Master en Management Général Full-English Track

What follows is a description of this Master’s Full-English Track.  Should you wish to do this degree in French, click here.

This one-year Master’s degree has been designed to provide French and foreign participants a global and cross-disciplinary approach to management.  Beyond encapsulating the latest management theories and practices, it also focuses on developing change skills and flexibility, often in an international context  It is offered in English for several reasons:

  • More and more French applicants have become relatively proficient in English, many having successfully completed either an Erasmus exchange programme abroad or work placements abroad.  They wish to further improve their language skills by doing a graduate degree in management in English.
  • More and more foreign applicants are seeking graduate degree management programmes in France.  They want to begin or improve their French language skills, but haven’t got the necessary language proficiency to complete a degree taught in French.
  • More and more foreign exchange students wish to spend a term studying management in France, but are unable to attend courses in French.

Objective

Companies are now seeking « dual competence » managers able to lead the technical, human and managerial aspects of projects and business units. This Master’s in General Management, flagship degree of the IAE network, offers its participants a global approach to management to combine with their skills acquired during their first degree.

This programme provides solid management training to participants from varied backgrounds to complement their initial education, thus broadening their career paths through the acquisition of a second competence. The international participant body and faculty leads to international career paths.
In addition to key managerial knowledge and tools, it also fosters the critical analysis of complex situations, develops participants’ individual skills (active listening, self-reliance, resourcefulness, willingness to question and change) and offers extensive practice in sharpening corporate social skills.

December 2007

December 2007 - Towards the top

October 2006

October 2006 - Welcome to Provence

December 2005 - Christmas Party

2007-2008 Full-English cohort

37 Enrolled participants + 6 foreign exchange students
30 French, 13 foreign

  •  18 Engineers
  •  5 Law
  •  2 Languages/Linguistics
  •  2 Political Science
  •  2 Pharmacy
  •  2 International Relations
  •  2 Restaurant Management
  •  2 Organisation
  •  1 Health Care
  •  1 Chemistry
  •  1 Information Systems
  •  1 Communications
  •  1 Economics
  •  1 International Trade
  •  1 General Management
  •  1 Philosophy

Several foreign exchange students also join the cohort each semester.

 

Admission Requirements

This Master’s degree has been designed for recent Engineering, Law, Political Science, Life Sciences, Social Sciences, Human Sciences, IS/IT graduates wishing to acquire leadingedge managerial skills in addition to those acquired during their firstMaster’s or equivalent degree. It is also open to other four-year university degrees in fields other than management, as well as students having successfully completed the first year of their Master’s degree.

The application process requires:

  • GMAT or French TAGE-MAGE scores
  • an English language proficiency assessment (TOEFL, TOEIC, IELTS, or solid evidence of time spent in an English-speaking environment)
  • an oral interview with the admissions board
  • a four-year university degree (240 ECTS) or more, or foreign equivalent degree.

Structure of the Programme

The Master’s in General Management is a one-year programme, by direct entry into the second year (Semesters 3 & 4).

The degree programme exists in three “tracks”. From Sept-Dec, there is the Full-English Track, where the 12 core courses are taught in English, and the classic French Track. Participants from either track have until mid-December to sign Apprenticeship contracts with a company

The Apprenticeship Track then comes into being. Apprentices spend Jan-Mar in the company, come back to IAE Aix to complete their courses in French during April-May, and return to their companies until the first anniversary of their contract.
Participants staying in the Full-English track or the French track complete their coursework at the end of April, and then go on to an internship or a French-government VIE.
Only those completing the entire year in the Full-English Track will have this stamped on their Degree Addendum.

Content of the Programme

  • 12 Core courses: all delivered in English
  • Choice of 1 Elective Option: all delivered in English
  • Choice of 2 Options: most delivered in French
  • Choice of 1 International Seminar: all delivered in English
  • Choice of 1 Foreign Language
  • Cross-disciplinary Report: either English or French
  • Internship: either English or French

Those wishing a specialization do so by selecting their 4 Elective – Options - International Seminar in the same area.  E.g., 4 advanced finance courses, 4 advanced marketing courses, etc.  Those participants not wishing to specialise in one field broaden their horizons even further by making an eclectic range of choices.

