Master en Marketing Appliqué
« Vous voulez être chef de produit ou chargé d’études.
Vous rêvez de contribuer au développement et à la gestion de grandes marques ;
Vous avez le goût des chiffres, de l’analyse et du raisonnement, de la créativité, de l’ouverture internationale et le sens des responsabilités. Vous êtes ouvert d’esprit, rigoureux, flexible et autonome.
Si vous êtes prêt à aborder un diplôme sélectif et exigeant, alors affûtez votre anglais, vos statistiques, vos connaissances bureautiques, votre rang de sortie et vos stages à l’étranger, puis envoyez-nous votre dossier….
Nous ferons le reste ! »
Florence Dano, Responsable pédagogique
Classement SMBG : le Master Marketing Appliqué de l'IAE Aix est classé première formation universitaire en Marketing.
Objectif
Ce programme permet d’être opérationnel dans les fonctions de chef de produit, responsable de marque, responsable de marché et responsable d’études quantitatives et qualitatives.
Fonction | Missions |
Chef de Produit Marketing Développement : | Il gère un produit/gamme de produits de sa conception à sa distribution en étant l'interface de l'ensemble des prestataires internes/externes concernés. |
CP Marketing Opérationnel : | Il/elle adapte à un contexte de marché donné une politique marketing particulière. Il/elle est en charge de l'adaptation des actions promotionnelles ou de trade pour un marché ou une clientèle particulière. |
Chargé d'Etudes internes ou | Pour le compte d'un client interne ou externe, il/elle collecte et analyse les données qualitatives et/ou quantitatives d'un marché afin d'aider à la décision marketing tant stratégique qu'opérationnelle. |
A l’issue de cette formation, les étudiants maîtrisent les outils marketing les plus pointus :
- logiciels d’analyse des données des plus simples aux plus sophistiqués
- méthodes d’analyses statistiques des plus descriptives aux plus avancées
- concepts et modèles (critères de décision d’achat, identité de marque…) leur permettant de mobiliser des connaissances sophistiquées et de les appliquer de façon pragmatique à une prise de décision marketing adaptée
Enseignants
Le corps professoral dédié au programme est composé de spécialistes de la marque et de la gestion de produit, des études marketing quantitatives et qualitatives, et de la relation client, avec lesquels collaborent plusieurs professeurs associés issus du monde professionnel :
- Marketing des marques de grande consommation et de la gestion de produit (M. Dwight MERUNKA - Professeur)
- Marketing des produits premium et luxe et comportement du consommateur (Mme Elyette ROUX - Professeur)
- Marketing des marques sur Internet et analyses des données et études quantitatives (M. Jean-Louis CHANDON - Professeur)
- Sémiotique et études qualitatives (Mme Florence DANO – Maître de Conférences)
- Pilotage des études (Mme Viviane HAMON - Consultant)
- Management de la satisfaction et de la relation client (Mme Sylvie LLOSA - Professeur)
- Distribution et Trade Marketing (Mme Dominique BONET – Maître de Conférences)
- Publicité et promotion des ventes (Mme Virginie de BARNIER - Professeur)
- Lancement de nouveaux produits (Mme Danielle CASTAGNONI- Professeur associé)
- Gestion de la relation client (Kiane GOUDARZI, Maître de conférences)
Conditions d'admission
- Pour une entrée en 1ère année de Master, ce programme s’adresse à tous les titulaires d’une licence ou d’un diplôme niveau Bac + 3 (180 ECTS) ou équivalent (diplôme étranger, VAE…)
- Pour une entrée directe en 2e année de Master à tous les titulaires d’une maîtrise ou d’un diplôme de niveau Bac + 4 ou plus (240 ECTS ou plus) ou équivalent (diplôme étranger, VAE…)
La spécialité est accessible aux participants sous le régime de la formation continue. Le recrutement s’effectue sur dossier de candidature (Tests TAGE-MAGE ou GMAT, TOEFL, TOEIC ou IELTS, projet professionnel, études antérieures, stages effectués ou postes occupés ), et entretien de motivation avec un jury.
