Master en Management et Technologies de l'Information: Une formation supérieure en Systèmes d'Information
"Présentes aujourd’hui dans pratiquement toutes les activités humaines, les Nouvelles Technologies de l’Information constituent un ensemble d’outils en plein développement dont l’utilité est devenue prépondérante en gestion. On assiste à un bouleversement des modes de fonctionnement des entreprises, de leur espace stratégique et parfois même de la nature de leur activité. Ceci conduit à aborder constamment de nouveaux problèmes liés à la convergence du management et des nouvelles technologies où les aspects complexes et multidisciplinaires doivent être mieux pris en compte."
Jacques-André Bartoli, Responsable pédagogique
Le Master Management et Technologies de l'Information fait partie du classement SMBG des meilleurs Masters et MBA 2007.
Objectif
Les nouvelles technologies de l’information et le développement des communications transforment l’organisation et les méthodes de gestion des entreprises. La plupart des entreprises et des organisations sociales voient leurs relations avec leur environnement profondément bouleversées. La réorganisation des processus de l’entreprise ne peut s’imaginer actuellement sans une intégration poussée des technologies de l’information et des nouvelles méthodes de gestion qu’elles autorisent. Désormais, la plupart des avantages compétitifs s’obtiennent directement ou indirectement grâce à une utilisation intelligente de ces technologies.
Le but essentiel du programme est de former des cadres de haut niveau et des créateurs d’entreprises capables d’appliquer ces méthodes, de concevoir ces processus et d’intégrer les différents systèmes techniques dans le tissu de l’organisation et son environnement, dans le cadre de stratégies de développement innovantes et cohérentes.
Conditions d'admission
- Pour une entrée en 1ère année de Master, ce programme s’adresse à tous les titulaires d’une licence ou d’un diplôme niveau Bac + 3 (180 ECTS) ou équivalent (diplôme étranger, VAE…)
- Pour une entrée directe en 2e année de Master à tous les titulaires d’une maîtrise ou d’un diplôme de niveau Bac + 4 ou plus (240 ECTS ou plus) ou équivalent (diplôme étranger, VAE…)
La spécialité est accessible aux participants sous le régime de la formation continue. Le recrutement s’effectue sur dossier de candidature (Tests TAGE-MAGE ou GMAT, TOEFL, TOEIC ou IELTS, projet professionnel, études antérieures, stages effectués ou postes occupés ), et entretien de motivation avec un jury.
Organisation des études
Première année de Master :
La première année du Master Sciences du Management dispense un enseignement général au Management des Organisations. Il est commun à tous les étudiants quel que soit le choix qu’ils feront de spécialisation pour leur deuxième année. Cependant,ils auront la possibilité, parallèlement à ce tronc commun de formation, de découvrir les diverses spécialités abordées en deuxième année à travers des modules de formation spécifiques intitulés « Focus » : Ingénierie des systèmes d’information.
Deuxième année de Master:
C'est au cours de cette deuxième année de Master que les étudiants aborderont les modules spécifiques de la filière Management et Technologies de l'Information.
L'organisation de la spécialité permet la mise en oeuvre de contrats d'apprentissage et de professionalisation.
Caractéristiques générales de la deuxième année
De façon générale, les enseignements se veulent évolutifs afin d’intégrer les dernières innovations dans les différents domaines du traitement de l’information.
Les ressources technologiques de l’IAE Aix, ainsi que celles accessibles via les différents réseaux seront abondamment utilisées. Durant la scolarité, les contacts professionnels sont fortement développés par la présence systématique de professionnels dans tous les enseignements, par des études de cas ou applications sur le terrain ainsi que par le stage de longue durée ou l'apprentissage .
Le programme peut être adapté par modules pour les participants en formation continue. Certains séminaires peuvent être suivis à la carte.
Les promotions ont des effectifs limités à 30 étudiants. Elles sont constitutées d'étudiants en première formation et de cadres en activité, en période de conversion ou de perfectionnement.
L’année se déroule sur quatre périodes :
Les quatre premiers mois (septembre – décembre) sont consacrés à l’acquisition des connaissances de base.
Janvier et février sont consacrés, soit à une période d’apprentissage en entreprise, soit à un projet ou mission de conseil en entreprise, soit à un projet de création d’entreprise.
Les dix semaines suivantes (mars – mai) s’effectuent à l’IAE Aix pour y acquérir des compétences et connaissances plus spécifiques.