Those wishing an orientation in entrepreneurship do so in the second semester.  As of January, they select one or several pre-identified entrepreneurship courses/activities, and may even decide to carry out an entrepreneurship project as their internship.

Core Courses

Financial Accounting
Anglais – 24 hrs. – Sem. 3 – 3 ECTS – GRAND Bernard
Introduction to Balance Sheets – Profit & Loss Statements - How to record – Training - Accounting for merchandising activities - Receivables + Inventories - Plant assets and depreciation - Liabilities & Equity
Financial Analysis
Anglais – 24 hrs. – Sem. 3 – 3 ECTS – M GRAND Bernard
Statement of cash flows ? Analysis of Ratios - Budgeting and pro-forma statements - Managing working capital - Planning financial needs - Internal control and audit
Marketing
Anglais – 24 hrs. – Sem. 3 – 3 ECTS – M MOBED Hilary
Operational Vs Strategic Marketing- Marketing Contribution to Competitive Success - Marketing Environment and Strategic Analysis: External Analysis ? Competitive Analysis - Corporate Analysis - Approaches to Marketing Strategy - Product Policy - Integrated Marketing Communications ? Advertising and Direct Marketing - E-marketing and Internet Marketing - Customer Relationship Marketing (CRM) - Managing the Distribution Channel and Supply Chain ? Pricing - Controlling and Evaluating Marketing Management Activities
Strategy 1
Français – 24 hrs. – Sem. 3 – 3 ECTS – M CASANOVA Pierre
What Is Strategy? - Strategies at the Business Level - Evaluating Environmental Threats & Opportunities - External Analysis: Customers and Suppliers/ Competitors and Partners ? Evaluating Firm Strengths and Weaknesses - Vertical Integration; Cost Leadership ? Flexibility - Competitive Rivalry and Competitive Dynamics
Economics
Anglais – 24 hrs. – Sem. 3 – 3 ECTS – M BATTEAU Pierre
Microeconomics, market prices , competitive structures - - Economics of information - Financial markets ? Macroeconomics - Applications to current events: globalization, European integration, competition, financial crises and analyses of specific firms.
Human Resource Management
Anglais – 24 hrs. – Sem. 4 – 3 ECTS – M ROGER Alain, Mme BLANC Elaine
Roles and responsibilities in HR management - HRM models - HR planning - HR information and control systems ? Recruitment - Training and development - Compensation systems - Personnel appraisal systems
Interpersonal Development
Anglais – 24 hrs. – Sem. 4 – 3 ECTS – M PETERSON Jonathan
Self-Awareness and Behaviour - Self-Disclosure and Trust - Self-management and Stress - Communication: Non-verbal and Verbal - Managing conflict - Establishing individual goals - Working in teams and workgroups - Individual coaching and feedback
Español principiante
Espagnol – 24 hrs. – Sem. 3 – 3 ECTS – Mme LAJARA Ingrid
S'initier à la langue espagnole en acquérant les compétences pouvant permettre à l?étudiant d?évoluer dans les actes principales de la vie quotidienne.
Español 2 / 3
Espagnol – 24 hrs. – Sem. 3 – 3 ECTS – Mme LAJARA Ingrid
Renforcer et améliorer les connaissances acquises en langue espagnole aussi bien à l?oral qu?à l?écrit. En même temps, donner aux apprenants les outils nécessaires à une pratique professionnelle.
International Business Law
Anglais – 24 hrs. – Sem. 4 – 3 ECTS – M PETERSON William
Sources of Law in International Business: Different legal systems - Common vs. Civil Law - International Trade usages or customs - Sources of law in International Business and Litigation - EU Laws & Courts - International Arbitration - Jurisdiction and Choice of Law - Contract Law (principal focus, the Vienna Convention - Start-ups and Business Organizations in Foreign Countries.
Supply Chain Management and Logistics
Anglais – 24 hrs. – Sem. 4 – 3 ECTS – M VENUGOPAL Venu
Issues and Challenges in decentralised Supply Chain - Strategies for Managing SC Inventory - Supply Chain Coordination I: Coordinated Strategies to improve Inventory Cost Performance - Coordination II: Coordinated Strategies to improve service performance - Coordination III: Coordinated Strategies to enhance Revenue - Distribution Strategies in Supply Chain - E-business and its impact on Supply Chain Performance - Supply Chain Strategy ? Putting the Puzzles together & Conclusion
Cost Accounting and Management Control
Anglais – 24 hrs. – Sem. 4 – 3 ECTS – M CHAPUS Christophe
Costs analysis and Pricing of goods: Expenses of the period, non incorporable & additional charges, The valuation Models - The elementary model - Inventories valuation - Direct/Indirect costs - Variable/Fixed costs - Costing models & the pricing of goods - The activity based management - Planning and Control Processes: The advantages of planning and budgeting - Standard costs and flexible budgets - Variance analysis - Efficiency variance - The management of performances
Strategy 2
Anglais – 24 hrs. – Sem. 4 – 3 ECTS – CASANOVA Pierre
Corporate Strategy: Designing Management Strategy at the Corporate Level - Corporate Level Strategies; Value Driven Strategies - External Analysis: Customers and Suppliers/ Competitors and Partners - Corporate Diversification ? Strategic Alternatives: Differentiation Advantage - Differentiation Advantage - Strategy Alternatives - Strategy closing/ Summary
English
Anglais – 24 hrs. – Sem. 4 – 3 ECTS – Mme CHALVESCHE Nathalie, GREENE Chester
Improve Oral Expression in business situations- Improve Oral Comprehension - Learn Business English terms and Expressions

