Master en Management Général
Programme identitaire du Réseau des IAE, le Master Management Général propose à des participants dotés d'une première compétence forte une approche globale du management.
Au-delà de l'acquisition de méthodes et techniques de gestion, l'accent est donc porté dans ce programme sur les capacités individuelles d'adaptation et l'ouverture au changement, notamment dans un contexte international.
Objectif
Les entreprises recherchent des managers généralistes capables, à partir d’une compétence initiale forte, de diriger une activité dans toutes ses dimensions techniques, humaines et managériales.
La formation dispensée dépasse donc les barrières fonctionnelles et permet de mieux comprendre un environnement en perpétuelle évolution. L'analyse critique de situations complexes développe les capacités individuelles (d’écoute, d’autonomie, d’initiative et d’apprentissage permanent) et sensibilise à l’importance du savoir-être dans l’entreprise.
Dans cette optique, l’objectif est d’apporter aux participants d’origines et de formations très variées une formation solide et généraliste en management et d’élargir ainsi leurs possibilités d’insertion et de carrière à travers l’acquisition d’une deuxième compétence.
Le système de crédits (ECTS) permet de proposer aux participants un projet pédagogique et personnalisé, tenant compte de leurs parcours tant professionnels qu’académiques et surtout de leurs attentes et projets.
Conditions d'admission
Délivrée en formation initiale et en alternance, la spécialité Management Général est principalement destinée aux titulaires de Master 1 ou 2 ou équivalent (ingénieur, architecte, diplômés IEP, médecin, pharmacien, diplôme étranger, VAE...) dans des domaines autres que la gestion.
Tous les candidats devront aussi justifier d'un bon niveau d'anglais.
Le recrutement s’effectue sur dossier de candidature (Tests TAGE-MAGE, GMAT ou GRE, TOEFL, TOEIC ou IELTS, projet professionnel, études antérieures, stages effectués ou postes occupés), et entretien de motivation avec un jury.
Organisation des études
Le Master Management Général est délivré sur un an, par accès direct en deuxième année.
Il traite des fondamentaux du management et laisse une large place à un parcours personnalisé (options, électives, séminaires internationaux) complétés par des applicatifs (monographies, stage donnant lieu à mémoire et soutenance pour les étudiants en formation initiale).
Ce programme se décline sur trois filières : une filière française, une filière “full english” et une filière apprentissage.
Au cours du premier semestre, les étudiants sont répartis entre filière française et “full english track”. Ils ont jusqu’à mi-décembre pour signer un contrat d’apprentissage avec une entreprise.
Au cours du second semestre, les apprentis vont en entreprise de janvier à mars et à partir de juin jusqu’à la date anniversaire du contrat d’apprentissage.
Les autres étudiants restent dans leur filière initiale.
Structure et contenu de la formation
Cours de la spécialité
1 Elective, à choisir parmi les 6 proposés en anglais:
What is an effective team ? Building a team ? Developmental stages of teams ? Sharing visions, training ? Crisis management for teams ? Creativity in teams ? Managing teams as projects ? Team building and Change management: positive and negative transitions
Presenting the fundamental elements of cross-cultural management and communication - Delivering meaning to intercultural synergy and performance - Devices for application - Focusing on the risks of mismanagement of cultural differences and stereotyping
Behaviour towards time-investment decisions and time value-future value-present value and discounting techniques-typology of risks-risk behaviours-the probability approach-regression-covariance-correlation-simulation: the Monte Carlo Model
Definitions-ethics-acquisition-tools-storage and management-dissemination-defensive-governmental-offensive-influence strategies
The seminar will be completely interactive and action-oriented. Participants will brainstorm and rank the work they’ve provided, this being part of the creative work process. You will learn through exercises, group interaction and presentation how to: - Achieve great marketing by being more creative - Boost your own creativity - Make your meetings and teams more creative - Create and use an idea box - Use your creativity in advertising and in product development - Use your creativity in strengthening the brand
Satisfactory and unsatisfactory communication, and why-personal questionnaire and feedback-an improvement model-development goals-self-assessment role plays and exercises
World trends-EIP on business settings, environment, sectors, strategic options, internationalisation strategy, operations, lobbying, European management culture
2 cours optionnels à choisir parmi une vingtaine proposée (copie 1)
Le séminaire permet aux participants qui prendront à plus ou moins long terme des fonctions d’encadrement de renforcer leurs qualités de manager-entraîneur d’équipe. Pour prendre soin d’une équipe, ils devront pouvoir progresser sur 3 axes (milieu, moyen, manière) et être à l’aise sur 4 styles complémentaires : - Savoir être coach et se positionner en relation d’aide - Savoir être pédagogue et réaliser des présentations efficaces - Savoir être motivant et créer un climat relationnel positif - Savoir être confrontant et gérer une situation difficile.