La dernière période consiste, soit en un emploi salarié, soit en un stage de trois à six mois, soit en une deuxième période d’apprentissage en entreprise jusqu’à la fin du contrat, soit en un hébergement dans l’incubateur IAE-SUN-SAMENAR pour y continuer le projet de création d’entreprise.
Le mémoire de stage ou d’apprentissage, soutenu devant un jury, concourt, pour une part importante, à l’obtention du diplôme.
Structure et contenu de la formation
Cours de la spécialité regroupés par unités d’enseignement
Système d’Information Stratégique
Système d'information Stratégique
Français
– 24 hrs.
– Sem. 3 – 3 ECTS
– Jacques-André BARTOLI
Etudier les liens entre Stratégie-Technologies de l'information- et Organisation des entreprises : Comment développer l'Intelligence organisationnelle pour assurer la survie et le développement de l'entreprise. Rappel sur les notions de base en stratégie. TI & la compétitivité des entreprises. Le triangle stratégique : Stratégie, structure et technologie de l'information. Modélisation systémique d'un espace stratégique. Méthodes de conception de SIS. Les EIS. Impacts des NTIC sur les formes d'organisation des entreprises. Etudes de cas (DELL, Medical center, etc.). Etudes de certains secteurs économiques.
Etudier les liens entre Stratégie-Technologies de l'information- et Organisation des entreprises : Comment développer l'Intelligence organisationnelle pour assurer la survie et le développement de l'entreprise. Rappel sur les notions de base en stratégie. TI & la compétitivité des entreprises. Le triangle stratégique : Stratégie, structure et technologie de l'information. Modélisation systémique d'un espace stratégique. Méthodes de conception de SIS. Les EIS. Impacts des NTIC sur les formes d'organisation des entreprises. Etudes de cas (DELL, Medical center, etc.). Etudes de certains secteurs économiques.
Stratégie, Information et Reengineering
Français
– 24 hrs.
– Sem. 1 – 3 ECTS
– J.A. Bartoli
Etudier les liens entre Stratégie-Technologies de l'information- et Organisation des entreprises : Comment développer l'Intelligence organisationnelle pour assurer la survie et le développement de l'entreprise.
Etudier les liens entre Stratégie-Technologies de l'information- et Organisation des entreprises : Comment développer l'Intelligence organisationnelle pour assurer la survie et le développement de l'entreprise.
Management
Pilotage et Contrôle
Français
– 12 hrs.
– Sem. 1 – 1 ECTS
– Michel VAUDESCAL
Comprendre Les enjeux liés au pilotage de la DSI Connaître les principaux modèles de tableaux de bor de la DSI Appréhender les différentes techniques de réalisation de tableaux de bords et d’indicateurs de performance.
Comprendre Les enjeux liés au pilotage de la DSI Connaître les principaux modèles de tableaux de bor de la DSI Appréhender les différentes techniques de réalisation de tableaux de bords et d’indicateurs de performance.
Knowledge Management
Anglais
– 24 hrs.
– Sem. 1 – 3 ECTS
– Virginie Vial
Understand the dynamic nature of knowledge Become familiar with the dynamic theories of knowledge Get insight in adaptive artificial intelligence (CASystems) Be able to design a knowledge approach for a company Understand the link between knowledge and learning
Understand the dynamic nature of knowledge Become familiar with the dynamic theories of knowledge Get insight in adaptive artificial intelligence (CASystems) Be able to design a knowledge approach for a company Understand the link between knowledge and learning
E-Entreprises
E-Business
Français
– 24 hrs.
– Sem. 1 – 3 ECTS
– Pierre RAVOT
Comprendre et maîtriser les techniques de veille et de webmarketing afin de pouvoir créer, lancer et développer une activité en ligne tout en étant réactif vis à vis de son environnement concurrentiel. Veille marketing sur Internet.Web-Marketing : E-commerce, référencement, syndication, affiliation, communautés, 1to1, B2BWeb-Marketing : Publicité sur le net, fidéliser les internautes, E-CRM, E-mailingArchitecture E-commerce, les intervenants, les métiers.
Comprendre et maîtriser les techniques de veille et de webmarketing afin de pouvoir créer, lancer et développer une activité en ligne tout en étant réactif vis à vis de son environnement concurrentiel. Veille marketing sur Internet.Web-Marketing : E-commerce, référencement, syndication, affiliation, communautés, 1to1, B2BWeb-Marketing : Publicité sur le net, fidéliser les internautes, E-CRM, E-mailingArchitecture E-commerce, les intervenants, les métiers.