1 Elective: Those offered in 2007-2008 were:

Team Building
Anglais – 24 hrs. – Sem. 3 – 3 ECTS – M MICHEL François
What is an effective team ? Building a team ? Developmental stages of teams ? Sharing visions, training ? Crisis management for teams ? Creativity in teams ? Managing teams as projects ? Team building and Change management: positive and negative transitions
Multicultural Communication
Anglais – 24 hrs. – Sem. 3 – 3 ECTS – Mme SERRANO Carolina
Presenting the fundamental elements of cross-cultural management and communication - Delivering meaning to intercultural synergy and performance - Devices for application - Focusing on the risks of mismanagement of cultural differences and stereotyping
Value of Time and Risk Premium
Anglais – 24 hrs. – Sem. 3 – 3 ECTS –
Behaviour towards time-investment decisions and time value-future value-present value and discounting techniques-typology of risks-risk behaviours-the probability approach-regression-covariance-correlation-simulation: the Monte Carlo Model
Market Intelligence
Anglais – 24 hrs. – Sem. 3 – 3 ECTS –
Definitions-ethics-acquisition-tools-storage and management-dissemination-defensive-governmental-offensive-influence strategies
The Development of Creativity
Anglais – 24 hrs. – Sem. 3 – 3 ECTS –
The seminar will be completely interactive and action-oriented. Participants will brainstorm and rank the work they’ve provided, this being part of the creative work process. You will learn through exercises, group interaction and presentation how to: - Achieve great marketing by being more creative - Boost your own creativity - Make your meetings and teams more creative - Create and use an idea box - Use your creativity in advertising and in product development - Use your creativity in strengthening the brand
Communication Processes and Styles
Anglais – 24 hrs. – Sem. 3 – 3 ECTS –
Satisfactory and unsatisfactory communication, and why-personal questionnaire and feedback-an improvement model-development goals-self-assessment role plays and exercises
The European Integration Process (EIP) and its Influence for Business
Anglais – 24 hrs. – Sem. 3 – 3 ECTS – M TIMJSTRA Sybren
World trends-EIP on business settings, environment, sectors, strategic options, internationalisation strategy, operations, lobbying, European management culture