Organisation des études
Caractéristiques de la 1ère année
La première année du Master dispense un enseignement général au Management des Organisations. Il est commun à tous les étudiants quel que soit le choix qu’ils feront de spécialisation pour leur deuxième année. Cependant, ils auront la possibilité, parallèlement à ce tronc commun de formation, de découvrir les diverses spécialités abordées en deuxième année à travers des modules de formation spécifiques intitulés «Focus».
C’est au cours de la deuxième année de Master que les étudiants aborderont la formation aux métiers de chef de produit et de chargé d’études.
Caractéristiques de la 2e année
Pour la plupart des participants, cette deuxième année se déroule dans le cadre de contrats d’apprentissage (contrats de travail à part entière signés par les participants avec nos entreprises partenaires).
L’année se déroule sur 4 périodes :
- L’étudiant passe les quatre premiers mois de la formation (septembre à décembre) à l’IAE Aix pour y acquérir les connaissances de base (méthodologie, techniques et outils, ...) nécessaires à l’exercice des métiers de Chef de produit et de chargé d’études.
- Les trois mois suivants (janvier à mars) sont consacrés à la réalisation de missions marketing dans un Service Marketing d’une grande marque ou d’une grande entreprise publique ou privée dans le cadre d’un apprentissage ou d’un stage. L’étudiant apprenti/stagiaire est associé à ces missions en tant qu’assistant chef de produit junior ou assistant Chargé d’études, son travail est supervisé par un Chef de mission qui est son Maître d’Apprentissage/de stage.
- Ensuite, et pour deux mois (avril-mai), le retour à l’IAE Aix est centré sur l’acquisition de compétences plus spécifiques (distribution, E-marketing, Gestion des marques, témoignages d’expériences de professionnels...).
- La dernière partie de l'année est consacrée (de juin et pour une durée minimum de 3 mois pour les non apprentis et de juin à la date anniversaire de signature du contrat d'apprentissage) est consacrée, comme lors du premier passage en entreprise, à la réalisation de nouvelles missions de marketing dans un Service Marketing sous la supervision du Maître d’Apprentissage.
Caractéristiques générales
Le programme réunit un effectif moyen de 35 à 40 étudiants - apprentis qui sont occupés à temps plein par les enseignements, le stage et la préparation du mémoire de fin d’étude, de septembre à septembre de l’année suivante (au moins). Pour les deux périodes de stage en entreprise (de début janvier à fin mars, puis de début juin à la date de fin de contrat d’apprentissage), les étudiants - apprentis sont, pour la plupart, basés en région parisienne.
Structure et contenu de la formation
Modules de la spécialité regroupés par unité d'enseignement
Recherche et Comportement du consommateur
Décision Marketing
Recherche Quantitative
Applications jointes et Recherche Commerciale
Distribution
Marketing Management
Communication et produits nouveaux
Séminaires internationaux (à choisir parmi ceux proposés)
Séminaires d'ouverture et non de spécialisation, les séminaires internationaux sont délivrés en anglais par des intervenants étrangers. Communs à tous les programmes de l'IAE Aix, ils assurent ainsi une transversalité entre des groupes diversifiés. Les méthodes pédagogiques utilisées privilégient l'interactivité.
DEC2008_Career Decisions : What job is right for you? What job are you right for? How can you present yourself to get that job?
Anglais
– 24 hrs.
– Sem. 1
– Bill ACKER (USA/UK)
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story’ to help you to secure a job that suits your career history, training, personality and abilities
DEC2008_Project Management
Anglais
– 24 hrs.
– Sem. 1
– John ALGAR (UK)
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
As the volume and rate of technological and other business change increases, managers are faced with radically increased complexity. The pressure and stress of managing multiple initiatives across organisational and national boundaries, is already evident in many global organisations. Business leaders have long realised that implementation is at least as important as the creation of the initial vision for the business. The ability to translate strategy into reality is a requirement for today’s manager. In order to apply this approach successfully, managers need to understand the principles and techniques of project management, as well as its organisational and operational implications and the factors that influence project success. The management of projects comprises a blend of tools and techniques that focus on the planning, monitoring and control of the project tasks whilst blending these with the behavioural skills of team management and leadership. In addition the management of relationships across the organisation is essential as many organisations manage both functional and project activities in a matrix format. The seminar will cover both areas of the discipline in a very interactive style that will include both individual and group work. Project management is very much an applied discipline. Accordingly, in addition to more conventional learning approaches such as case studies and class discussions, the course places emphasis on “learning by doing” with a variety of exercises.