Projet d'entreprise
Management de Projets
Français
– 24 hrs.
– Sem. 1 – 3 ECTS
– Eric Robin
Maitriser les principales techniques de management de projet - Savoir planifier et suivre un projet sous MS Project 2003 - Découvrir la TOC et la chaine critique Pré requis - Principes d’organisation des entreprises - Notion de gestion de projet
Maitriser les principales techniques de management de projet - Savoir planifier et suivre un projet sous MS Project 2003 - Découvrir la TOC et la chaine critique Pré requis - Principes d’organisation des entreprises - Notion de gestion de projet
Projet d'entreprise 1
Français
– 24 hrs.
– Sem. 3 – 3 ECTS
– Jacques-André BARTOLI
Ce module a objectif de mettre en pratique les connaissances acquises dans les autres modules au cours d'un projet réel mené en entreprise. Ce projet peut prendre essentiellement 3 formes. Projet de création d'entreprise et rédaction d'un business plan. Mission de conseil en système d'information et organisation pour une entreprise Mission d'apprentissage pour les apprentis.
Ce module a objectif de mettre en pratique les connaissances acquises dans les autres modules au cours d'un projet réel mené en entreprise. Ce projet peut prendre essentiellement 3 formes. Projet de création d'entreprise et rédaction d'un business plan. Mission de conseil en système d'information et organisation pour une entreprise Mission d'apprentissage pour les apprentis.
NTIC
Français
– 24 hrs.
– Sem. 2 – 3 ECTS
– Paul Laifa
Approfondir vos connaissances en matière de Nouvelles Technologie de l’Information et de la Communication.
Approfondir vos connaissances en matière de Nouvelles Technologie de l’Information et de la Communication.
Réseaux et sécurité
Français
– 24 hrs.
– Sem. 1 – 3 ECTS
– Damien TORK
Permettre aux responsables informatiques d'évaluer les risques et de définir une politique de sécurité sur leur architecture réseau. Principes de base de la sécurité informatique : Les éléments stratégiques du système d'information en terme de sécurité, Identification et évaluation des risques par domaine, Les menaces potentielles, Définition d'une politique de sécurité. Gestion des Intrusions : Les points sensibles en fonction des architectures réseaux, La sécurité des équipements physiques d'interconnexion, La sécurité des systèmes d'exploitation et des services réseaux associés, Les FIREWALL (Pare-feu), Les proxies, Exemples de politiques de sécurité par type d'architecture. Stratégies Anti-Virus : Les différents types de Virus informatiques, Méthodes de contamination, Les anti-virus : postes clients, réseaux, et Firewall. Les échanges électroniques sécurisés : Principes et Techniques de chiffrement / cryptage, Principes et techniques d'authentification, Les réseaux privés virtuels (VPN), Législation nationale et internationale. E.I.M. (Employee Internet Management).
Permettre aux responsables informatiques d'évaluer les risques et de définir une politique de sécurité sur leur architecture réseau. Principes de base de la sécurité informatique : Les éléments stratégiques du système d'information en terme de sécurité, Identification et évaluation des risques par domaine, Les menaces potentielles, Définition d'une politique de sécurité. Gestion des Intrusions : Les points sensibles en fonction des architectures réseaux, La sécurité des équipements physiques d'interconnexion, La sécurité des systèmes d'exploitation et des services réseaux associés, Les FIREWALL (Pare-feu), Les proxies, Exemples de politiques de sécurité par type d'architecture. Stratégies Anti-Virus : Les différents types de Virus informatiques, Méthodes de contamination, Les anti-virus : postes clients, réseaux, et Firewall. Les échanges électroniques sécurisés : Principes et Techniques de chiffrement / cryptage, Principes et techniques d'authentification, Les réseaux privés virtuels (VPN), Législation nationale et internationale. E.I.M. (Employee Internet Management).
Environnement économique et Juridique
Negosim
Anglais
– 100 hrs.
– Sem. 1
–
The NegoSim Business Simulation provides a unique learning opportunity to address the challenges of today’s business world and to experience the many paradoxes modern leaders have to live with. Participants operate under the scrutiny of Financial Markets. In this context Value Creation is the name of the game. In their pursuit of Profitable Growth, participants will have to expand more traditional ways of doing business by developing Partnerships which they negotiate with other firms. NegoSim is regularly used in face to face setting, but this Business Simulation has been designed to accommodate for virtual teamwork, with teams scattered all over the world in a full internet context.