2 Options (from among 20 offered in French or in English) E.g.:

Fonction Chef de Produit Marketing
Français – 21 hrs. – Sem. 1 – 1 ECTS – Sophie CHANGEUR
- Apprendre aux participants à travailler à la façon d’un chef de produit et leur permettre d’évaluer leurs affinités et aptitudes personnelles par rapport à cette fonction, - Savoir identifier les principales variables agissant sur les performances des produits et des marques, - Apprendre à hiérarchiser les problèmes et à formuler des recommandations opérationnelles compte tenu de contraintes stratégiques et/ou budgétaires.
Développer vos qualités de Manager-Entraineur d'équipes
Français – 21 hrs. – Sem. 1 – 3 ECTS – Michel FRISQUE
Le séminaire permet aux participants qui prendront à plus ou moins long terme des fonctions d’encadrement de renforcer leurs qualités de manager-entraîneur d’équipe. Pour prendre soin d’une équipe, ils devront pouvoir progresser sur 3 axes (milieu, moyen, manière) et être à l’aise sur 4 styles complémentaires : - Savoir être coach et se positionner en relation d’aide - Savoir être pédagogue et réaliser des présentations efficaces - Savoir être motivant et créer un climat relationnel positif - Savoir être confrontant et gérer une situation difficile.
Management and Marketing of Hi-Tech Products
Anglais – 21 hrs. – Sem. 4 – 3 ECTS – Colette Joliet
Gain an understanding of how product management occurs in hi-tech companies – Develop skills for managers involved in product management decision-making – Provide pragmatic tools and methods for effective product management
Développement durable appliqué aux entreprises
Français – 21 hrs. – Sem. 4 – 3 ECTS – Pascal Gaudin
Connaître les applications des concepts du Développement Durable aux entreprises, incluant les PME – Evaluer les bénéfices de cette démarche – Appréhender des outils de mise en œuvre
Management de Projet
Français – 21 hrs. – Sem. 1 – 1 ECTS – Laurent DE RAUGLAUDRE
Le Projet : Qu’est-ce que c’est – les enjeux – les raisons d’échec – les acteurs – les bons chefs de projet – le cycle de vie – l’encadrement – la planification – le pilotage – la communication
LE SYSTEME D’INFORMATION DANS LA TRANSFORMATION DE LA CHAINE DES VALEURS
Français – 21 hrs. – Sem. 1 – 1 ECTS – Paul LAIFA
Vous identifierez les principaux leviers utilisés par les entreprises pour assurer la transformation de leur chaîne des valeurs, puis, avec l’aide de professionnels, vous mesurerez l’action des Systèmes d'Information sur l’évolution continue des processus clés de la chaîne.
MARKETING DES SERVICES
Français – 21 hrs. – Sem. 1 – 1 ECTS – Pierre EIGLIER
• Concept marketing • Fabrication de services : la servuction • Le client en situation de service • Le personnel en contact et l’empowerment • L’offre de services • Stratégies de services
EXPERIENCE THE FEAR – AND DO IT ANYWAY
Anglais – 21 hrs. – Sem. 1 – 1 ECTS – Jon AMOS
Why offer a seminar on overcoming fear? Whenever we take a chance and enter unfamiliar territory or put a part of ourselves into the world in a new way, we experience fear. Very often this fear keeps us from moving ahead with our lives and professions. The trick is to experience the fear and then do it anyway. When you get down to the basics, fear drives many parts of our lives and determines for a large part how we succeed in business today. Whatever your fear, this seminar will give you the basic insight and tools to vastly improve your ability to handle any given situation.
NEGOCIATION JURIDIQUE INTERNATIONALE
Français – 21 hrs. – Sem. 1 – 1 ECTS – Max VAGUE
Entrepreneuriat
Français – 6 hrs. – Sem. 2 – 1 ECTS – Bruno NEUNREUTHER

International Seminars:

The International Seminars, designed to broaden participants' horizons, not specialise them, are taught in English by foreign guest lecturers. They are offered to all IAE participants from all degree programmes, ensuring a lively mix of diverse groups. These seminars are highly interactive.