DEC2008_Philosophy and Business
Anglais
– 24 hrs.
– Sem. 1
– Paul CLAUDEL (France)
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
A good look at leadership from a brand new perspective. The seminar will emphasize a series of key factors that leaders must pay attention to to improve people’s performance and…happiness. The brainstorming will be bases on the use of a philosophical approach versus a psychological one.
DEC2008_Creativity Builds Business : People at the heart of business
Anglais
– 24 hrs.
– Sem. 1
– Guy CLOUTIER (Canada)
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Instill the students of IAE a sense of autonomy and responsibility by freeing their creative power. Allow students of IAE to develop their entrepreneurial culture by realizing their dreams.
Strategic Management of Innovation for Competitive Advantage
Anglais
– 24 hrs.
– Sem. 1
– Robert DE FILLIPPI (USA)
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
This primary purpose of the seminar is to examine how innovation can be a source of competitive advantage for firms. Seminar participants will learn the following: - The many types of innovation and why it is so difficult to innovate - How to identify an innovation’s potential impact on markets and competition - How customers and technology adoption cycles influence innovation adoption and success - How to utilize innovation strategically to foster a company’s growth and competitive success.
Macroeconomics for Dummies
Anglais
– 24 hrs.
– Sem. 1
– Richard DUTU (Australia/New Zealand)
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
Macroeconomics is often considered a hard topic. Well, that’s true, but there are ways to make it both interesting and easy to understand. The objective of the seminar is to introduce macroeconomics to managers in a simple, intuitive and non formal way. At the end of this seminar the participant will have a clear understanding of the main mechanisms at work in the macro economy, and be able to predict the impact of various types of shocks (financial, commodity prices, etc.) and economic policies on the economy. The seminar is built around a core of simple tools and will blend theory, illustrations and discussions. The focus is on intuition and helping participants build their own understanding.
DEC2008_Gandhi : his thoughts and Management
Anglais
– 24 hrs.
– Sem. 1
– Janender K. JAIN (INDIA)
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
The objective of the seminar is to help participants understand the thoughts of Gandhi (Indian thinker, statesman and nationalist leader who led India out of the British Empire) on various aspects confronting individual, organizations, society and nations. The seminar will provide the opportunity to the participants to understand, reflect and discuss the relevance of these concepts in the present context.
Integrated Branding: a 360 degree approach to Branding
Anglais
– 24 hrs.
– Sem. 1
– Rutu Mody KAMDAR (India)
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Many management leaders mistakenly believe that branding is essentially a marketing problem, reserved primarily for companies that have big budgets to advertise and reach out to mass audiences. This perspective of branding is one sided, with focus being merely on the end user or consumer of the product or service. However, brands are the sum total of associations and promises offered to every stakeholder of the organization, whether he is the customer, employee, shareholder or channel partner. This integrated approach puts the subject of branding at the very heart of business strategy, where every decision of the organisation is steered and geared by the brand’s principles, promises and values. The subject of branding has been elevated to the level of corporate strategy today. Along with building the vision, mission, values and culture of the organization, it is essential to build the organization’s brand which essentially drives and synergises the company’s actions at the front and back end. The seminar objectives are : - To equip students to take a contemporary view of branding, demonstrating to them the power of branding as a company wide action strategy - To equip students to plan, strategise and implement integrated branding programs by means of live case studies
Reflections on Contemporary Business Practices : How to reconsider our conception of economy
Anglais
– 24 hrs.
– Sem. 1
– Martin KELLY (New Zealand)
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
To provide students with: · an understanding of a sociological approach to business studies. · knowledge of Critical Theory. · an introduction to the dialectical enquiry approach to knowledge creation. · knowledge of sustainable business practices, corporate social responsibility and stakeholder management. · an appreciation of the role of whistleblowers in society.
Market Innovation and Technology-Market Transfer
Anglais
– 24 hrs.