The NegoSim Business Simulation provides a unique learning opportunity to address the challenges of today’s business world and to experience the many paradoxes modern leaders have to live with. Participants operate under the scrutiny of Financial Markets. In this context Value Creation is the name of the game. In their pursuit of Profitable Growth, participants will have to expand more traditional ways of doing business by developing Partnerships which they negotiate with other firms. NegoSim is regularly used in face to face setting, but this Business Simulation has been designed to accommodate for virtual teamwork, with teams scattered all over the world in a full internet context.
Droit de l’Information
Français
– 24 hrs.
– Sem. 2 – 3 ECTS
– Olivier HANCE
1. Est-ce que le contenu informatique rend responsable l’éditeur ou l’hébergeur ? 2. Quelles sont les interdictions concernant la contrefaçon informatique ? (axa) 3. Comment un site est-il protégé juridiquement ? 4. Cyberconsommateurs et cybervendeurs.
1. Est-ce que le contenu informatique rend responsable l’éditeur ou l’hébergeur ? 2. Quelles sont les interdictions concernant la contrefaçon informatique ? (axa) 3. Comment un site est-il protégé juridiquement ? 4. Cyberconsommateurs et cybervendeurs.
Technologies Internet
Web Services
Français
– 24 hrs.
– Sem. 2 – 3 ECTS
– Philippe Lalevée
Donner les éléments permettant aux étudiants d’appréhender la technologie des « Web Services » et leur impact dans les systèmes d’information des entreprises, dans un cadre de conception, d’intégration ou de migration.
Donner les éléments permettant aux étudiants d’appréhender la technologie des « Web Services » et leur impact dans les systèmes d’information des entreprises, dans un cadre de conception, d’intégration ou de migration.
UML
Français
– 24 hrs.
– Sem. 2 – 3 ECTS
– Philippe Ramadour
Appréhender les concepts offerts par le langage de modélisation UML et par le processus de développement UP dans le cadre de l’étude préliminaire et de l’activité d’analyse mises en œuvre lors du développement de systèmes d’information.
Appréhender les concepts offerts par le langage de modélisation UML et par le processus de développement UP dans le cadre de l’étude préliminaire et de l’activité d’analyse mises en œuvre lors du développement de systèmes d’information.
Solutions intégrées
Systèmes intégrés
Français
– 24 hrs.
– Sem. 2 – 3 ECTS
– Paul LAIFA
L'effet de levier des Systèmes Intégrés dans la transformation de la chaîne de la valeur ajoutée des entreprises n'est pas contesté. Les Systèmes Intégrés sont de plus en plus placés au coeur des systèmes d'information. Objectifs : Evaluer la contribution des SI à la perfomance de l'entreprise: Comment la mesurer et comment l'aligner sur les objectifs globaux de l'entreprise. Identifier les principaux types d'intégration des systèmes d'information intégrés. Etudier une démarche d'analyse des projets de transformation des SI.
L'effet de levier des Systèmes Intégrés dans la transformation de la chaîne de la valeur ajoutée des entreprises n'est pas contesté. Les Systèmes Intégrés sont de plus en plus placés au coeur des systèmes d'information. Objectifs : Evaluer la contribution des SI à la perfomance de l'entreprise: Comment la mesurer et comment l'aligner sur les objectifs globaux de l'entreprise. Identifier les principaux types d'intégration des systèmes d'information intégrés. Etudier une démarche d'analyse des projets de transformation des SI.
Projet d'entreprise 2
Français
– 24 hrs.
– Sem. 2 – 6 ECTS
– Jacques-André BARTOLI
Ce module a objectif de mettre en pratique les connaissances acquises dans les autres modules au cours d'un projet réel mené en entreprise. Ce projet peut prendre essentiellement 3 formes. Projet de création d'entreprise et rédaction d'un business plan. Mission de conseil en système d'information et organisation pour une entreprise Mission d'apprentissage pour les apprentis.
Ce module a objectif de mettre en pratique les connaissances acquises dans les autres modules au cours d'un projet réel mené en entreprise. Ce projet peut prendre essentiellement 3 formes. Projet de création d'entreprise et rédaction d'un business plan. Mission de conseil en système d'information et organisation pour une entreprise Mission d'apprentissage pour les apprentis.