Identifying a career Path that suits you
Français – 21 hrs. – Sem. 2 – 0 ECTS – ACKER Bill
o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers
Project Management
Français – 21 hrs. – Sem. 2 – 0 ECTS – John ALGAR
The seminar objective is to provide participants with the basic skills of Project Management and to understand the role that it has in achieving business strategy. Specific objectives are:  To understand the relationship between project objectives and business objectives.  To learn the basic tools and techniques of modern project management o To identify the work requirements of each project o To create achievable plans based on the work required o To understand the issues relating to monitoring and control  To understand the elements of project risk management  To recognise the value of effective teamwork and management and their contribution to the success of a project.  To improve personal and team skills
Global Presentation and Public Speaking Skills
Français – 21 hrs. – Sem. 2 – 0 ECTS – Fiona CASEY
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
Creativity Builds Business
Français – 21 hrs. – Sem. 2 – 0 ECTS – CLOUTIER Guy
Ghandi,his thoughts and relevance in modern management
Français – 21 hrs. – Sem. 2 – 0 ECTS – JAIN J.K.
Sales Management
Français – 21 hrs. – Sem. 2 – 0 ECTS – Gorm KUNOE (Norway)
The seminar objective is to provide participants with some knowledge of marketing and sales to understand the crucial role of the sales plan, and the importance the management of this crucial plan has for any market oriented company. Specific objectives are: 1. To understand the importance of sales and sales management to the company 2. To learn how important the individual managers’ selling skills are to the organisation a. How the sales manager stand out as a person b. How the company’s organisation should interact with the sales plan 3. To understand how marketing and selling should interact 4. To improve personal attitude to selling and the correct and effective management of sales
Business Ethics
Français – 21 hrs. – Sem. 2 – 0 ECTS – PAINTER Mollie
Leadership and the Management of Cross-Functional Teams
Anglais – 21 hrs. – Sem. 1 – 3 ECTS – Thomas SHERMAN (Switzerland)
The programme focuses on the leadership of cross-functional project teams and task forces established to achieve a specific objective in a limited time frame – particularly in the area of product innovation and product design. More specifically, the course explores the “internal dynamics” of such work groups: recognising, understanding and managing the interpersonal relationships between team members and the impact those dynamics have on overall team effectiveness. The different dimensions of “team life” explored include: understanding sources of interpersonal compatibility and incompatibility; managing conflicts and differences of opinion within a range of behavioural styles; identifying two types of roles (task and maintenance) critical to the efficient and effective long-term functioning of teams; identifying and using a range of “influence styles” with people (peers, superiors and external clients) over whom one possesses no hierarchical authority; developing a critical but neglected competency in managing “ad hoc / temporary” work groups: the power of observing behaviour in order to influence it. Beyond the dynamics of teams, we will also explore the following issues: leadership strategy (the matching of leadership style to collaborators’ developmental needs); leadership career responsibility (matching people to the right job and right organisation); and differences in styles of perceiving and analysing information (managing differences of opinion emerging from diverging interpretations of data).
Negotiation
Français – 21 hrs. – Sem. 2 – 3 ECTS – Robert THOMAS (USA)
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Coaching for Performance
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Eoin BANAHAN (UK)
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
Culture Awareness and Intercultural competence
Français – 21 hrs. – Sem. 2 – 3 ECTS – Christoph BARMEYER (Germany/France)
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
Management Learning from the Arts
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Ariane BERTHOIN ANTAL (Germany/France/USA), Sybren TIJMSTRA (Netherlands)
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
Conflict resolution tools for Managers
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Jeanne CAPODANO (France and Canada)
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
Philosophy and Business
Anglais – 21 hrs. – Sem. 1 – 3 ECTS – Paul CLAUDEL (France)
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
Mergers and Acquisitions: A Non-Financial Perspective to Success
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Nancy HUBBARD (USA/UK)
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be:  Target selection and strategy  Pre-acquisition planning  The psychology of acquiring  Communication during acquisition  Acquisition implementation  Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
Corporate Responsibility
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Ticiano Costa JORDAO (Czech Republic)
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed:  Evolutionary historic of business mentality in the organizations all over the world.  Benefits of the Corporate Responsibility in the organizations.  Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc).  The application of the Corporate Responsibility in the whole supply chain.  Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports ( A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
Market Innovation and Technology-Market Transfer
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Luis Filipe LAGES (Portugal)
The seminar objectives are:  to become familiar with the importance of product innovation in modern organizations,  to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision.  to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context  to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
Brand Management
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Peter REED (Australia)
The seminar objective is to provide participants with the basic skills of brand management and to understand the role that brands play within an overall business strategy. Specific objectives are to:  To provide an understanding of the brand concept  To provide an understanding of the role of brand management  To learn the basic tools and techniques of modern brand management including: o Managing co-branding strategies o Branding at the corporate level o Umbrella branding strategies o Individual branding strategies o Branding in developing markets o Global branding strategies  To provide students with the tools to develop effective branding strategies
Strategic Communication for Tomorrow's Global Leaders
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Marietjie WEPENER
The main aim of the programme is to focus on the importance of strategic leadership communication. The objectives are: - To identify the leader’s communication role in different contexts and to integrate it successfully with the rest of the management process - To become acquainted with basic leadership communication competencies required to communicate effectively in demanding situations - To investigate the leader’s role in engaging in strategic long-term relationships with key stakeholder groups in order to contribute to building strong reputations - To understand and manage complex communication challenges (communication for change, crisis management, media management and globalisation) - To emphasise the importance of an integrated communication approach
Strategic Management of Innovation for Competitive Advantage
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Robert DE FILLIPPI (USA)
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following:  The many types of innovation and why it is so difficult to innovate  How to identify an innovation’s potential impact on markets and competition  Why firms often reject radical innovations and the consequences of those choices  How customers and technology adoption cycles influence innovation adoption and success  How to utilize innovation strategically to foster a company’s growth and competitive success.
Managing and Marketing Global Brands
Français – 21 hrs. – Sem. 2 – 0 ECTS – FRANCH Josep
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
Leading Change Projects
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Georg KRAUS (Germany), IS
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Sustainable Development in Business: Green Wash or genuine commitment?
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – René MORETTI (France), IS
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Multinational Corporate Strategy and Competitiveness – US Perspective and Experience
Anglais – 21 hrs. – Sem. 2 – 3 ECTS – Richard TORRISI (USA), IS
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. • To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. • To examine the strategies by which these firms enhance their global competitiveness. • To review their performance in the context of their strategic objectives in the current global economic environment. • To assess the relevance of traditional models of strategy formulation and environmental scanning.

