity investors. • Contrast the attributes of private equity from a geographic perspective: Europe, North America, China, India, and Israel. • Learn how to evaluate investment opportunities through business plan diligence, establish fair valuations using different techniques (relative value and discounted cash flows), and propose relevant terms and conditions for investing. • Understand the process of raising a private equity fund, and the particular challenges in the current economic climate.
The objective of this seminar is to introduce students to the international private equity industry and examine how this industry is being impacted by the current global economic downturn. More specifically, participants will: • Explore the historic role of private equity in nurturing high-growth companies and enabling corporate restructurings through capital investment and the use of debt leverage. • Examine the distinctions among sublevels of direct private equity investors (general partners): angel investors, early-stage venture capital, growth and late stage capital, and LBO funds. • Understand the role and current challenges/opportunities facing indirect private equity investors (limited partners): secondary funds, fund-of-funds, pension funds, university endowments, and other sources capital for venture capital and other direct private equity investors. • Contrast the attributes of private equity from a geographic perspective: Europe, North America, China, India, and Israel. • Learn how to evaluate investment opportunities through business plan diligence, establish fair valuations using different techniques (relative value and discounted cash flows), and propose relevant terms and conditions for investing. • Understand the process of raising a private equity fund, and the particular challenges in the current economic climate.
Understanding Employee Work Values and Behaviors
Anglais – The overall objective of this seminar is to help participants to develop an appreciation of the business practices followed in other cultures and the interpersonal dynamics that occur when individuals from different cultures work together. Specifically, th
The overall objective of this seminar is to help participants to develop an appreciation of the business practices followed in other cultures and the interpersonal dynamics that occur when individuals from different cultures work together. Specifically, the objectives of this seminar are three fold: 1. The seminar will begin by developing a foundation based upon an exploration of the general fundamentals that contribute to values differences between cultures: the business ideology influences and socio-cultural influences. 2. Next, based on this foundation, we will explore the synergistic impact that these influences have on the work values and ethics of individuals in a culture. 3. We conclude by assessing the impact that different value systems have on work relationships, including the topics of communication, motivation, leadership, team dynamics, decision-making, and negotiation behavior.
The overall objective of this seminar is to help participants to develop an appreciation of the business practices followed in other cultures and the interpersonal dynamics that occur when individuals from different cultures work together. Specifically, the objectives of this seminar are three fold: 1. The seminar will begin by developing a foundation based upon an exploration of the general fundamentals that contribute to values differences between cultures: the business ideology influences and socio-cultural influences. 2. Next, based on this foundation, we will explore the synergistic impact that these influences have on the work values and ethics of individuals in a culture. 3. We conclude by assessing the impact that different value systems have on work relationships, including the topics of communication, motivation, leadership, team dynamics, decision-making, and negotiation behavior.
New Directions in Organizational Leadership
Anglais – Stephen R. SMITH, USA
This workshop examines organizational leadership, the role that visionary leaders play in empowering employees and providing the environment for effective work units to achieve competitive advantage. Additionally, each participant completes a variety of personal management and leadership, self-assessment instruments which provide the basis for personal and professional growth when combined with the theories of leadership. Specifically, participants will: • Learn to become leadership resources within organizations • Understand long-range needs of an organization and the long-term implications of their actions and decisions • Develop a personal leadership profile to enhance future employment opportunities
This workshop examines organizational leadership, the role that visionary leaders play in empowering employees and providing the environment for effective work units to achieve competitive advantage. Additionally, each participant completes a variety of personal management and leadership, self-assessment instruments which provide the basis for personal and professional growth when combined with the theories of leadership. Specifically, participants will: • Learn to become leadership resources within organizations • Understand long-range needs of an organization and the long-term implications of their actions and decisions • Develop a personal leadership profile to enhance future employment opportunities
APR_Interpersonal Skills Development through Games
Anglais – 24 hrs. – Sem. 1 – P.T. SRINAVASAN (India)
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
Corporate Strategy and Competitiveness : The Perspective and
Experience of U.S. Global Companies
Anglais – 24 hrs. – Sem. 1 – Richard TORRISI (USA)
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
APR2_International Marketing : “Marketing Across Border”
Anglais – 24 hrs. – Sem. 1 – Michael L. BARETTI (USA)
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
APR2_Management Learning from the Arts
Anglais – 24 hrs. – Sem. 1 – Ariane BERTHOIN ANTAL (Germany/France/USA), Sybren TIJMSTRA (Netherlands)
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
APR2_Creativity Builds Business : People at the heart of business
Anglais – 24 hrs. – Sem. 1 – Guy CLOUTIER (Canada)
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
APR2_Strategic Management of Innovation for Competitive Advantage
Anglais – 24 hrs. – Sem. 1 – Robert DE FILLIPPI (USA)
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
Experience Strategy
Anglais – G. GOPINATH
The objectives of the seminar are: a. To explore the meaning of ‘strategy.’ b. To build skills in using the theories and concepts of the field in practical situations.