Séminaires internationaux (à choisir parmi ceux proposés)
Séminaires d'ouverture et non de spécialisation, les séminaires internationaux sont délivrés en anglais par des intervenants étrangers. Communs à tous les programmes de l'IAE Aix, ils assurent ainsi une transversalité entre des groupes diversifiés. Les méthodes pédagogiques utilisées privilégient l'interactivité.
DEC2008_Career Decisions : What job is right for you? What job are you right for? How can you present yourself to get that job?
Anglais
– 24 hrs.
– Sem. 1
– Bill ACKER (USA/UK)
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
DEC2008_Project Management
Anglais
– 24 hrs.
– Sem. 1
– John ALGAR (UK)
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
DEC2008_Philosophy and Business
Anglais
– 24 hrs.
– Sem. 1
– Paul CLAUDEL (France)
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
DEC2008_Creativity Builds Business : People at the heart of business
Anglais
– 24 hrs.
– Sem. 1
– Guy CLOUTIER (Canada)
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Strategic Management of Innovation for Competitive Advantage
Anglais
– 24 hrs.
– Sem. 1
– Robert DE FILLIPPI (USA)
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
Macroeconomics for Dummies
Anglais
– 24 hrs.
– Sem. 1
– Richard DUTU (Australia/New Zealand)
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
DEC2008_Gandhi : his thoughts and Management
Anglais
– 24 hrs.
– Sem. 1
– Janender K. JAIN (INDIA)
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
Integrated Branding: a 360 degree approach to Branding
Anglais
– 24 hrs.
– Sem. 1
– Rutu Mody KAMDAR (India)
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Reflections on Contemporary Business Practices : How to reconsider our conception of economy
Anglais
– 24 hrs.
– Sem. 1
– Martin KELLY (New Zealand)
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
Market Innovation and Technology-Market Transfer
Anglais
– 24 hrs.
– Sem. 1
– Luis Filipe LAGES (Portugal)
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
Creative Communication in Business and in daily life
Anglais
– 24 hrs.
– Sem. 1
– Ashok LAL (India)
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
DEC2008_Ethical decision-making in Business
Anglais
– 24 hrs.
– Sem. 1
– Mollie PAINTER-MORLAND (PhD) (USA/ South Africa)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
DEC2008_Negotiation
Anglais
– 24 hrs.
– Sem. 1
– Robert THOMAS (USA)
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
APR2009_Coaching for Performance
Anglais
– 24 hrs.
– Sem. 1
– Eoin BANAHAN (UK)
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
International Marketing : “Marketing Across Border”
Anglais
– 24 hrs.
– Sem. 1
– Michael L. BARETTI (USA)
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
APR2009_Management Learning from the Arts
Anglais
– 24 hrs.
– Sem. 1
– Ariane BERTHOIN ANTAL (Germany/France/USA), Sybren TIJMSTRA (Netherlands)
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
APR2009_Conflict resolution tools for Managers
Anglais
– 24 hrs.
– Sem. 1
– Jeanne CAPODANO (France/Canada)
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
APR2009_Leading Change Projects
Anglais
– 24 hrs.
– Sem. 1
– Julia CONNELL (Australia), IS
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Managing Intercultural Relations
Anglais
– 24 hrs.
– Sem. 1
– Dirk HOLTBRUGGE (Germany)
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
APR2009_Mergers and Acquisitions: A Non-Financial Perspective to Success
Anglais
– 24 hrs.
– Sem. 1
– Nancy HUBBARD (USA/UK)
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
APR2009_Global Presentation and Public Speaking Skills
Anglais
– 24 hrs.
– Sem. 1
– Fiona CASEY (Irish-American)
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
Strategic Decision Making
Anglais
– 24 hrs.
– Sem. 1
– Ruth KOWALCZYK (UK)
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
My Happiness : a naïve dream or a Project for Life ?
Anglais
– 24 hrs.
– Sem. 1
– Philippe LAURENT (France)
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
APR2009_Sustainable Development in Business: Green Wash or genuine commitment?
Anglais
– 24 hrs.
– Sem. 1
– René MORETTI (France)
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Risk Management
Anglais
– 24 hrs.
– Sem. 1 – 3 ECTS
– Philip STORK (Netherlands/USA)
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
International Negotiation
Anglais
– 24 hrs.
– Sem. 1
– Peter Tucker (USA-FR)
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Inside the Subprime Mortgage Loan Fiasco: A Risk Management
Failure?