- Apprendre aux participants à travailler à la façon d’un chef de produit et leur permettre d’évaluer leurs affinités et aptitudes personnelles par rapport à cette fonction, - Savoir identifier les principales variables agissant sur les performances des produits et des marques, - Apprendre à hiérarchiser les problèmes et à formuler des recommandations opérationnelles compte tenu de contraintes stratégiques et/ou budgétaires.
Vous identifierez les principaux leviers utilisés par les entreprises pour assurer la transformation de leur chaîne des valeurs, puis, avec l’aide de professionnels, vous mesurerez l’action des Systèmes d'Information sur l’évolution continue des processus clés de la chaîne.
• Concept marketing • Fabrication de services : la servuction • Le client en situation de service • Le personnel en contact et l’empowerment • L’offre de services • Stratégies de services
Why offer a seminar on overcoming fear? Whenever we take a chance and enter unfamiliar territory or put a part of ourselves into the world in a new way, we experience fear. Very often this fear keeps us from moving ahead with our lives and professions. The trick is to experience the fear and then do it anyway. When you get down to the basics, fear drives many parts of our lives and determines for a large part how we succeed in business today. Whatever your fear, this seminar will give you the basic insight and tools to vastly improve your ability to handle any given situation.
Le Projet : Qu’est-ce que c’est – les enjeux – les raisons d’échec – les acteurs – les bons chefs de projet – le cycle de vie – l’encadrement – la planification – le pilotage – la communication
Séminaires internationaux (à choisir parmi ceux proposés)
Séminaires d'ouverture et non de spécialisation, les séminaires internationaux sont délivrés en anglais par des intervenants étrangers. Communs à tous les programmes de l'IAE Aix, ils assurent ainsi une transversalité entre des groupes diversifiés. Les méthodes pédagogiques utilisées privilégient l'interactivité.
o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers
The seminar objective is to provide participants with the basic skills of Project Management and to understand the role that it has in achieving business strategy. Specific objectives are: To understand the relationship between project objectives and business objectives. To learn the basic tools and techniques of modern project management o To identify the work requirements of each project o To create achievable plans based on the work required o To understand the issues relating to monitoring and control To understand the elements of project risk management To recognise the value of effective teamwork and management and their contribution to the success of a project. To improve personal and team skills
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
The seminar objective is to provide participants with some knowledge of marketing and sales to understand the crucial role of the sales plan, and the importance the management of this crucial plan has for any market oriented company. Specific objectives are: 1. To understand the importance of sales and sales management to the company 2. To learn how important the individual managers’ selling skills are to the organisation a. How the sales manager stand out as a person b. How the company’s organisation should interact with the sales plan 3. To understand how marketing and selling should interact 4. To improve personal attitude to selling and the correct and effective management of sales
The programme focuses on the leadership of cross-functional project teams and task forces established to achieve a specific objective in a limited time frame – particularly in the area of product innovation and product design. More specifically, the course explores the “internal dynamics” of such work groups: recognising, understanding and managing the interpersonal relationships between team members and the impact those dynamics have on overall team effectiveness. The different dimensions of “team life” explored include: understanding sources of interpersonal compatibility and incompatibility; managing conflicts and differences of opinion within a range of behavioural styles; identifying two types of roles (task and maintenance) critical to the efficient and effective long-term functioning of teams; identifying and using a range of “influence styles” with people (peers, superiors and external clients) over whom one possesses no hierarchical authority; developing a critical but neglected competency in managing “ad hoc / temporary” work groups: the power of observing behaviour in order to influence it. Beyond the dynamics of teams, we will also explore the following issues: leadership strategy (the matching of leadership style to collaborators’ developmental needs); leadership career responsibility (matching people to the right job and right organisation); and differences in styles of perceiving and analysing information (managing differences of opinion emerging from diverging interpretations of data).