The objectives of the seminar are: a. To explore the meaning of ‘strategy.’ b. To build skills in using the theories and concepts of the field in practical situations.
DEC_Mergers and Acquisitions, LBOs and Corporate Restructuring
Anglais – 24 hrs. – Sem. 1 – Nancy HUBBARD (USA/UK)
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: - Target selection and strategy - Pre-acquisition planning - The psychology of acquiring - Communication during acquisition - Acquisition implementation - Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: - Target selection and strategy - Pre-acquisition planning - The psychology of acquiring - Communication during acquisition - Acquisition implementation - Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
Conducting Business in Russia : Socio-economic, Marketing and
Cross-Cultural Aspects
Anglais – 24 hrs. – Sem. 1 – Vladimir KOLCHANOV (Russian Federation)
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
Sustainable Development and Business:
From genuine commitment to risk management
Anglais – René MORETTI (France)
Sustainability has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been done on the positive side is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and different ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Sustainability has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been done on the positive side is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and different ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Globalization ”Today : The Social and Management Challenge”
Anglais – Paul TIFFANY (USA)
There can be no doubt that “globalization” is perhaps the most powerful force in society today, either locally or on a world-wide basis. It has shaped national politics, redefined economies the world over, and contributed to a rapidly changing social milieu that is apparent to anyone and everyone attentive to their environment. Yet while there is near universal acceptance of its significance, there is scant agreement on either the phenomenon’s efficacy for the world system or its durability. Has globalization been “good” or “bad” for society? This seminar will explore globalization from the perspective of the concerned businessperson and citizen who must navigate its waters in order to achieve organizational goals and objectives. We will structure the course around three key foundations: • Globalization in theory and practice: Its origins, intent, and expansion. • Managing the cross-border organization in the current era of globalization: Ways and means • Future directions for globalization: Where is the world going, and is it headed in the right path?
There can be no doubt that “globalization” is perhaps the most powerful force in society today, either locally or on a world-wide basis. It has shaped national politics, redefined economies the world over, and contributed to a rapidly changing social milieu that is apparent to anyone and everyone attentive to their environment. Yet while there is near universal acceptance of its significance, there is scant agreement on either the phenomenon’s efficacy for the world system or its durability. Has globalization been “good” or “bad” for society? This seminar will explore globalization from the perspective of the concerned businessperson and citizen who must navigate its waters in order to achieve organizational goals and objectives. We will structure the course around three key foundations: • Globalization in theory and practice: Its origins, intent, and expansion. • Managing the cross-border organization in the current era of globalization: Ways and means • Future directions for globalization: Where is the world going, and is it headed in the right path?
International Negotiation
Anglais – Peter TUCKER (USA-France)
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Mémoire
Le stage ou emploi donne lieu à la rédaction et à la soutenance d’un mémoire de stage.
Responsable pédagogique :
Carolina Serrano
Renseignements Masters :
+33 (0)4 42 28 09 20
masters(at)iae-aix.com
Renseignements Formation Continue :
Sylvie PENNES
+33 (0)4 42 28 08 56
fcontinue(at)iae-aix.com
+33 (0)4 42 28 08 28
Voir aussi :
Master Management de la Communication d'Entreprise et du Changement
Emmanualle Champaud, promotion 2007, Fondatrice de Stratégo, ex-Directrice associée de Euro RSCG
"Pour moi, ce DU aura été une respiration et surtout une inspiration.
Ces journées passées à écouter de l'intelligence pure au sein d'un groupe divers (en âges, en compétences, en tempéraments), curieux, ouvert et enthousiaste, et ce, dans le cadre charmant de Puyricard m'aura permis de renouveler l'oxygène nécessaire à la course de fond que représente une carrière professionnelle.
Ce qui m'a plu dans le DU c'est d'une part l'articulation des cours et leur complémentarité, d'autre part l'envergure (pédagogie ET compétence) des intervenants qui dominaient totalement leurs sujets.
Enfin, considérant que le management c'est 1) de la prise de décision, 2) de la gestion du changement au quotidien, 3) de la communication, il fut jubilatoire de confronter chaque cours théorique à ma propre expérience des relations multiples qui font l'entreprise. J'ai pu ainsi, avec la distance donnée par l'apport théorique, illustrer chaque cours avec les décisions et arbitrages qui sont mon quotidien.
Plus compétente, je crois, plus riche surement, c'est ainsi que je me sens après ce DU que je recommande à tous les managers qui veulent, pour eux-même, pour leurs collaborateurs et pour leur entreprise, transformer le mouvement en progression."