Cross-Disciplinary Report (not required for Apprentices)

Participants will write and defend a monograph which provides an in-depth strategic, marketing, and financial analysis of a publicly-listed company.

The oral defence will be made in English before a cross-disciplinary board of professors.

Internship or Apprenticeship

A minimum three-month internship in France or abroad in a company or organisation, putting into practice the managerial skills acquired during the academic year, supervised by a faculty tutor under the responsibility of the Academic Advisor.

Examples of Internship Assignments

Market Study, Competition Study in Europe, Project Management Assistance, Design and Implementation of Quality System, Budgetary Control, Maintenance Management Method, Benchmarking for several Production Sites, Design of a Business Plan …

Positions Open to Future Graduates

Given the wide range of first specialisations, graduates are hired in a broad spectrum of activities and functions.

Examples of corporate positions now held by 2005-2006 graduates:
Business Development Consultant, ORACLE Ireland; Cost Controller, AREVA; Strategic Change Dep't Manager, MBDA; Project Manager, SNCF; Brand Manager, PIERRE FABRE MEDICAMENTS; logistics manager, SIEMENS UK; Sales Engineer, DELL; Key Account Manager, KEATON FINANCE




Faculty Advisor:
Chester Greene

Masters Information:
+33 (0)4 42 28 09 20
masters(at)iae-aix.com

Continuing Education Information:
Sylvie PENNES
+33 (0)4 42 28 08 56

fcontinue(at)iae-aix.com
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May 2007 Testimonials