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
Domestically and globally, the multicultural workforce has become a reality: Global firms must understand the cultural dynamics and have to manage cross-cultural interaction throughout the organization, from the shop floor to the executive committee. This course addresses the challenges managers face when working in international and multicultural environments. It is designed to develop cultural awareness, knowledge and competencies. Such skills are required in collaborative processes to deal with human systems as multinational teams or global organizations. This course will • provide the students with a theoretical background concerning culture, management and human resources • encourage cultural awareness, knowledge and competencies by self-experience • help to overcome intercultural communication barriers
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
The course aims to train professionals in order to develop business strategies in which are incorporated the interests of all stakeholders: clients/customers, employees, shareholders and the communities under the area of influence of the organization, besides considering the environmental aspects and impacts of their services and products, in all their production stages. The course offers theoretical and practical notions based on case studies of different public and private organizations. During the course the following topics will be discussed: Evolutionary historic of business mentality in the organizations all over the world. Benefits of the Corporate Responsibility in the organizations. Definition of the main concepts related to the partner-environmental responsibility (triple bottom line, etc). The application of the Corporate Responsibility in the whole supply chain. Supporting tools for the development of a sustainable corporate strategy and monitoring of results sustainability indicators and elaboration of Corporate Responsibility reports ( A large variety of case studies related to the application of the Corporate Responsibility in different organizations in the world will illustrate theses discussions.
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
The seminar objective is to provide participants with the basic skills of brand management and to understand the role that brands play within an overall business strategy. Specific objectives are to: To provide an understanding of the brand concept To provide an understanding of the role of brand management To learn the basic tools and techniques of modern brand management including: o Managing co-branding strategies o Branding at the corporate level o Umbrella branding strategies o Individual branding strategies o Branding in developing markets o Global branding strategies To provide students with the tools to develop effective branding strategies
The main aim of the programme is to focus on the importance of strategic leadership communication. The objectives are: - To identify the leader’s communication role in different contexts and to integrate it successfully with the rest of the management process - To become acquainted with basic leadership communication competencies required to communicate effectively in demanding situations - To investigate the leader’s role in engaging in strategic long-term relationships with key stakeholder groups in order to contribute to building strong reputations - To understand and manage complex communication challenges (communication for change, crisis management, media management and globalisation) - To emphasise the importance of an integrated communication approach
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: The many types of innovation and why it is so difficult to innovate How to identify an innovation’s potential impact on markets and competition Why firms often reject radical innovations and the consequences of those choices How customers and technology adoption cycles influence innovation adoption and success How to utilize innovation strategically to foster a company’s growth and competitive success.
One of the effects of globalisation has been the increase in the number of global brands, which are representing a higher percentage of the earnings of multinational or global firms. Effectively managing and marketing these global brands is a challenge for many organisations at a time where companies are becoming more and more complex. This seminar sets out to provide some clues on the challenges an international marketer may face in trying to manage and market a brand in the global market. Real and current case studies will be discussed in the seminars. Students are therefore advised that they are expected to read and prepare the cases and the seminar materials before and during the seminar. By the end of the seminar, students should be able to analyse the competitive position of a brand in the global market, design alternative marketing strategies, and develop the corresponding marketing mix for a global market.