Anglais
– 24 hrs.
– Sem. 1
– Bruce C. BRANSON (USA)
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
Understanding Globalization
Anglais
– 24 hrs.
– Sem. 1
– G. GOPINATH (USA)
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
Conducting Business in Russia : Socio-economic, Marketing and
Cross-Cultural Aspects
Anglais
– 24 hrs.
– Sem. 1
– Vladimir KOLCHANOV (Russian Federation)
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
Leading the Implementation of Change
Anglais
– 24 hrs.
– Sem. 1
– Georg KRAUS (Germany)
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Design for the Other Worlds
Anglais
– 24 hrs.
– Sem. 1
– K. MUNSHI (India)
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
Creativity, creative thinking and problem solving
Anglais
– 24 hrs.
– Sem. 1
– Michel OTTMANN (France)
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
Marketing in the Digital Age
Anglais
– 24 hrs.
– Sem. 1
– Prof. Peter REED (Australia)
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
Interpersonal Skills Development through Games
Anglais
– 24 hrs.
– Sem. 1
– P.T. SRINAVASAN (India)
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
Corporate Strategy and Competitiveness : The Perspective and
Experience of U.S. Global Companies
Anglais
– 24 hrs.
– Sem. 1
– Richard TORRISI (USA)
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
International Human Resource Management
Anglais
– 24 hrs.
– Sem. 1
– Nini YANG (USA)
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
Change-Related Communication
Anglais
– 24 hrs.
– Sem. 1
– Ted ZORN (New Zealand)
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
Stage :
Le stage, sous la direction d'un enseignant du programme et sous la responsabilité d'un maître de stage, est obligatoire pour les étudiants n'effectuant pas la formation en apprentissage. Il peut être effectué sous forme d'emploi. Le stagiaire devra s'intégrer dans une équipe de projet ou réaliser une étude pour l'entreprise. Ce stage peut prendre la forme d'une création d'entreprise dans l'incubateur IAE Aix-SUN-SAMENAR.
Apprentissage:
Responsable : Paul LAIFA
Les étudiants peuvent faire la formation en alternance dans le cadre d'un contrat d'un an, au titre de l'apprentissage. Pour celà ils devront trouver une entreprise d'accueil. Ils seront suivis dans l'entreprise par un maître d'apprentissage, et pour l'IAE Aix par un enseignant, tuteur pédagogique.
Création d'entreprise :
Tuteur : Jacques-André BARTOLI
Exemples de missions confiées aux participants
Management de projets informatiques, élaboration et suivi du schéma directeur, pilotage de l’évolution technologique de l’entreprise, stratégie informatique, reconfiguration d’entreprise, conception des systèmes d’information, développement de solutions Internet, Intranet et Extranet, développement de l’E-Business, mise en place du data warehouse, définition de l’architecture des réseaux, gestion de l'infogérance, ingénierie des besoins, relations avec les utilisateurs, responsable sécurité, création d'entreprise.
Profil des postes accessibles aux futurs diplômés
Responsable des systèmes d’information, responsable E-Business, responsable de service “organisation, systèmes et méthodes”, responsable d’agence de SSII, directeur informatique, chef de projet, concepteur de système d’information, consultant, administrateur des données ou des réseaux, concepteur et administrateur du site Internet, créateur d'entreprise.
Exemples d'entreprises ayant embauché d'anciens étudiants du programme
Accenture, Air-France, Alcatel, Atos Origin, Aubay, Cap Gemini, CGEY, CEA, CGI, CMA-CGM, Compass, Crédit Lyonnais, CSC, Darty, Deloitte & Touche, EADS, EDF, Embraer, Eurocopter, France Télécom, Générale de Protection, Hay Management, Gemalto, Générale de Protection, Grands Travaux de Marseille, IBM, ORACLE, Pemex, ST Microelectronics, Sanofi, SAP, SAS, SEMA GROUP, Sligos, SNIAS, Société Générale, Société Marseillaise de Crédit, SNCF, SOFRES, Stéria, Technicatome, TITN, Valeo…
Responsable pédagogique :
Jacques-André Bartoli
Renseignements Masters :
+33 (0)4 42 28 09 20
masters(at)iae-aix.com
Renseignements Formation Continue :
Sylvie PENNES
+33 (0)4 42 28 08 56
fcontinue(at)iae-aix.com
+33 (0)4 42 28 08 28