– Sem. 1
– Luis Filipe LAGES (Portugal)
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
The seminar objectives are: to become familiar with the importance of product innovation in modern organizations, to demonstrate the importance of taking into consideration stakeholders’ needs and requirements in innovation as well as in any management decision. to understand how diverse tools and techniques from different management fields might be combined to allow firms to compete in a complex and ever changing global context to learn: o how to create a successful innovation, o how to apply the process of technology-market transfer, o the process of new product development, o how to bring a product into a new market.
Creative Communication in Business and in daily life
Anglais
– 24 hrs.
– Sem. 1
– Ashok LAL (India)
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
In Business Communication, the models depicting the Communication Process are designed along encoding & decoding, message & feedback, noise, etc. They tend to be simplistic; they offer only an intellectual paradigm that lays stress on skills. Communication skills are only the palpable tip of an iceberg. The lecture series utilises the techniques of the performing arts and offers opportunities to enhance the power (in self) of observation, sensing, listening, entering the inner world, and thereby thaw the iceberg- the world of innate creativity. It takes the participants through the complex process of communication in a simple experiential way and empowers us to communicate effectively and bring about change.
DEC2008_Ethical decision-making in Business
Anglais
– 24 hrs.
– Sem. 1
– Mollie PAINTER-MORLAND (PhD) (USA/ South Africa)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
To understand how ethical decisions are made within a business context, we will have to… 1. Understand who are we and how we think as business decision-makers (WHO?) 2. Explore the formation of values and ethical models within organisations (WHAT?) 3. Practice certain ethical decision-making models and understand its limitations (HOW?) 4. Navigate intricate power relationships and stakeholder relationships within organisations (WHY?)
DEC2008_Negotiation
Anglais
– 24 hrs.
– Sem. 1
– Robert THOMAS (USA)
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
Negotiation is the art and science of securing an agreement. This seminar is designed to develop and enhance your negotiation skills. You will learn the most current negotiation theories and techniques while simultaneously employing your learning in a series of negotiation exercises and role-play simulations. The seminar focuses on understanding the behavior of individuals, groups and organizations in the context of competitive situations. The course is designed to be relevant to a broad spectrum of negotiation problems that are faced by any manager whose duties require interpersonal contact.
APR2009_Coaching for Performance
Anglais
– 24 hrs.
– Sem. 1
– Eoin BANAHAN (UK)
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
The object of this seminar is to explore the growing importance of “coaching”, as an effective management and leadership tool and familiarise participants as to how it can be used to improve individual and organisational performance. Specifically, participants will: • Explore the concept and practice of coaching as an appropriate approach to managing people in today’s organisations. • Become familiar with contemporary models of coaching and learn to apply them. • Learn how to structure a coaching session and practice key learnings.
International Marketing : “Marketing Across Border”
Anglais
– 24 hrs.
– Sem. 1
– Michael L. BARETTI (USA)
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
This seminar is intended to be a practical approach to international marketing in the global marketplace. You will be introduced to concepts, practical applications and best practices to enable you to improve managerial decision-making, with particular emphasis on understanding international marketing at the consumer level. The seminar objectives are: 1) To provide appropriate concepts, models and other tools to help make international marketing decisions on a global basis; 2) To help develop skills in planning and evaluating international marketing strategies; 3) To encourage students to take an active role in the learning process by demonstrating a grasp of the conceptual and practical aspects of the subject matter. The following assessment tools will be used: 1) individual and team case analyses; 2) class participation, which will measure the individual’s grasp of concepts, theories and strategies, as well as communications skills and personal achievement; 3) presentation activities, which will measure individual presentation, communication and teamwork skills. Assignment: The capstone aspect of the seminar is a high-level, team – based exercise using the case method. Students will be divided into small teams and each team will be required to read, analyze and present their recommended responses to an international marketing situation with strategic implications. In this work, it is expected that the students will apply the concepts, techniques and strategies covered previously during the seminar. Sufficient time will be provided to review the real-time solution to the case, so that the students have the opportunity compare their recommended strategies with those of the “experts.”
APR2009_Management Learning from the Arts
Anglais
– 24 hrs.