"Studying at IAE Aix has been an excellent experience for me. Not only do I learn business, but also develop close relationships with French and international students. We maintain a warm ambiance in class and keep in touch outside. The diverse environment makes me feel more confident; speaking English is encouraged and respected here. If you want to develop your international career, I think that IAE Aix, especially FET is a great opportunity"

Vinh, Vietnamese, engineer, INSA Toulouse, FET

 

"After completing  two internships abroad (Australia 3 months / Scotland 6 months) during my engineering studies, I came here to acquire managerial skills in the General Management Master’s FET.

I am currently apprenticing in Banque Populaire Loire & Lyonnais within a private equity funds department.

I just got hired by ING, Dutch Bank, as a trainee in the Operations & IT Banking Program. It is a 3 year program where I will get opportunities to fulfil different managerial positions (line manager, project manager, specialist...) in Amsterdam or elsewhere (NY, London, Australia for example), wherever ING has offices."

Greg, French, Engineer, ENSPG Grenoble, FET + Apprentice

 

"During my 5-month stay at IAE, I participated in the Full English Track and then in the Audit Master. The experiences at this business school and the beautiful southern France region made the period much too short but very much worthwhile. I’ll therefore extend my stay in France with an international internship in Paris."

Gerard, Business Administration, RSM Erasmus University Rotterdam (The Netherlands) Exchange student, Spring semester, FET + Master Audit

 

"Thanks to IAE I’ve now got a dual competence education, which is sought by many businesses. Will soon begin an internship with Eurocopter in Germany.

The multicultural aspects of the FET are mind-broadening, and make this Master’s even more valuable."

Céline, French, Mechanical Engineer, ENSAM Angers, FET

 

"I was more attracted by the communication aspects of engineering than the technical ones, so IAE was a great opportunity for me to learn such new skills. As an apprentice, I am a project manager in Information Systems for Imaje, an international company. Next year I plan to apply to IAE’s DIM to do a semester and an internship abroad.”

Bruno, French, engineer, ESIL Marseille, FET + Apprentice

 

"A class full of fun people from diverse backgrounds, a small school environment so that you get to know everyone individually, heavy workload from time to time.  I am very satisfied with both the French and international students. I never felt left out or had difficulty in adapting to the class. Different project groups and group projects was a great idea.   Aix is a great place to live and IAE has a really good reputation in France. Very glad I came."

Ceren, Turkish, Tourism Administration, Bogazici University, Istambul, FET

 

"During my engineering studies I always had the feeling I needed to be more business and management oriented.  The Master’s in General Management was the perfect deal: I acquired lots of new competencies without being too specialized, and had all my courses in English to boot. I loved studying in an international context with students from all around the world, and now I have been hired for a VIE in Thailand to do logistics management!"

Sophie, French, Engineer, HEI Lille, FET

 

"With my original creative background in web design and development, I came here to better understand the business world. I am now apprenticing at Megalo(s), developing my managerial skills in a company of my domain, and looking forward to being employed full time as a Project Manager."

Sacha, French, Gobelins Paris School of Image, FET + Apprentice

 

"My previous studies were very oriented on the humanities (History, Art History and Tourism), but I thought that acquiring general knowledge in management could enrich my education and offer new opportunities.  This year at IAE was a great experience on different levels; first, I’ve learned tons from the courses, seminars and group work. Second, one of the key points for this year was the international human experience. It is so interesting working with foreign & French students together. Each of us came from different backgrounds, we shared our points of view, ideas and surely had fun!"

Lauriane, French, Université Lumière Lyon II, FET

 

"Determined to work for international solidarity, I have already done quite a lot of volunteer work in NGOs. The non-profit sector being very selective, I knew that I had to acquire a full range of practical skills in management if I wanted to become a professional humanitarian worker. The Master’s at IAE was valuable training for me; the proof is that this week I was chosen as the Accounting and Administration intern in the disaster relief organisation “Solidarités”"

Inès, German, Political Science, Universitat Potsdam, FET