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. • To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. • To examine the strategies by which these firms enhance their global competitiveness. • To review their performance in the context of their strategic objectives in the current global economic environment. • To assess the relevance of traditional models of strategy formulation and environmental scanning.
Monographies transverses (les apprentis en sont dispensés)
Réalisation d’une monographie d’une société admise sur un marché financier, avec étude des dimensions stratégique, commerciale et financière. Soutenance orale et en anglais du dossier devant un jury d’enseignants pluridisciplinaire.
Stage ou apprentissage
Stage d'au moins 3 mois en entreprise ou organisation portant sur la mise en oeuvre de compétences managériales obtenues au cours du cursus, supervisé par un enseignant tuteur sous le contrôle du responsable pédagogique.
Il donne lieu à rédaction et soutenance d'un rapport de stage.
Exemples de missions confiées aux étudiants
Études de marché, Étude concurrentielle sur l’Europe, Assistance à la direction de projet, conception et mise en oeuvre d’une politique qualité, Contrôle budgétaire, Méthode de gestion de la maintenance, Standards d’excellence dans plusieurs sites de production...
Exemples d'entreprises ayant conclu des contrats d'apprentissage
Alcatel, Auchan, CEA, Compass, EDF-GDF, Eurocopter, France Télécom, Lafarge, Lancôme, Péchiney, SFR ainsi que de nombreuses PME régionales.
Profil des postes accessibles aux futurs diplômés
Du fait de la diversité des formations antérieures, les débouchés sont très variés, aussi bien en terme de fonction qu’en terme de secteur d’activités.
Exemples de fonctions en entreprise occupées par d'anciens étudiants du programme
A titre d’exemple, on trouve aussi bien un directeur d’études logistiques chez Cofradel qu’un chef de produits chez Arco Pharma, des ingénieurs commerciaux chez IBM ou BASF, un responsable des relations sociales ou un cadre comptable à EDF-GDF, un responsable informatique à la Mairie d’Aix-en-Provence, un responsable production chez Quaker France, un responsable d’exploitation chez Danone, un ingénieur de projet à la Comex, un ingénieur travaux chez Bouygues, un responsable administratif à la Française des jeux, un chef de vente régional chez Procter & Gamble, un responsable marketing international chez Meccano, un ingénieur achat à la DCAN, des responsables financiers au Crédit Agricole ou chez General Motors, des contrôleurs de gestion chez Kellogg’s ou au Port autonome de Marseille
Responsables pédagogiques :
Sylvie Lederlin
Filière française
Chester Greene
Full-English Track
Delphine Chazalon
Alternance
Renseignements Masters :
+33 (0)4 42 28 09 20
masters(at)iae-aix.com
Renseignements Formation Continue :
Sylvie PENNES
+33 (0)4 42 28 08 56
fcontinue(at)iae-aix.com
+33 (0)4 42 28 08 28
« Issue d’une formation supérieure linguistique, je souhaitais - après ma Maîtrise - m’orienter vers une spécialisation dans le domaine des Ressources Humaines.
L’IAE Aix-en-Provence m’a été présenté par mon cercle d’amis. Certains d’entre eux, diplômés de l’IAE Aix, m’ont encouragée dans ma démarche, m’assurant de la qualité de l’enseignement et du cadre de travail mis à disposition par l’Institut.
Le Master Double Compétence, vers lequel s’est porté très rapidement mon choix, constituait à mes yeux l’offre de formation idéale : un cursus court, multidisciplinaire, professionnalisant.
Mon embauche au sein du département Ressources Humaines du Groupe BAYER m’a permis en outre de suivre le Master Double Compétence en alternance. Cette alternative offre aux participants de nombreux avantages, d’un point de vue professionnel comme d’un point de vue financier. Elle peut être considérée par ailleurs comme une période de transition privilégiée entre la fin du cycle d’études et l’entrée dans la vie active.
La valorisation de ce diplôme et l’expérience pratique acquise durant mon apprentissage m’ont permis d’obtenir très rapidement un emploi.»
Charlotte DUMAS
Consultante RH HayGroup