– Sem. 1
– Ariane BERTHOIN ANTAL (Germany/France/USA), Sybren TIJMSTRA (Netherlands)
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
The purpose of this seminar is to enable the participants to gain some insight into how the arts can • enhance their understanding of the experience economy trend • expand their approach to managing innovation and change • enrich their development as leaders The seminar will draw illustratively on multiple forms of art with diverse media inputs.
APR2009_Conflict resolution tools for Managers
Anglais
– 24 hrs.
– Sem. 1
– Jeanne CAPODANO (France/Canada)
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
- Discover your own conflict resolution style, what are your assets and what skills you might need to develop. - Learn about the causes of conflict, the influence of individual perceptions, the place of feelings and needs. - Explore several conflict resolution tools to resolve workplace conflicts in a constructive manner: active listening, non-violent communication, “the evaporating cloud” process, mediation. - Improve your skills with practical exercises. - Assess your skills and progress with a daily journal and personal summary on the last day (this work will be considered as the seminar assignment).
APR2009_Leading Change Projects
Anglais
– 24 hrs.
– Sem. 1
– Julia CONNELL (Australia), IS
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: • Organizational change management • Individual change management In this seminar the student will learn how to lead change processes in such a way to : • minimize the unfavourable and minimise the positive ones • avoid unnecessary turnover or loss of valued employees • eliminate any adverse impact on your customers • achieve the desired business outcomes as soon as possible
Managing Intercultural Relations
Anglais
– 24 hrs.
– Sem. 1
– Dirk HOLTBRUGGE (Germany)
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
The course is aimed to give the participants a broader view of intercultural management and to prepare them for management positions in international organizations and firms. Particular emphasis is put on the similarities and differences between France and Germany as well as between Western and Asian countries. Specifically, participants will: · Understand the influence of culture on management decisions. · Become familiar with important concepts of culture. · Explore problems in intercultural communication and negotiations. · Learn how to use methods of intercultural training. · Develop their own intercultural competence.
APR2009_Mergers and Acquisitions: A Non-Financial Perspective to Success
Anglais
– 24 hrs.
– Sem. 1
– Nancy HUBBARD (USA/UK)
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
The objective of this seminar is to help participants better understand the complexities and issues facing companies which acquire. These topics covered will be: Target selection and strategy Pre-acquisition planning The psychology of acquiring Communication during acquisition Acquisition implementation Approaching joint ventures and alliances The information will be illustrated through theories, case studies, practical consulting tools, exercises and debate.
APR2009_Global Presentation and Public Speaking Skills
Anglais
– 24 hrs.
– Sem. 1
– Fiona CASEY (Irish-American)
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional context.
Strategic Decision Making
Anglais
– 24 hrs.
– Sem. 1
– Ruth KOWALCZYK (UK)
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
The main objectives of this seminar are to introduce participants to a number of approaches which are of use when thinking through and making decisions strategically in complex situations, and to give participants the skills to use them. At the end of the course, you will be able to: - Understand and discuss how these problem structuring methods aid decision making and the way in which the different methods work; - Identify appropriate situations in both business and personal life in which to use these approaches; - Use problem structuring methods individually and in groups to make decisions strategically.
My Happiness : a naïve dream or a Project for Life ?
Anglais
– 24 hrs.
– Sem. 1
– Philippe LAURENT (France)
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
The object of this seminqr is for each participant to take a step towards his own happiness. In three days, the participants will : - clarify their personal idea of happiness and start to explore what is the reality hidden behind it; - - experience how an active and positive interaction with others is crucial to living and working happily; - Discover the “happy attitude” they can adopt to enjoy more efficiency in their work. Through a balances combination of key concept presentations, short introspective reflexions, interaction with others and practical exercise, the participants will feel, personally and in groups, the intererior “capacity of happiness” they have, they can activate, they just have to want it. To take a step away from the “naïve dream” to the “project for life” is the main target of this seminar.
APR2009_Sustainable Development in Business: Green Wash or genuine commitment?
Anglais
– 24 hrs.
– Sem. 1
– René MORETTI (France)
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Sustainability, despite being a relatively new term, has already been overused and corrupted, and Business is generally considered as greatly being responsible in the present failure of sustainable development. This is right and wrong: There are a lot of bad, but also good examples, but it is clear that what has been positively done is far from being enough. The seminar is intended • to define what actually is sustainable development: the only way to leave a viable heritage to future generations, and therefore a major objective for human being • to analyse the drivers and the effects of business activity, and particularly in global companies • to discuss sustainable indicators and ways to address value creation • to design a practical management process that can be useful for any decision-maker who intends to contribute to building a more sustainable world
Risk Management
Anglais
– 24 hrs.
– Sem. 1 – 3 ECTS
– Philip STORK (Netherlands/USA)
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
The seminar objective is to provide a straightforward and practical introduction to Risk Management. More specifically, the participants to the seminar will: · Understand why risk management is at the heart of every organization and why it affects most day-to-day business processes. · Acquire the basic skills to identify risk in its many forms, and to distinguish between market, credit, operational, event, liquidity and systemic risk. · Learn why the risk management department must be organized independently from other business lines and why it should report directly to the CEO or CFO. · Be able to create a secure working environment with sufficient checks and balances in place to effectively manage risk. · Study and apply some of the main risk quantification and mitigation methods. · Analyze the interaction between the risk management department and other departments, like Human Resources, Communication, and Treasury.
International Negotiation
Anglais
– 24 hrs.
– Sem. 1
– Peter Tucker (USA-FR)
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Provide participants with the necessary skills for negotiating, managing and doing business in almost any context. The course will also attempt to improve participant people skills which could significantly contribute to their ability to negotiate, manage and do business in almost any environment. Specifically, participants will learn negotiating and people skills and apply them in games and role plays.
Inside the Subprime Mortgage Loan Fiasco: A Risk Management
Failure?
Anglais
– 24 hrs.
– Sem. 1
– Bruce C. BRANSON (USA)
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
The aim of this seminar is to provide an overview of the basic structure of the U.S. residential home mortgage market as it has existed from 2002 to the present. This will allow participants to better understand the incentive structures and risk management policies that allowed (indeed fostered) the creation of poorly underwritten mortgage loans. Specifically, seminar participants will: · Gain knowledge of the various players involved in originating, servicing, and repackaging residential mortgage loans for resale as investment securities · Learn the basics of constructing these various securities and the process by which they are then evaluated for credit-worthiness by the ratings agencies · Understand the structural difficulties of disentangling these investment securities to restructure loan terms and forestall home foreclosures · Explore various proposals to mitigate further damage within the global financial sector and the broader global economy
Understanding Globalization
Anglais
– 24 hrs.
– Sem. 1
– G. GOPINATH (USA)
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
The objectives of the seminar are: a. To explore the meaning of globalization. b. To understand its multi-dimensional nature. c. To learn a framework to analyze issues in the context of globalization.
Conducting Business in Russia : Socio-economic, Marketing and
Cross-Cultural Aspects
Anglais
– 24 hrs.
– Sem. 1
– Vladimir KOLCHANOV (Russian Federation)
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
After completion of the seminar students should be able to: · understand structure and organisation of the Russian political and administrative system · understand key trends of Russia’s economic and social development · know and understand industries playing the most important role in different regions of Russia · understand the most growing business segments in Russia · understand quality and level of social and market infrastructure development in Russia · understand different legal forms of doing business in Russia · understand current status and future trends of Russia-EU relationships in key areas · know and understand general peculiarities of Russia as a marketplace · understand how to consider these peculiarities for successful marketing of products/services to Russian customers · get basic understanding of Russian mentality · become familiar with Russian business culture and cross-cultural business challenges in Russia · get basic skills of running business negotiations with Russian counterparts.
Leading the Implementation of Change
Anglais
– 24 hrs.
– Sem. 1
– Georg KRAUS (Germany)
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Change management can be seen from two perspectives – from those implementing the change and from the recipients of change. The view of change management varies strongly if you are the manager demanding the change versus the employee who may be unsure what the consequences are for him. These two views of change management can be referred to as: · Organizational change management · Individual change management In this seminar the student will learn how to lead change processes in such a way to : · minimize the unfavourable and minimise the positive ones · avoid unnecessary turnover or loss of valued employees · eliminate any adverse impact on your customers · achieve the desired business outcomes as soon as possible
Design for the Other Worlds
Anglais
– 24 hrs.
– Sem. 1
– K. MUNSHI (India)
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
The seminar objective is to provide students with a broader understanding of the World around them and beyond, develop a global mind set and relate it to development of new businesses and market opportunities Specific objectives are: - Develop an understanding of the people of different cultures and ways of their living. - understanding the context and environment - Identify their material needs / problems and - Provide acceptable solutions to these problems through
Creativity, creative thinking and problem solving
Anglais
– 24 hrs.
– Sem. 1
– Michel OTTMANN (France)
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
The capacity to be creative is in all of us. Unfortunately, being efficient in our day-to-day activities forces us to think in a less creative way. If we don’t know how to force ourselves to stop being “just” efficient and start being creative, we will not be able to properly identify and define problems and the corresponding solutions. This course provides the students with practical techniques to help them develop creative thinking and problem solving. The course also aims at helping the students learn how to manage creativity within their current or future organization.
Marketing in the Digital Age
Anglais
– 24 hrs.
– Sem. 1
– Prof. Peter REED (Australia)
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
The seminar objective is to provide participants with an understanding of the technological forces that have impacted on marketing since the start of the digital revolution in the 1990s. It will focus on how marketers have adopted to these changes and the strategies they will need to develop as the pace of change increases. Specific objectives are: To provide an understanding of the digital revolution and the shift that it has brought about in the way marketing is conceptualized and practiced. To provide an understanding of the impact of these changes on marketing strategies including: o Marketing targeting – from market segmentation to one-to-one marketing o Product customization, value co-creation, branding strategies, pricing strategies, go-tomarket strategies. advertising and other integrated marketing communication strategies including on-line and wireless advertising o Customer service and relationship management including customer advocacy To provide a preview of the latest development in digital technology that will impact on future marketing strategies.
Interpersonal Skills Development through Games
Anglais
– 24 hrs.
– Sem. 1
– P.T. SRINAVASAN (India)
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
This seminar aims to serve as a mirror for the participants to explore and assess their interpersonal skills and thereby pave the way for further development. The course adopts a training approach, using simulated group exercises, puzzles and games, with self-rating inventories to supplement the learning process. The specific interpersonal skills to be addressed are: · Interpersonal communication · Decision making and leadership · Achievement motivation · Conflict and team building · Creative problem solving
Corporate Strategy and Competitiveness : The Perspective and
Experience of U.S. Global Companies
Anglais
– 24 hrs.
– Sem. 1
– Richard TORRISI (USA)
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
The primary purpose of the seminar is to analyze the global competitiveness and strategies of U.S. firms and compare their experience with and applicability to non-U.S. firms. · To provide participants with a general understanding of the process of strategy formulation and implementation by U.S.based global companies. · To examine the strategies by which these firms enhance their global competitiveness. · To review their performance in the context of their strategic objectives in the current global economic environment. · To assess the relevance of traditional models of strategy formulation and environmental scanning.
International Human Resource Management
Anglais
– 24 hrs.
– Sem. 1
– Nini YANG (USA)
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
The purpose of this seminar is to introduce students to international aspects of human resource management such as different legal, sociopolitical, and economic conditions for HR functions in the multinational context, cultural issues, and varying management practices and systems critical for business expansions and individual career aspirations across borders. Through firm/country specific cases, students will explore the complexity of challenges that firms are faced with and strategies they use to effectively develop and manage their international workforce and operations in culturally and geographically diverse environments. Principle among these is the attainment of organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
Change-Related Communication
Anglais
– 24 hrs.
– Sem. 1
– Ted ZORN (New Zealand)
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
The objectives of this seminar are to · understand the reasons organisational changes fail and the communication processes underlying failed change initiatives; · understand important ways that change conceptualizations, practices, and research have differed historically and culturally; · understand how to analyze change contexts and develop communication strategies for o laying the groundwork for a change initiative o announcing change to stakeholders o implementing change processes o managing resistance, and o institutionalizing change; · understand diverse tools, techniques, and strategies that may be used to increase the likelihood of successful change initiatives
Stage ou apprentissage
A l'issue de ces périodes en entreprise, l'étudiant est capable de contribuer parfaitement aux missions de marketing d'une entreprise et d'apporter une réelle valeur ajoutée en tant qu'assistant-chef de produit, assistant-chargé d'études, assistant-marketing ou responsable marketing junior.
Le stage ou l'alternance donne lieu à la rédaction d’un mémoire soutenu devant un enseignant de la spécialité et un membre de l’entreprise.
Application jointe
L'application jointe constitue un véritable travail professionnel d'étude marketing. Elle permet aux participants de s'approprier à travers la réalisation d'une étude marketing transverse (de la définition de la problématique jusqu'à la présentation des résultats) les concepts marketing et les méthodes d'études développés au cours de l'année. Elle est présentée devant un jury fin mai.
Profil des postes accessibles aux futurs diplômés
Chef de produit Marketing Développement, Chef de Produit Marketing Opérationnel, Chargé d'Etudes Internes ou en Institut.
Exemples d'entreprises ayant embauché d’anciens étudiants du programme
Accor, Altadis, Aqualux, AT&T, Avon, Bahlsen, BASF, Bayard Presse, Biotherm, BNP Paribas, Bresse Bleu, Buena Vista, Calvin Klein Cosmetics, Casino, Catalina Marketing, Cegelec, Celio, Chanel, Chantelle, Clairette de Die, Cofinoga, Clogate Palmolive, CSA, Danone, Décathlon, DELL, Ducros, Elida Fabergé, EMAP, Essilor, Europcar, Française des jeux, Fromageries Bel, Fromageries des Chaumes, Fruit of the Loom, GFK, Gilette, Herta, HP,IBM, IFOP, IKEA, IPSOS, Jacques Vabre, Kookai, Kraft, Laboratoires Boiron, Lancôme, La Poste, Le Monde, Lever, L’Oréal, M6, Materne Fruibourg, Microsoft France, Mustella, Nestlé, Nielsen, Novaction, Nuxe, Orangina, Playtex, Prisma, Procter & Gamble, Promodès, PSA, Publicis, Reckitt & Colman, Ricard, Saab, Senoble, Société Générale, Thomson Multimedia, TNS, Total-Elf-Fina, Unilever, Warner Bros, Young & Rubicam, Yves Rocher
Responsable pédagogique :
Florence Dano
Renseignements Masters :
+33 (0)4 42 28 09 20
masters(at)iae-aix.com
Renseignements Formation Continue :
Sylvie PENNES
+33 (0)4 42 28 08 56
fcontinue(at)iae-aix.com
+33 (0)4 42 28 08 28
"Mon choix de présenter ma candidature à l’IAE Aix-en-Provence s’est fait tout naturellement suite aux multiples recommandations de mes précédents enseignants. Après étude des différentes formations que j’avais sélectionnées, celle de l’IAE Aix m’a paru la plus complète et assez flexible pour répondre aux besoins de mon projet professionnel. Je n’ai jamais regretté mon choix, l’IAE m’ayant non seulement permis d’acquérir de solides connaissances dans les domaines majeurs du marketing, mais aussi de découvrir et de discuter des théories contemporaines qui me sont utiles dans mon poste actuel.
Par ailleurs, la variété des enseignements offre à chaque étudiant la possibilité de développer ses capacités dans un ou plusieurs domaines, là où d’autres formations ont tendance à les enfermer dans une direction. L’exigence d’excellence du diplôme signifie aussi qu’il ne faut pas compter le nombre de soirées passées à travailler sur des projets.
Professionnellement, j’ai eu la chance de trouver tout de suite un emploi. Cinq jours après la fin de l’année universitaire, j’ai emménagé à Londres pour intégrer l’agence Digital Outlook sur la stratégie nouveaux média (online, mobile, jeux vidéo) du distributeur de films Buena Vista International. J’y coordonne la stratégie et les actions paneuropéennes du groupe et suis par ailleurs responsable du marketing online pour Buena Vista International France. Parmi les films sur lesquels j’ai travaillé, on compte Le Monde de Narnia, Cars, Pirates des Caraïbes Le Secret du Coffre Maudit, Chicken Little... Mon seul regret est d’avoir perdu les joies du soleil toute l’année...."
Shann Biglione
DigitalOutlook